The actress will be a celebrity designer alongside her stylist, Nicole Chavez, for a new branch of the e-commerce brand, ShoeMint, which will see her create a range of affordable shoes.
She told WWD: “I loved the idea of designing really cute shoes that are affordable and accessible. The whole idea behind the BeachMint brand makes the online shopping experience so personal.”
While Rachel has experience in the fashion sphere, including a collaboration with DKNY Jeans, her BeachMint collaboration will be her first foray into shoe design.
Rachel follows in the footsteps of Kate Bosworth and her stylist, Cher Coulter, who launched a accessories collection for JewelMint, Ashley and Mary-Kate Olsen’s StyleMint and Jessica Simpson’s BeautyMint.
Kate was a “guinea pigs” for BeachMint’s business model with her range, but was confident of its success, as she was allowed to work with quality pieces.
She said: “I feel like we’re just starting to get a really good hold on this experience.
“I had no interest in signing a contract that would force me to curate pieces I found horrendous.”
BeachMint is a members only site which means it requires registrations before offering its users a monthly selection of merchandise based on their own tastes, and all available at a set price. All ShoeMint shoes will cost $79.99.