Kate Moss, Natalia Vodianova and Eva Herzigova plonked themselves in the front last night to watch Etam’s latest lingerie show in Paris.
Etam may not be a name you consider to be glamorous, but the brand is a whole lot more important in Paris than it ever was over here, hence the celebrity turn up, and our excitement.
The brand, which now focuses on sexy underwear was on fire with its new collection. Models marched down the catwalk in chain undies, floral kimono style gowns and sheer crinoline skirts. One style gave a nod to little Bo Peep, complete with sheep, but with little else, while metallics also proved to be a key fabric of the collection.
Add to that the staple black undies and stockings and you’ve got a collection to drawl after. It’s no wonder the likes of Beth Ditto and Alexa Chung also made space in their busy diaries for this show.