Archive for the ‘Ad campaigns’ Category

Accessories, Ad campaigns, Designers, dresses, Features, How to Wear, Opinion peice

There’s nothing mysterious about style, and it’s for everyone

By Daisy Buchanan on April 19th, 2013

Writer and elegant lady Janina Matthewson figures out that style isn’t about imitation – it’s about dancing.



You are probably not a style icon. I might be wrong about that, after all I can’t see you, but you probably aren’t. There are, in fact, precious few around; although almost every celebrity will be dubbed that at some point in their career, few manage to keep the label indefinitely. Style Icon status can’t really be ascribed until years down the line, long after a person’s ceased to care much about style at all. When someone says, long after you’re gone, “that dress is very so-and-so,” then, I think, then you truly deserve the name.

For most of us, of course, being a Style Icon is unimportant. We’ve other concerns, like what to have for lunch dessert and whether anyone can see last night’s red wine stains on our lips. But we definitely want to feel stylish. We want to feel that undefinable sense of looking good; looking different somehow, in an excellent way; looking like some fascinating being. We want people to fall in love with us at first sight, even if we believe that to be a myth. We want to be admired.

But how do you become an Audrey or a Marilyn, even on a domestic level? Because it’s not really about dressing fashionably. It’s not about dressing well. It’s about dressing as yourself. As the best yourself. It’s about stocking your life in such a way that every morning, with little thought, you can throw something on that’ll have you walking down the street confident in the knowledge that the world can see a little bit of who you are, and that they’ll like it.

There is, of course, an entire industry dedicated to trying to teach you how to be stylish. There are magazines and newspapers and websites. There are catwalks and red carpets. There are personal shoppers waiting for you at your nearest high street fashion store. But at the end of the day, it’s something a person has to figure out for him or herself.

One of the best pieces of shopping advice I’ve ever come across came courtesy of Helen Fielding in her Bridget Jones follow up, Olivia Joules and the Overactive Imagination. The advice was this: “Only buy clothes that make you feel like doing a small dance.” Now, you may or may not be the dancing kind, you may not even be the feeling like dancing kind, but it’s an easily translatable feeling. We’ve all felt it about something or other. The trick is, and it takes effort, to train yourself to expect it as a matter of course, and to hold out until it comes.

So down with buying jeans that are little more than “perfectly fine.” Down with dresses “that’ll do.” Down with “all right shoes,” and “passable tops,” and, “suitable skirts.” We will be dancing in our changing rooms or we’ll be remaining naked.


Follow Janina on Twitter @J9London

Ad campaigns, News

Girls Aloud star Nicola Roberts is the new face of… Dulux

By Elisabeth Edvardsen on January 25th, 2013

We often dream about being the stunning representative of brands we love, and some celebrities are lucky in this area: expensive watches, make-up, jewellery… You name it. Then there are celebrity endorsements that are just plain weird.

Girls Aloud star Nicola Roberts have become the latest to join the club of strange celebrity endorsements after signing on the dotted line to promote a colour of paint. We thought you had your own make-up brand Nicola…

The 27-year-old has appeared in a series of promotional shots for Dulux. As lovely as you look Nicola, this is not our cup of tea. Wonder if you thought you were signing up to endorse safe sex and Durux…

These photos make us want to buy Dulux paint as much as we’d like a payday loan by the company fronted by Kerry Katona.

Ad campaigns, First Looks, Gallery, News

Vanessa Paradis unveiled as celebrity face of H&M Conscious

By Elisabeth Edvardsen on January 22nd, 2013

Vanessa Paradis for H&M Conscious

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Will these photos make Johnny Depp green with envy? Who knows, but his ex-partner Vanessa Paradis sure looks great!

The French singer has been revealed as the new celebrity face of H&M’s environmentally-aware collection, Conscious. In just released photos, a tousled-haired is Vanessa modelling key items from the new collection, which has been made using organic cotton, recycled polyester and Tencel.

Speaking of the new fashion partnership, Vanessa said: ‘I like being part of something like the Conscious collection at H&M. I try my best to shop consciously, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse old clothes.’

The full collection will be available in H&M stores world wide and online from March.


This story was first published on Hippyshopper.

Ad campaigns, Fashion News

McQ spring summer 2013 ad campaign

By Elisabeth Edvardsen on January 22nd, 2013

The good people at Alexander McQueen have just released images from the McQ Spring/Summer 2013 campaign – and they are looking hot! The campaign shots are by British fashion photographer David Sims and feature models Manon Leloup and Matt Bell.

Ad campaigns, Fashion News

Androgynous model Casey Legler stars in AllSaints’ spring 2013 campaign

By Elisabeth Edvardsen on January 18th, 2013

Model Casey Legler has been making headlines ever since she was signed to Ford Models men’s board last year  and now she’s bagged her first fashion campaign for AllSaints.

In the Portrait Series, Casey – thought to be the only woman to model exclusively as a man – shows off the new spring 2013 collection for the British label. Modelling both men’s and womenswear, the 6’2″ former Olympic swimmer cuts an androgynous figure and proves her versatility as a model.

AllSaints creative director, Wil Beedle, commented: “AllSaints has always been about creativity and will always have an affinity with young directional creatives. Casey typifies this spirit.”

 Now we’re not sure whether to call Casey our new girl or boy crush… but either way, we’re crushing.
Other young creatives in the Portrait Series include British artist Barry Reigate and Sonja Kinski, daughter of German actress Nastassja Kinski.

Ad campaigns, First Looks, News

Georgia May Jagger goes Brigitte Bardot chic for H&M Rock ‘n’ Roll Mansion Collection

By Elisabeth Edvardsen on January 15th, 2013

British model, and daughter of Rolling Stones legend Mick Jagger, Georgia May Jagger has been announced as the face of H&M’s new rock ‘n’ roll inspired collection. Who better suited

Launching in February, the high street giant has released a few behind-the-scenes photos of the forthcoming ads, showing 20-year-old Georgia modelling highlights from the collection – skinny jeans, white sleeveless biker jacket and a grey tweed dress to mention some – styled with a Brigitte Bardot beehive and kohled eyes.

What do you think of the new collection? Ready to embrace your inner rock chick?

Ad campaigns, Fashion News

Romeo Beckham stars in Burberry spring/summer 2013 campaign

By Elisabeth Edvardsen on December 18th, 2012

Image: © Copyright: Burberry/Testino

We’re used to footballers being signed early (some as soon as they can walk), and it appears this now goes for models. Romeo Beckham, the second born boy of power couple David and Victoria Beckham, has bagged a starring role in British label Burberry’s spring/summer 2013 campaign.

It comes as no surprise really that one of the Beckham children would go down this route (we expect baby Harper to follow) as both mummy and daddy have an established presence in the fashion world – Victoria as a successful designer and David as the face of H&M underwear (among other things).

Ten year-old Romeo can be seen in the new video released by Burberry (scroll down to watch) to announce the global campaign which is a ‘bright an playful celebration of the collection’. In the campaign shots, Romeo is wearing a classic Burberry trench coat while holding an umbrella in the brand’s iconic check print.

Shot by Mario Testino and directed by Christopher Bailey, the campaign features Romeo Beckham  as well as Edie Campbell and Charlie France.

Ad campaigns, Designer collaborations, Fashion Crush, Gallery

ShinyStyle loves: Versace for H&M – get a sneak peak of the collection here

By Andrea Petrou on October 20th, 2011

Versace for H&M

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Read the rest of this entry »

Ad campaigns, Celebrity gossip

Twilight star Ashley Greene becomes the new face of DKNY and DKNY Jeans

By Andrea Petrou on October 20th, 2011

Ashley Greene has become the new face of DKNY and DKNY Jeans.

The Twilight star will appear in the brands’ spring 2012 ad campaigns and says she can’t wait to get to work.

She revealed: “I’ve always loved Donna Karan’s creations. To be a part of the brands’ message is incredibly exciting because it feels like such an organic fit. It’s easy to talk about how these clothes work for my lifestyle, whether I’m in New York, L.A. or traveling for work.”

Donna Karan vice president Patti Cohen says Ashley was the ideal person to front the campaigns because she is aware of the importance of social media sites such as twitter and Facebook.

She said: “Ashley embodies everything DKNY – her energy, her spirit, her eclectic personal style. She is on the forefront of what it means to connect with a global fan base through social media, a focus that is aligned with our digital and new media initiatives.”

Ashley has previously revealed she refuses to get so slim she has a “child’s body” as she prefers to have a healthy and toned figure.

She said: “A lot of people like to be super tiny, but I don’t want a child’s body – I want a woman’s body that is extremely fit. It’s so much sexier.”

Ad campaigns, Celebrity gossip, Fashion News, Gossip

David Beckham is to turn his hand to underwear design

By emilyborrett on September 22nd, 2011

David Beckham is following the footsteps of his wife Victoria, who’s now pretty much a fully-fledged designer in New York, and turning his hand to design himself – but instead of sportswear, which is what we’d expect the guy to be designing, he’s actually designing underwear after appearing in a campaign for Emporio Armani briefs.

And you thought he’d be designing the same kinds of tighty-whities he’s always seen smouldering in on billboards, you’re wrong – he’s actually designing old fashioned long-johns. Apparently David Beckham looooves a pair of old-school grandpa-style long johns! Who the hell knew!

When explaining his unusual choice of design for the new collection, David said: “I sometimes wear them to go to sleep. They’re very cool.” Bless him.

A source close to David spoke out about the footballer’s new underwear plans: “David is 35 and knows he won’t be playing soccer forever. But he’s an icon for men all over the world and he wears pants like no one can – so it makes sense for him to launch his own.”

Well, we’re glad that Victoria is around to help him out with his designs and try to sex up long-johns a little bit. We don’t want all our boyfriends to follow suit and start going to bed looking like our grandpa.

Ad campaigns, Advertorial, Celebrity gossip, Celebrity Style, Designer collaborations, Designers, Fashion News, Features, Gallery

First look: Rihanna’s new ad campaign for Armani. Pictures.

By emilyborrett on September 13th, 2011

Rihanna for Armani

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We’re excited to reveal that our favourite Bajan princess Rihanna is moving further into the fashion world – and she’s now the face of Armani.

The curvy beauty is set to become the face of Emporio Armani underwear and Armani jeans for Autumn/Winter 2011-12, and you can check out the steamy photos for the new campaign right here in the gallery above. How good does Ri-Ri look in these photos?

What do you think of the singer’s new ambassadorship for the brand? Is it a yay or a nay? For us it’s a yay, yay, yay.

Ad campaigns, Beauty, campaign, Features, First Looks

First Look: Emma Watson’s new ad campaign for Lancôme

By emilyborrett on September 7th, 2011

Emma Watson, how do we love thee? Let us count the ways.. We’re super excited because not only did she dazzle us yesterday at the GQ awards in an Alexander McQueen dress, but we’ve also just seen Emma Watson’s new campaign as the face of Lancôme Paris’ new perfume, Trésor Midnight Rose. And she looks like a dream in the advert!

The ad shows our favourite British actress flitting across city streets with her trademark cropped hair, enchanting bookstore clerks in fedora hats and sizzling at night in a mist of Midnight Rose. How very Lancôme. We’re pretty much sold on this perfume already.

You can check out the new ad in the video below – is Emma the perfect Lancôme cover girl or what? Let us know what you think of the new advert by commenting below.

Ad campaigns, campaign, Fashion News

Update: Fashion Faces of AW 11

By shinychris on August 31st, 2011

The fashion department’s been busy recruiting some new meat, namely the high-street players. We bring you a round-up of pretty visages to look out for.

Marks & Spencer are going all out, it seems, for their Autumn campaign. According to the Telegraph, Transformers star Rosie-Huntington Whiteley will front M&S’s Autumn campaign alongside David Gandy and Ryan Reynolds. Yes you read right, Ryan Reynolds for Marks & Spencer! It’s a superstar line-up fit for the store’s high-end line called Autograph. The ad may risk lacking credibility mind you. Rosie comes fresh from a stint with Burberry, David from D&G. Meanwhile,  it’s hard to believe Ryan (voted the Sexiest Man Alive no less) even knew what an M&S was before he was cast, being Canadian and, well…being Ryan Reynolds.

Next up we have supermodel Gisele Bundchen, a Victoria’s Secret gal like Rosie, looking fantastic for Esprit Fall/Winter 2011. Not that we need a reason why, she’s a Brazilian beaut, but nonetheless she was picked because ‘she embodies easy elegance, charisma and naturalness’ befitting of the brand’s spirit. Oh that she does.

Alexa Chung, ever the restless fashionista, will be the star of Vero Moda. She’s hard to keep track of, now unseen, now stateside with her own TV show, now breaking up with Alex Turner. Now though, she’ll front Vero Moda’s AW campaign, which was Gisele Bundchen’s role formerlyby the by (a lot of links amongst celebs here!). It’s safe to say any retailer fortunate enough to bag Alexa for their campaign is guaranteed a nice surge in business. The campaign launches in November.

Ad campaigns, Advertorial, campaign, Celebrity gossip, Department Stores, Gossip

Rosie Huntington-Whitely is set to star in the Autumn M&S campaigns

By emilyborrett on August 31st, 2011

Britain’s poutiest supermodel, Rosie Huntington-Whitely, is going to be the new face of Marks & Spencer’s Autumn ad campaigns alongside the Green Lantern star Ryan Reynolds.

The A-list twosome are going to front M&S’s Autograph collection, one of the department store’s many different clothing lines, though Autograph is one of the most fashion-forward ones. Rosie, who’s previously modelled in Burberry campaigns, said: “I feel proud to be associated with a British high street favourite that holds fond memories for so many people.”

The Canadian heart-throb Ryan also has a fond connection with the store and thinks of M&S with “nostalgia”. He said: “Going into an M&S store with my family or friends always gives me a beautiful pang of nostalgia. The Autograph collection is a modern take on the classic style I love and feel most comfortable wearing. The pieces in this collection are lasting staples that’ll never go out of style.”

The executive director of the store, Steve Sharp, was absolutely ecstatic to get the Hollywood pair to front the brand – we have to say that a Victoria’s Secret model and a Hollywood blockbuster hero is a bit of a step up from Myleene Klass and Danni Minogue dancing around in their pyjamas. He told MailOnline: “Rosie and Ryan are the perfect fit for Autograph – beautiful, exclusive and absolutely contemporary. On set, they worked together to deliver a mesmerising performance which allowed us to capture shots that literally sizzle with excitement and an air of mystery.”

Keep an eye out for these two on the telly – Marks & Spencer just got sexy.

Ad campaigns, Celebrity gossip, Designer collaborations, Fashion News, Gossip

Lady Gaga is teaming up with her sister for a new fashion line

By emilyborrett on August 25th, 2011

Get ready for the fashion world to be filled with all things Gaga, as the mad-as-a-box-of-frogs singer is teaming up with her younger sister Natali Germanotta for a new fashion line.

Natali has been studying fashion design at the esteemed Parsons The New School of Design in New York, so she’s got all the right style credentials to help her sister with a new clothing range. But if you’re expecting lobster hats, coke cans in the hair and dresses made of meat then think again, as apparently the collection will be “relatively normal and wearable” in comparison to Gaga’s regular taste in attire.

A source spoke out about the planned project: “Gaga came up with the idea of remodelling the styles of classic icons from the past, for example Marilyn Monroe, Grace Kelly and Katharine Hepburn. Natali loved the idea and she’s coming up with a slew of design options but, of course, everything will have their own iconic twist on it.”

It looks like the collection will be released through the singer’s own Haus of Gaga label, but who knows? Watch this space.

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