To celebrate all things British this year, with the Jubilee and the London 2012 Olympics putting the isles firmly on the map – and to support The Evening Standard Dispossessed Fund – Matches has collaborated with some of Britain’s most notable London-based designers to create a collection of exclusive t-shirts.

Erdem, Holly Fulton, the designer and illustrator behind cult magazine ‘Herself’, Richard Nicoll, Roksanda Illincic, Jonathan Saunders, JW Anderson and Mary Katrantzou have all designed unique t-shirts for the charity project, with the latter three offering menswear tees too.

Ruth Chapman, CEO of Matches Fashion, says, “As a London based retailer with a wide range of International clients, we wanted to celebrate London in 2012 and asked some of our most creative and innovative British designers to partner with us on this project, which also gives something back to our city. I’m very proud of this beautiful collection of limited edition t-shirts and that with the proceeds we can support The Dispossessed Fund to fight poverty in London”.

The t-shirts are sold exclusively at Matches stores and online for £60.

[First published on Hippyshopper.com]