Beauty brand Shiseido creates foundation that can be removed with… water?

By Elisabeth Edvardsen on January 10th, 2013 0 comments yet. Be the First

Surely if you try hard enough, all foundations can be removed with a bucket splash of water? Of course having a proper make-up remover gel or face wash is considered best, but if finding yourself without such things water ought to help.

Determined to make your skincare regime a bit easier, Japanese brand Shiseido has created a foundation that can be removed with just warm water. And any make-up you apply on top can also be easily washed off without a make-up remover.

The foundation is said to help smooth fine lines and unevenness, hydrate and illuminate skin with a natural glow, among other things. With claims of creating a flawless finish, we’re not sure how ground breaking the ‘Fullmake Washable Base’ (was something lost in translation?) is, but we’d love to try it! The foundation is set to hit shops in Japan from March. We’ll let you know if /when we find a UK stockist. If not,  it might be time to dig out our passports and head East.

[via PSFK]

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