The Italian fashion house – headed up by Donatella Versace – has teamed up with the Swedish high street brand to create a collection, which will include menswear, womenswear and homeware.
Donatella said: “I am thrilled to be collaborating with H&M and to have the opportunity of reaching its wide audience. The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere.”
Margareta van den Bosch, creative advisor at H&M – who has masterminded collaborations with Karl Lagerfeld, Stella McCartney, Comme des Garcons and Jimmy Choo in the past – added: “Versace is one of the most important brands of recent times and their collection for H&M will be glamorous and flamboyant – everything Versace stands for. Donatella Versace is sharing with us iconic designs from the archives. This is such a celebratory collaboration and is perfect for the party season.”
The collection will go on sale on November 17 and will be followed by a pre-spring collection that will be available online from January 19.
The news of the collaboration comes three ways after Donatella ruled out a high street diffusion.
She said: “I respect everyone who does it. But the reason I didn’t do it is because I work very hard to put the Versace line in the luxury section. I think to put the Versace line in H&M would confuse the brand.”