Archive for the ‘Ad campaigns’ Category

Ad campaigns

Kelly Osbourne fronts St Tropez campaign

By Andrea Petrou on April 6th, 2010

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We’ve always liked Kelly Osbourne, she’s feisty, sassy and of course has two very cool parents, so you can imagine how excited we were when we came across her first campaign for St Tropez.

The daughter of Ozzy and Sharon, who shed a lot of weight thanks to her stint in US dance show Dancing with the stars, has become the face of the fake tan brand’s Self Esteem campaign. Its aim is to tackle the body image issues of young women everywehere.

And we can’t think of a better cause for the young starlet to front.

[Via Elle]

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Ad campaigns

Thandie Newton becomes the new face of Olay

By Andrea Petrou on April 1st, 2010

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A day rarely passes without a celebrity endorsement announcement and today is no different.

Olay has announced that Thandie Newton will be the face of their Total Effects range and will also appear in the new advertising campaign to celebrate the brand’s tenth year in the UK.

Thandie told our fashion friends over at Grazia magazine: ‘When filming, my working day is hectic, so trying to strike a balance between work, a family and time for myself can be challenging….Olay is a brand I trust and I love the fact that the range offers me an all-in-one, anti-ageing moisturiser which takes care of all my skincare needs.’

Olay also seem to be pleased with their new recruit. It said in a statement: “Thandie’s pragmatic approach to a beauty routine ensures her skincare is as multi-tasking as she is.”

[Images via Grazia].

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Ad campaigns

Kelly Brook models for Ultimo’s SS2010 campaign

By Andrea Petrou on March 29th, 2010
Model Rachel Hunter at the Slim-Fast Fashion Show

Image via Wikipedia

Kelly for Ultimo.jpg

While some celebrities are creating teaser campaigns for charity, Kelly Brook is flashing her undies for Ultimo.

The former page three girl, who is no stranger to underwear modelling having created and modelled her own range for New Look, follows in the footsteps on Peaches Geldof who fronted the brand last season, and Mel B, Helena Christensen, Rachel Hunter, Sarah Harding and Melinda Messenger who have all been previous Ultimo models.

Ultimo creator Michelle Mone OBE told The Daily Mail: “Kelly is a natural beauty and is effortlessly sexy, making her the perfect choice for Ultimo. She epitomises the Ultimo woman and looks incredible in our new designs.”

And Kelly is equally delighted at being the new face of the brand.

“I’m really delighted to be fronting Ultimo’s new campaign. Working with Ultimo and photographer Simon Emmett was great and I think the end results look fantastic,” she said.

“There is something incredibly sensual about Ultimo lingerie; I find that it always makes me feel confident and sexy, knowing I’ve got something beautiful on underneath my clothes.

“Ultimo is one of the UK’s biggest lingerie brands, so I’ve always been aware of their product and high-profile campaigns. They’ve had so many gorgeous women model for them over the years so it was really flattering to be asked by Michelle to take over.”

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Ad campaigns, First Looks, YouTube Watch

First looks: Dannii Minogue in Marks and Spencer TV ad campaign

By Andrea Petrou on March 25th, 2010

Earlier this week we bought you the first few pictures of Dannii Minogue’s campaign for Marks and Spencer.

And last night we got all excited when we saw the yummy mummy to-be staring alongside the likes of Twiggy, VV Brown and Lisa Snowden in the TV ad.

However whilst we couldn’t keep our eyes off the floral and nautical themed outfits our other halves were watching intently for other reasons. We didn’t want you (or your man) to miss out so we had a little gander and found a video for you to watch. Take a look below for all the fashion fun. We’re sure you’ll agree it’s a must-have watch.

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Ad campaigns

First looks: Dannii Minogue for Marks and Spencer

By Andrea Petrou on March 23rd, 2010

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A few months ago we got ourselves into a little bit of a tizzy after hearing the news that Dannii Minogue was going to pose alongside the famous faces of Marks and Spencer in its summer campaign.

So you can imagine how excited we were today, when we spotted the few first shots of the singer and X-Factor judge in her full M&S glory.

Joining iconic model Twiggy, Mylene Klass and Lisa Snowden, Dannii looks every inch a Mark’s girl posing in Jackie O sunglasses and shift dress as well as cute floral frocks. However there’s no sign of Dannii’s baby bump in any of these shots

We can’t wait till the range hits the shops in a few weeks.

[Images: Daily Mail]

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Ad campaigns, First Looks, YouTube Watch

First Looks: Behind the scenes at Stella McCartney’s SS2010 ad campaign

By Andrea Petrou on February 11th, 2010

Stella McCartney’s SS2010 advertising campaign is one that really stands out this year. The designer has created a range of ads based on the old and new, and each and every one is striking.

So we were really excited when we were given a behind the scenes video of the shoot starring model du jour Natalia Vodianova.

We love watching these videos, which really give an idea of the atmosphere of the shoot, and if this is anything to go by, it seems both Stella and Natalie had fun, even sharing a few private jokes in between shots.



Ad campaigns, First Looks, Models, YouTube Watch

First Looks: Lara Stone in Versace’s Versus fragrance video

By Andrea Petrou on February 4th, 2010

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Lara Stone has barely been out of the spotlight this year due to her high profile campaigns for Louis Vuitton and a number of magazine spreads.

And her personal life has also caused huge waves with the model announcing her engagement to funny man David Walliams last month.

However, today she’s racking up the column inches for her modelling and acting work starring in the new advert for Versace’s Versus fragrance.

The 30-second clip shows her dancing in a room full of mirrors with flashing pink and purple lights in the background. Sounds like our ideal Friday night.

View the video below.



Ad campaigns, Designers

Stella McCartney uses old and new for her SS2010 campaign

By Andrea Petrou on February 2nd, 2010

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We’ve known for a while that Stella McCartney was a genius (you only have to look at her designs to see it). However, just when we thought she couldn’t get anymore creative, she’s wowed us all over again.

For her new spring/summer 2010 campaign the designer has incorporated a picture of her old pet dalmatian, which was taken by her mother in 1976, with the clothes from her latest collection modelled by Natalia Vodianova.

Stella said the new campaign was: “Fashion meets reportage, mixing color, and black-and-white. A family animal with an outside atmosphere meets studio lights, camera, action!”



Ad campaigns, Fashion News, First Looks

First looks: Taylor Momsen for New Look

By Andrea Petrou on January 29th, 2010

Late last year we reported that Taylor Momsen could be the face of New Look and we weren’t sure if this was just a rumour or if it would actually happen.

Well guess what, it’s happened!

In the first snaps of the 2010 campaign the Gossip Girl, and one of our favourite style icons, poses in a range of Spring outfits for the highstreet store and we absolutely love the kooky stripped dress and on-trend harem pants.

We have to admit we weren’t too sure of this partnership as we thought Taylor was made of higher designer things (we expected at least a Gucci or Guess spread).

However we think we should eat our trilby hats as we think Taylor’s funky style really works with this brand and shows highstreet can be just as good as designer.

We can’t wait to get our hands on some of the range when it hits stores later on this year.

Click on the picture below for more images.

[Pictures via Nitrolicious]



Ad campaigns, First Looks, YouTube Watch

First Looks: Tilda Swinton for Pringle Scotland video

By Andrea Petrou on January 22nd, 2010

We gave you a first glimpse of Pringle’s SS2010 campaign staring Tilda Swinton and now we’ve got our hands on the promotional video too.

Despite our hopes that the campaign would be fun, the video says a different story, it features Tilda walking across the beautiful Scottish landscape and ending up in a cave wearing different outfits.

And although its not fun, it’s laid back, depicted by Tilda’s lack of footwear, and just a tad eerie. However it does make for riveting watching and the cinematography is amazing.

Watch it below and tell us if you agree.



Ad campaigns, First Looks

First Looks: Scarlett Johansson for Mango SS2010

By Andrea Petrou on January 21st, 2010

scar1.jpgScarlett Johansson is no stranger to modelling and not at all unfamiliar with Mango after she fronted the company’s A/W 2009 campaign, for which she received mix responses for.

However that hasn’t stopped her being signed up to front the highstreet store’s S/S2010 collection.

Personally we think Scarlett looks fabulous in this season’s florals and floaty designs and we don’t think anyone will be complaining this time.

Tell us what you thin by leaving your comments below.

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Ad campaigns

First Looks: Tilda Swinton for Pringle

By Andrea Petrou on January 20th, 2010

Tilda.jpgAs you know, many designers are now picking up celebrities to front their campaigns. This has led to many sultry shots, think Emma Watson for Burberry and Madonna for D&G, and while we don’t have a problem with this, it’s always nice to have a bit of a change.

Cue Pringle’s new SS2010 campaign. Although the brand has gone for an actress, it’s decided to pick Tilda Swinton who is well known for her sense of humour and fun.

The actress who played the ice queen in the Lion, witch and the Wardrobe apparently went “wild” at the shoot photographed by Ryan McGinley and if this picture is anything to go by we can’t wait to see the rest of this fun campaign.



Ad campaigns, Fashion News

First looks: Fendi opts for traditional model for its SS2010 advertising campaign

By Andrea Petrou on January 18th, 2010

Fendi.jpgIt seems that photographing models in gardens for SS2010 has become the style du jour.

Louis Vuitton started this trend getting model Lara Stone to pose in various garden shots for its upcoming campaign and the first glimpse of the new Fendi campaign shows this design house is following.

However, unlike many brands who have opted for celebrities to front their campaigns (we’re talking to you D&G) Fendi has gone down the traditional route hiring polish beauty Anja Rubik.

We think she strikes a gorgeous look in one of the first pictures shot by Karl Lagerfeld and we can’t wait to get our hands on the rest.



Ad campaigns, Celebrity Style

Luke Worrall for New Look’s SS2010 campaign

By Andrea Petrou on January 15th, 2010

Luke W.jpg
We’re slightly envious of Kelly Osbourne after seeing her beau modelling the lastest Tags: , ,
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Ad campaigns, Gallery

First Looks: Cristiano Ronaldo poses in undies for Armani’s SS2010 underwear campaign

By Andrea Petrou on January 14th, 2010

Take a deep breath ladies because we’ve got some semi naked pictures of Cristiano Ronaldo for you.

We know we concentrate mainly on fashion and female models, but with a male advertising campaign like this we couldn’t resist publishing some snaps, and technically it’s still fashion.

The footballer has taken over from where David Beckham left off and shows off some serious muscles for Armani’s 2010 underwear.

Ronaldo said: “Giorgio Armani is a legend in the fashion world and I have long been a fan of his work.

“I am very pleased with the pictures we have done together – they are certainly striking and are full of attitude and a spirit I can relate to.”

We’re very pleased with the pictures too Mr Ronaldo.

Click on the picture below to view more photos.