ShinyStyle loves: Versace for H&M – get a sneak peak of the collection here
By Andrea Petrou on October 20th, 2011
Archive for the ‘Ad campaigns’ Category
Ad campaigns, Celebrity gossip
Twilight star Ashley Greene becomes the new face of DKNY and DKNY Jeans
By Andrea Petrou on October 20th, 2011
Ashley Greene has become the new face of DKNY and DKNY Jeans.
The Twilight star will appear in the brands’ spring 2012 ad campaigns and says she can’t wait to get to work.
She revealed: “I’ve always loved Donna Karan’s creations. To be a part of the brands’ message is incredibly exciting because it feels like such an organic fit. It’s easy to talk about how these clothes work for my lifestyle, whether I’m in New York, L.A. or traveling for work.”
Donna Karan vice president Patti Cohen says Ashley was the ideal person to front the campaigns because she is aware of the importance of social media sites such as twitter and Facebook.
She said: “Ashley embodies everything DKNY – her energy, her spirit, her eclectic personal style. She is on the forefront of what it means to connect with a global fan base through social media, a focus that is aligned with our digital and new media initiatives.”
Ashley has previously revealed she refuses to get so slim she has a “child’s body” as she prefers to have a healthy and toned figure.
She said: “A lot of people like to be super tiny, but I don’t want a child’s body – I want a woman’s body that is extremely fit. It’s so much sexier.”
Ad campaigns, Celebrity gossip, Fashion News, Gossip
David Beckham is to turn his hand to underwear design
By emilyborrett on September 22nd, 2011
David Beckham is following the footsteps of his wife Victoria, who’s now pretty much a fully-fledged designer in New York, and turning his hand to design himself – but instead of sportswear, which is what we’d expect the guy to be designing, he’s actually designing underwear after appearing in a campaign for Emporio Armani briefs.
And you thought he’d be designing the same kinds of tighty-whities he’s always seen smouldering in on billboards, you’re wrong – he’s actually designing old fashioned long-johns. Apparently David Beckham looooves a pair of old-school grandpa-style long johns! Who the hell knew!
When explaining his unusual choice of design for the new collection, David said: “I sometimes wear them to go to sleep. They’re very cool.” Bless him.
A source close to David spoke out about the footballer’s new underwear plans: “David is 35 and knows he won’t be playing soccer forever. But he’s an icon for men all over the world and he wears pants like no one can – so it makes sense for him to launch his own.”
Well, we’re glad that Victoria is around to help him out with his designs and try to sex up long-johns a little bit. We don’t want all our boyfriends to follow suit and start going to bed looking like our grandpa.
Ad campaigns, Advertorial, Celebrity gossip, Celebrity Style, Designer collaborations, Designers, Fashion News, Features, Gallery
First look: Rihanna’s new ad campaign for Armani. Pictures.
By emilyborrett on September 13th, 2011
We’re excited to reveal that our favourite Bajan princess Rihanna is moving further into the fashion world – and she’s now the face of Armani.
The curvy beauty is set to become the face of Emporio Armani underwear and Armani jeans for Autumn/Winter 2011-12, and you can check out the steamy photos for the new campaign right here in the gallery above. How good does Ri-Ri look in these photos?
What do you think of the singer’s new ambassadorship for the brand? Is it a yay or a nay? For us it’s a yay, yay, yay.
Ad campaigns, campaign, Fashion News
Update: Fashion Faces of AW 11
By shinychris on August 31st, 2011
The fashion department’s been busy recruiting some new meat, namely the high-street players. We bring you a round-up of pretty visages to look out for.
Marks & Spencer are going all out, it seems, for their Autumn campaign. According to the Telegraph, Transformers star Rosie-Huntington Whiteley will front M&S’s Autumn campaign alongside David Gandy and Ryan Reynolds. Yes you read right, Ryan Reynolds for Marks & Spencer! It’s a superstar line-up fit for the store’s high-end line called Autograph. The ad may risk lacking credibility mind you. Rosie comes fresh from a stint with Burberry, David from D&G. Meanwhile, it’s hard to believe Ryan (voted the Sexiest Man Alive no less) even knew what an M&S was before he was cast, being Canadian and, well…being Ryan Reynolds.
Next up we have supermodel Gisele Bundchen, a Victoria’s Secret gal like Rosie, looking fantastic for Esprit Fall/Winter 2011. Not that we need a reason why, she’s a Brazilian beaut, but nonetheless she was picked because ‘she embodies easy elegance, charisma and naturalness’ befitting of the brand’s spirit. Oh that she does.
Alexa Chung, ever the restless fashionista, will be the star of Vero Moda. She’s hard to keep track of, now unseen, now stateside with her own TV show, now breaking up with Alex Turner. Now though, she’ll front Vero Moda’s AW campaign, which was Gisele Bundchen’s role formerlyby the by (a lot of links amongst celebs here!). It’s safe to say any retailer fortunate enough to bag Alexa for their campaign is guaranteed a nice surge in business. The campaign launches in November.
Ad campaigns, Advertorial, campaign, Celebrity gossip, Department Stores, Gossip
Rosie Huntington-Whitely is set to star in the Autumn M&S campaigns
By emilyborrett on August 31st, 2011
Britain’s poutiest supermodel, Rosie Huntington-Whitely, is going to be the new face of Marks & Spencer’s Autumn ad campaigns alongside the Green Lantern star Ryan Reynolds.
The A-list twosome are going to front M&S’s Autograph collection, one of the department store’s many different clothing lines, though Autograph is one of the most fashion-forward ones. Rosie, who’s previously modelled in Burberry campaigns, said: “I feel proud to be associated with a British high street favourite that holds fond memories for so many people.”
The Canadian heart-throb Ryan also has a fond connection with the store and thinks of M&S with “nostalgia”. He said: “Going into an M&S store with my family or friends always gives me a beautiful pang of nostalgia. The Autograph collection is a modern take on the classic style I love and feel most comfortable wearing. The pieces in this collection are lasting staples that’ll never go out of style.”
The executive director of the store, Steve Sharp, was absolutely ecstatic to get the Hollywood pair to front the brand – we have to say that a Victoria’s Secret model and a Hollywood blockbuster hero is a bit of a step up from Myleene Klass and Danni Minogue dancing around in their pyjamas. He told MailOnline: “Rosie and Ryan are the perfect fit for Autograph – beautiful, exclusive and absolutely contemporary. On set, they worked together to deliver a mesmerising performance which allowed us to capture shots that literally sizzle with excitement and an air of mystery.”
Keep an eye out for these two on the telly – Marks & Spencer just got sexy.
Ad campaigns, Celebrity gossip, Designer collaborations, Fashion News, Gossip
Lady Gaga is teaming up with her sister for a new fashion line
By emilyborrett on August 25th, 2011
Get ready for the fashion world to be filled with all things Gaga, as the mad-as-a-box-of-frogs singer is teaming up with her younger sister Natali Germanotta for a new fashion line.
Natali has been studying fashion design at the esteemed Parsons The New School of Design in New York, so she’s got all the right style credentials to help her sister with a new clothing range. But if you’re expecting lobster hats, coke cans in the hair and dresses made of meat then think again, as apparently the collection will be “relatively normal and wearable” in comparison to Gaga’s regular taste in attire.
A source spoke out about the planned project: “Gaga came up with the idea of remodelling the styles of classic icons from the past, for example Marilyn Monroe, Grace Kelly and Katharine Hepburn. Natali loved the idea and she’s coming up with a slew of design options but, of course, everything will have their own iconic twist on it.”
It looks like the collection will be released through the singer’s own Haus of Gaga label, but who knows? Watch this space.
Ad campaigns, Beauty, Celebrity gossip, Celebrity Style
Selena Gomez is asking her fans to help create her new perfume
By emilyborrett on August 25th, 2011
The Disney star Selena Gomez loves her fans so much that she wants them to help her choose the ingredients for her new perfume.
Selena, who has a very will-we-won’t-we relationship with Justin Bieber, has encouraged her fans to vote for what ingredients they like best on Selenagomezperfumes.com because she wants them to feel “special”.
The teen star said on the new project: “I am excited to make my own fragrance that is romantic, rich and sweet – I wanted to make a fragrance that is able to make my fans feel special.” What’s more, the first 50,000 fans to vote on their favourite ingredients will get a free sample of the scent once it’s finished. Selena loves you, guys, she really, really loves you.
The scent has been a long time coming now as Selena’s been working on it for almost a year. That’s dedication! The starlet said: “I’ve been working on my fragrance for almost a year now. I’m excited, because it’s something I’m interested in. I’m already doing the whole process of smelling things and designing it and the campaign and everything, so it’ll be fun.”
If you want to win a sample of Selena’s perfume, sign up on the site!
Ad campaigns, Celebrity Style, News
Charlize Theron is face of Dior watches
By Andrea Petrou on June 13th, 2011
Charlize Theron has signed up as the face of the Dior VIII watch collection.
The South African actress – who has previously served as the representative for the French brand’s J’adore fragrance collection – did not hesitate when she was asked to work with them again because she saw how “good looking” the watch was.
She said: “To work with them again was a no-brainer and when I saw the product I was like, ‘That is a good looking watch!’ ”
However, the Oscar-winning beauty has not always been such a fan of the accessory, and only recently began wearing a timepiece again because she “missed” it.
She said: “I didn’t even wear a watch for like 10 years and only two years ago did I start wearing one again. I really missed it as a piece of jewellery.”
Charlize, 35, also reveals she has never come to terms with seeing billboards with her face on when she has advertises for Dior.
She said: “How is that normal? It’s always incredibly bizarre. It’s like an out of body experience in many ways. I’m very proud of it, but it’s very awkward to look at yourself like that.”
Ad campaigns, Fashion News, Features, Gallery, Lingerie
Lingerie: Bar Refaeli goes retro glamorous for Passionata Autumn-Winter 2011 campaign
By Elisabeth on June 8th, 2011
The other day we were given a personal tour of the Passionata showroom to preview their 2011 Autumn-Winter collection, and we’ll happily admit that we’ve already put a couple of items on our wish list.
Modelled by Bar Refaeli – the ex of Leonardo DiCaprio – Passionata AW11 presents an exquisite new collection for the fall season, full of sensuality and glamour, paying homage to the pin-up girl.
“Flirtatious and full of cheerful energy, this winter, the pin-up wants eye-catching colours that will make her figure stand out: stormy blue, thunder blue-green or klein blue; sophisticated aubergine; frivolous pink, and poppy red transforming the pin-up into a bird of paradise.
Featuring contrasting lace and stripes with a slight twist of masculinity, Lovely Passio is an everyday line, the absolute favourite of neo-tomboys hoping to be effortlessly charming…
More couture-styled, with bird feather embroidered tulle and shoulder details that look like cute little wings, the pin-up is well aware that Birdy makes sexy rhyme with poetry.
Finally, she brings out the burlesque spirit with Charisma and So Smoking, two new retro-glam lines, one featuring high-waisted panties and a bandeau bra, and another a very British floral print combined with tulle.”
It’s going to be a hot winter…
Ad campaigns, Celebrity Style
Leighton Meester has appeared in the latest Vera Wang advert
By Andrea Petrou on June 3rd, 2011
Leighton Meester has appeared in the latest Vera Wang advert.
The ‘Gossip Girl’ actress – who signed a two-year deal with the brand last year, which was reportedly worth $3 million – has starred in the fashion designer’s latest commercial for her new scent Vera Wang Lovestruck.
The 25-year-old beauty – who is also a spokesperson for shampoo product Herbal Essences – filmed the broadcast in New York City in November – and she is set to appear in both TV and print ads for the perfume.
In the ad, Leighton is shown waiting at the top of a fire escape as a mystery man clambers up the stairs clutching onto a bunch of pink flowers.
The pair finally embrace and Leighton sends the flowers flying over the side of the building, before the scent bottle, which has a clear and pink style, appears onscreen.
Leighton has previously said she does not take any notice of people that refer to her as a fashion icon, pointing out she simply wears whatever she wants.
She added: “‘Gossip Girl’ has absolutely changed my style. And living in New York I’ve become more brave and aware of fashion.
“I completely close my eyes to it when people call me a fashion icon because it’s an opinion from people that I don’t know. I wear what I like.”
Ad campaigns, Models, News
Diane Kruger is one of the stars of a new advertising campaign for Jaeger-LeCoultre.
By Andrea Petrou on May 16th, 2011
Diane Kruger is one of the stars of a new advertising campaign for Jaeger-LeCoultre.
A giant portrait of the stunning actress – shot by photographer Marcel Hartmann – has been erected on the French Riviera for the duration of the Cannes Film Festival alongside other film stars including Lars von Trier, Willem Dafoe and Rachel Weisz as part of the Cannes fait le mur exhibition.
Janek Deleskiewicz, Artistic Director of Jaeger-LeCoultre, revealed Diane was instrumental in forging a relationship between the company and photographer Marcel.
He explained to HH Magazine: “We have a mutual friend. Diane Kruger, who is the Jaeger-LeCoultre muse, was acquainted with Marcel Hartmann’s work and naturally pointed us in his direction when we were looking for a photographer for our Yearbook. This first encounter gave rise to a magnificent theme shot in Venice within the framework of our partnership with the Mostra.
“Like all beautiful stories, there was a sequel; Marcel came to take pictures of Diane at the Manufacture in the heart of the Valleé de Joux – a unique and entirely new setting for a great fashion photographer and an international actress. Everyone enjoyed the experience.”
The Jaeger-LeCoultre Cannes boutique will also show an exhibition of Marcel’s work and after collaborating with him once, Janek revealed the company was thrilled to pair up again.
He said: “The Cannes fait le mur exhibition is an initiative that had already appealed to us at the time of its first edition in 2010. When we found out that Marcel Hartmann was to orchestrate this year’s edition, Jaeger- LeCoultre’s support was a given.
“Our Cannes boutique will indeed make a perfect showcase for a complementary exhibition of Marcel’s work, to be presented in parallel during the period of the Cannes festival.”
Ad campaigns, News
Eva Mendes replaces Naomi Watts as the face of Thierry Mugler’s Angel fragrance.
By Andrea Petrou on March 17th, 2011
Eva Mendes has replaced Naomi Watts as the face of Thierry Mugler’s Angel fragrance.
While the company is known for replacing its spokesperson every few years, a statement revealed the 36-year-old actress was chosen because they hope to play up the fragrance’s “sultry” qualities.
A statement said: “While Naomi Watts’ ethereal beauty embodied the angelic aspect of the fragrance, Thierry Mugler chose to reignite the enticing and explosive dimensions of the fragrance with the sultry Mendes, though her obviously flawless physical beauty is in perfect harmony with the artist’s aesthetic canon, Ms. Mendes mesmerised Mugler with her independence, determination and humour.”
Eva – who was previously the face of Calvin Klein’s Secret Obsession perfume – will begin appearing in advertisements for Thierry Mugler from September.
Earlier this month Eva followed in the footsteps of supermodel Helena Christensen and British beauty Kelly Brook to be named as the new ambassador of Reebok EasyTone.
The brunette beauty revealed she was thrilled to take on the role because fitness is so important to her.
She explained: “I feel better when I’m in good shape. Between long days on the set and travel, it’s not always possible to get a full workout in, so I have to make the time I have count. As an actress, being fit is so important.”
Uli Becker, president of Reebok International, added the ‘Other Guys’ actress was chosen because she is “committed to fitness”.
Ad campaigns, campaign, Celebrity Style, Gallery, News
ShinyStyle loves: H&M SS 2011 range modelled by Gisele Bundchen
By Andrea Petrou on March 11th, 2011
From:Pictures: 2012 British Soap Awards - Best dressed, Michelle Keegan, Jennifer Metcalf and more