Gok Wan launches his collection for Sainsbury’s TU

By Andrea Petrou on October 6th, 2011 0 comments yet. Be the First

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Sainsbury’s is delighted to unveil Gok Wan’s first womenswear collection – Gok for TU. The collection, which hits stores today (Thursday 6th October), reflects Gok’s philosophy of making women feel confident, stylish and positive about their bodies, whatever their budget, size or shape.

Gok for TU is a capsule collection that cleverly combines key basics with strong statement pieces – all designed with shape enhancing properties. Prices range from £20.00 to £45.00. The colour palette reflects the autumn season; rich red, teal and terracotta are mixed with statement black. Two signature prints – Cherry Blossom and Oriental Floral – decorate garments inside and out. Speaking at the preview, Gok Wan said: “I’m so unbelievably excited to reveal further details about my debut for Sainsbury’s.

With these clothes, I want women to flirt, flaunt and celebrate their curves. I’ve spent the last few months working through every detail and believe we’ve delivered attainable and affordable design like never before.”

Geraldine Higgins, Sainsbury’s Head of Womenswear Buying said: “Since announcing our partnership with Gok earlier this year we’ve been overwhelmed with positive reactions from our customers and colleagues. Everyone can now put Thursday 6th October in their diary to get Gok’d!” Gok for TU comprises 13 styles, totalling 28 garments, when including multiple colourways. The collection will be available in over 200 stores nationwide from Thursday 6th October 2011, priced from £20.00 to £45.00.

See the gallery below for some of the collection.

Gok Wan for TU

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