Is there anything that these twins can’t do? They’ve already got three huge fashion brands (The Row, Elizabeth & James and Olsenboye) and now they’re turning their dainty manicured hands to footwear design as they’re set to take over the creative directorship at Italian show brand Superga.
Steve Madden, who holds the North American license for the brand, said on this new merging of minds: “We do a lot of business with Mary-Kate and Ashley. They’ve become friends.”
Surprisingly, the plucky enterprising twins actually approached Superga about the project, instead of the other way round. Ashley spoke out about their new footwear plans: “We were at a meeting with Steve, and we were wearing Supergas – two years later, it kind of fell into our lap. I really don’t think there’s anything like this brand. It’s a tennis-shoe brand with 100 years under its belt. Superga is really a luxurious brand. We are really hoping to bring it back to its roots.”
We absolutely can’t wait to see what Mary-Kate and Ashley come up with for their S/S designs..