Peaches Geldof poses in undies for Ultimo while Elen Rives does the same for Tesco

It seems we won’t be the only ones wearing matching lingerie this Christmas, with a range of new ad campaigns featuring celebs, hitting the market.

Peaches Geldof who is now the face of Ultimo’s Miss Ultimo line, showed off her fun and funky side posing on a merry-go-round in a range of Christmas lingerie numbers.

We love the playful styling, which includes bright coloured stockings and bows. However we think her daisy chain tattoos may be going a step too far.

Peaches said: “I’m honoured to be chosen to represent a healthy body image – and what better way than with Miss Ultimo’s designs, which are sexy, young and quirky.”

Meanwhile, across the highstreet pond, Tesco has just announced that ex wag Elen Rivas will be doing her first ever lingerie ad campaign for its Diamond Boutique range.

The former fiancée of Chelsea and England footballer Frank Lampard, has kicked off her modelling debut posing in a range of purse friendly lingerie for the Christmas collection, which comes comes in sizes 32A to 38D for bras and 8-18 for briefs and includes fabrics such as silks, satins and lace.

Elen said: “Diamond Boutique delivers everything a designer brand should. The designs are elegant, stylish and fit to perfection. What’s more, even if you buy the entire collection you won’t feel guilty as it’s so easy on the pocket. I wear the range every day, whether I’m off to the supermarket or glamming up for a night out.”

Terry Green, CEO of Tesco Clothing, said; “The new Diamond Boutique Christmas collection is incredibly luxurious, but continues our focus on value with prices starting from just £7.00. Elen is a great signing for the brand and proves that budget lingerie can look just as good as expensive designer lingerie.”

The new collection is available from Tesco stores nationwide and online.