With a front row always packed with celebs, a spectacular location and all the world’s top models walking in one show, the Burberry shows have fast become the hottest ticket of the London Fashion Week. This time, it was no different: Sienna Miller, Kanye West, Rosie Huntington-Whiteley, Ellie Goulding, Andy Murray, Anna Wintour, Rachel Zoe, Mario Testino,… the list of Burberry-clad celebs goes on and on and it makes for a fun half hour of celebspotting before the show begins.
But let’s not forget the clothes, which is why we’re there after all. There was a slight Oriental theme to the summer collection, with trenchcoats and calf-length dresses adorned with colourful beading, crochet collars and geometric patterns. There were tribal prints – something not often seen at Burberry, and the bags, too, got a flash of colour, whilst the models’ straw bobble hats added a bit of fun to the mix. A great, upbeat collection featuring some fresh ideas, as the last winter collection had been a little bit of a repeat from previous years. For the finale, the models were showered in a rain of gold confetti, which had a breathtaking effect to those in the tent.
Spectators at home got a little treat as well. Christopher Bailey is a tech-savvy genius, who, only a few seasons ago pioneered the livestreaming movement, opening his shows up to a global audience. He also did the first show in 3D, one of the first to incorporate Twitter and allowed people to buy the clothes online straight after the show. So, it came as no surprise that he had another trick up his sleeve: this time you would not only be able to buy the clothes during the live show (until September 26th), but Burberry would be the first to have a Tweetwalk, where Twitter users would be able to see the full look of each model right before she hit the catwalk, thus allowing people at home to have the real exclusive. This means of course the going to the show is actually now completely unnecessary, and yet, I wouldn’t trade the real thing for the world.