The Show: Redefinition – where fashion meets technology

By shinychris on September 22nd, 2011 0 comments yet. Be the First

Be propelled into the dark and eerie world of the gothic-influenced Dark Romance, reminisce about the beautiful screen sirens of 40s Hollywood in 40s Flair and embrace Kings Road 60s chic with Mod Squad.

This weekend sees The Show: Redefinition at the UK’s most visited shopping centre. A truly unique catwalk show taking place at Birmingham’s The Bullring as part of Style Birmingham Live, the event boasts real and holographic models on stage at the same time as showcasing eight AW11 trends. The Show: Redefinition uses Musion 3D technology to create the illusion of a volumetric model on a holographic backdrop, while real-life models emerge onto the catwalk, including Britain’s Next Top Model 2010 winner, Tiffany Pisani, and another very special guest.

The Show: Redefinition takes inspiration from the key trends for AW11 including gothic-influenced Dark Romance combined with elegant 40s flair inspired by Hollywood luxe and beautiful silhouettes. Many of the centre’s shops, including Reiss, French Connection, Forever 21, COS, River Island and Kurt Geiger will take part in The Show: Redefinition with make-up provided by The Body Shop and hair created by Regis at Debenhams in Bullring.

You can also discover a wealth of behind-the-scenes features by visiting, including a rundown on the key trends, blogs from the teams involved and news of other events taking place at Bullring during Style Birmingham Live. You can also WIN tickets, allowing you to take a seat and experience the show like a true VIP!

The Show: Redefinition Times

Friday 23rd September: 10.30am, 1pm, 3pm, 5.30pm

Saturday 24th September: 11am, 1pm, 3pm, 5pm

Sunday 25th September: 11.30am, 1pm, 3pm

Bullring Centre

The Show: Redefinition


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