Forget the saying “does my bum look big in this?” George at Asda has revealed “do my legs look good in this?” is the question being asked in the run up to Christmas.
71% of women identified specific issues with their legs that they are unhappy with, the most popular of which were wide hips, thunder thighs, cankles, cellulite and stick thin boyish pins.
George, known for its body sculpting technology received tonnes of enquiries from shoppers asking how they can address their leg issues as bare legs are the one area of their bodies that cannot be fixed with today’s suck-in, control, push-up and shaping technology. 65% of women admitted they have no idea how to make the best of their bare pins and were concerned about what to wear for the forthcoming party season.
In response George has come to the rescue with its Christmas ‘Pin Up’ leg collection, featuring four dresses in different lengths and styles which address each individual leg problem, and make the wearer look and feel great.
So if you have weightier ankles George recommends covering up in a slim fitting maxi dress, or if you carry more weight around the thighs a dress which nips in at the waist and floats across the thighs is the perfect solution.
George at Asda’s resident pin doctor and ladies designer Amanda Wilkinson commented: “The emphasis for our party collection this year has been to focus on providing the nation with luscious legs! Flattering cuts and an array of varying lengths will ensure every woman is confident and their legs are the star of the show this party season just like their celebrity leg counterparts – an area to be celebrated and not to be hidden.”