H&M flagship Oxford Circus store opens today. To celebrate, four days of music and fashion fun will take place across the opening weekend featuring over 20 top DJ’s and surprise live performances. Customers in the queue before 1pm on opening day will receive wristbands entitling them to 25% discount off all fabulous products in store on the day.
The remodelled store will be the first H&M store in the world to offer Wi-Fi to customers and will comprise over 3,750 sq metres across six floors of fashion including womenswear, menswear, a shoe lounge and even a chill out area on the fourth floor. Customised LED displays feature on every level and unique interiors create an exclusive feel claims the company.
Says Carlos Duarte, H&M’s Country Manager for the UK and Ireland. “We are thrilled to be re-launching our flagship store on the world-renowned Oxford Street in London.”
“Oxford Circus, located in the heart of London’s West End is the ultimate retail destination and we look forward to showcasing our exciting store in this prime position. The increased size of the store will enable us to bring our customers a broad selection of H&M’s ladies and menswear collections. The team behind the 12 month project have worked incredibly hard to create an innovative shopping environment that will inspire our customers who can look forward to the ultimate H&M fashion experience – we look forward to surprising them!”