While the company is known for replacing its spokesperson every few years, a statement revealed the 36-year-old actress was chosen because they hope to play up the fragrance’s “sultry” qualities.
A statement said: “While Naomi Watts’ ethereal beauty embodied the angelic aspect of the fragrance, Thierry Mugler chose to reignite the enticing and explosive dimensions of the fragrance with the sultry Mendes, though her obviously flawless physical beauty is in perfect harmony with the artist’s aesthetic canon, Ms. Mendes mesmerised Mugler with her independence, determination and humour.”
Eva – who was previously the face of Calvin Klein’s Secret Obsession perfume – will begin appearing in advertisements for Thierry Mugler from September.
Earlier this month Eva followed in the footsteps of supermodel Helena Christensen and British beauty Kelly Brook to be named as the new ambassador of Reebok EasyTone.
The brunette beauty revealed she was thrilled to take on the role because fitness is so important to her.
She explained: “I feel better when I’m in good shape. Between long days on the set and travel, it’s not always possible to get a full workout in, so I have to make the time I have count. As an actress, being fit is so important.”
Uli Becker, president of Reebok International, added the ‘Other Guys’ actress was chosen because she is “committed to fitness”.