Archive for the ‘Advertorial’ Category

Advertorial, Celebrity Style

Rule Brit-annia

By shinychris on April 4th, 2012

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Flashy, fiery, and all too often more famous for the catalogue of disasters that seem to ensue each year than for any musical merit, the Brits hold a rather unusual place in our hearts.

Here, we celebrate the good, the bad and the ugly of the Brits of the past, and wait with baited breath to find out what antics will ensue next year.

The Good

Adele’s breakthrough performance

It’s hard to believe that just a year ago, international pop sensation Adele was virtually unknown. Booked to perform at the Brits as a gentle refrain between Take That’s barrage of riot police and Rihanna’s raunchy onstage antics, no one could have predicted quite what an overwhelming success her set would be. Performing her previously unheard track “Someone Like You”, Adele reduced a stunned audience to silence and secured her place in the best Brits performances of all time. Watch the video here if you didn’t catch if first time round.

Madonna’s Bedtime Story

Debatably among the best Brits opening performances, queen of transformation, Madonna, appeared radiant in a shimmering maxi dress and flowing blonde locks in when she sang Bedtime Stories in 1995. Unfortunately for the mother-of-four, her performance caused no controversy whatsoever, and so has been largely forgotten.

The Spice Girls

Zigazigahing their way onto the stage, the Spice Girls were a revolution in Brit Pop, as were their outfits. This performance planted Scary, Sporty, Ginger in that dress, Baby and Posh firmly on the international stage.

The Bad

Back in 1989 when Brits execs hatched the questionable plan to pair Page Three model Sam Fox with rock legend Mick Fleetwood, they had no idea what they were letting themselves, or the nation, in for. An evening of fluffed lines, bungled prompts and awkward moments ensued. Although fairly inoffensive, the show was widely perceived to be among the most disastrous live TV shows ever, and set the precedent for awkward Brits moments forever more. Catch The Brits ‘89 here.

The Ugly

When most people think of the Brits, they get little further than Jarvis Cocker storming the stage during Michael Jackson’s set in 1996.

During Jackson’s already awkwardly sentimental and dogmatic rendition of his hit ‘Earth Song’, a deranged Cocker leapt onto the stage and proceeded to gesture at the audience. Cocker was later arrested on suspicion on causing injury, but released without charge, and subsequently earned the crown for most awkward moment in Brits’ history.

Images: Press Association

Advertorial, Designer Fashions

Designer diamond style without the celebrity price tag

By shinychris on April 3rd, 2012

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We all love looking great and keeping up with the latest styles. But sometimes, a quick bit of retail therapy on your local high street just isn’t enough. When you want to make important purchases, where you might be spending a bit more money or looking for something that goes beyond a quick seasonal fashion fix, it takes a bit more consideration.

When it comes to buying something like jewellery, where you’re potentially investing in something that will last you a lifetime, you might need a bit of extra help.

High-street chains are great for a lot of things, but when you want something really special, it’s time to go to the experts. There are hundreds of online jewellery dealers springing up on the Internet, but it can be difficult to know who to trust.

That’s where people like Serendipity Diamonds come in. They are a highly experienced, family company that specialises in diamond jewellery. What makes them even more special is the care and attention they offer; they really do put their customers at the forefront of everything they do.

Diamond jewellery can sometimes conjure up a slightly old-fashioned image. And yes, whilst traditional styles will always be popular, designs have moved on a lot in recent years. For example, take engagement rings. Most people think of a single, solitaire diamond, either round or princess cut. These styles are great, they ooze classic style, but now we have started to see more interesting shapes of diamonds coming through and even multi-stone, diamond set shoulders and cluster styles, for those wanting something a bit less traditional, with a bit more ‘wow factor’.

Serendipity Diamonds has a great, easy to use website that lets you play around and build your own ring based on your individual requirements. Change the style, setting, metal type, diamond grade and size and see how each change affects the price. With their huge range, clear pricing policy and wonderful customer service, there are no hidden surprises.

Diamond earrings are something every woman should have in her jewellery collection. Be they solitaire studs or drop earrings dripping with sparkling diamonds, they are timeless and will give any outfit real Hollywood glamour. Again, it’s worth investing in real quality, so don’t pay over the odds going to a high-street chain, deal directly with experts.

Serendipity Diamonds offers the best of both worlds; the ease and convenience of shopping online, but you can also arrange a personal appointment to view any of the pieces at their offices in Ryde.

If you’re looking for wedding rings, they have a great selection, ranging from plain bands to diamond set and even two colour styles. Or why not go for something completely unique and take advantage of their bespoke design and production service. Simply describe what you’re after and they will create accurate designs based on your exact specifications. Choose every single detail to create a truly personal piece of stunning jewellery.

Serendipity Diamonds have perfectly combined traditional customer-focused values with modern day technology. Their Facebook page is backed up by a dedicated team on hand to answer all your questions. They are rightly proud of the service they offer and do everything possible to ensure every single customer enjoys their experience of shopping with them from start to finish.



13 Secrets To Styling Hair

By shinychris on March 20th, 2012

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We could say that our hair is the most important part of our appearance. As such it is very important to take good care of our hair at all times. From time to time we all need some new tips on how to style our hair and use the right hair products. So here is some advice that can be helpful.

1. You should use shampoos on a daily basis only when you have extremely oily hair. Excessive shampooing will cause your hair to get dry. Also, something else that can be really harmful for your hair are the blow dryer and the hot irons. Let your hair dry out naturally and you will surely see the difference.

2. When you are getting ready for an event then you shouldn’t wash your hair the mooring before the big affair. Hairdressers will often use dry shampoo or a variety of hair products and not wash your hair normally either. When you are thinking about doing your own hairstyle then you should definitely try the baby powder instead of the dry shampoo. You’ll see that it has the same effect.

3. Wavy hair is a big trend these days. So when you are looking to recreate the Duchess of Cambridge’s locks then you will be surprised of how easy this can be. You will need to spritz some styling spray on your hair, use the curling iron and maybe use some hair rollers to make sure that the effect will last.

4. You shouldn’t brush your hair while it is wet. Detangle your hair with your fingers and only when the hair is dry, bring out the brush.

5. You can have sexy hair in no time if you choose to use salt spray. It’s easy to have sexy, carefree waves with the ingredients that you can find in your kitchen and no perms.

6. Choose bangs to chance your hairstyle. Create a chic look with their help! You have to make sure though that you opt for the right one for you. With layering your hair you will definitely look great in no time.

7. You can choose to change the color of your hair every now and then. This way you will improve your look and boots your confidence a little bit.

8. When you have long hair you need to maintain it properly. You should style it, cut your split ends and every now and then you should give it a treatment.

9. The best haircuts are the friendly ones. They are easy to maintain and your hairdresser can help you with achieving them. With their help you will definitely look wonderful.

10. Make sure that you create some lose buns for those days when you want a carefree look and still control your hair.

11. When you want to achieve shiny hair, all your need is to use special serums. Spray a few drops on your locks and gently rub your hair.

12.Faded colors look horrible, this is why you should color your hair when you deem fit.

13.Go to the hairdressers every three months, There’s no need to change your hairstyle, all you need to do is to maintain you look.


10 Features Of The Best Riding Boots

By shinychris on March 16th, 2012

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Buyers wear tall riding boots at riding, at chores around the yard or just for purposes related to urban fashion. The more traditionally looking such multipurpose heavy-duty footwear is made from leather, whereas the modern, fresh looking boots are made from neoprene and rubber.  But the perfect long boots are always comfortable, durable and stylish, no matter of the materials they are manufactured from.

The distinctive, taller upper that all these boots feature has been specially designed to enable riders to cross dusty or muddy terrains or thorny  bushes, with the lower part of your leg being perfectly safe in all seasons. Tall riding footwear is a safe solution for hunters, too. Quality riding boots also offer flexibility with their uppers, because flexibility of your feet is as important as their protection when riding.

Specially treated leather is employed with the classical variant uppers, featuring a hydro guard membrane which turns the footwear completely waterproof.  Back zippers have now replaced the back lacing of older times. The modern variants of riding footwear display sealing uppers that are made from neoprene. A waterproof barrier between your foot and the outside is created to seal the boot, when employing a high quality upper solution.

Riding footwear needs a great balance between the safety and the comfort of your feet while you are in the saddle. An arched molded foot bed with a gel pad is the usual solution with the leather-made variants. Despite their lighter look, neoprene boots usually come with reinforced toes and steel shanks to keep your feet safe. In the traditional variant it is thick leather, and in the modern variant it is thick rubber, that reinforces the areas where you get in contact with your horse when riding. If you are looking for a greater balance in the saddle and a better stirrup when you ride, then models with a deeper heel will offer you that.

In the saddle or on the ground, such footwear will offer you stability. The thick rubber or PU soles that both leather-made and neoprene riding footwear use, are tough but lightweight and display appropriate patterning. This way, you will never fall, slip or trip while wearing quality riding boots. Also, your feet will never feel tired after long rides, as these boots have been designed for long hours of service. Your feet will always feel cool and fresh, as all quality riding boots incorporate a solution to supply a slight flow of air around the inside, alongside insulation.


Bicester Village UK

By shinychris on December 7th, 2011

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For festive cheer guaranteed to warm the cockles of the most wintery heart, look no further than Bicester Village this December.

As well as wonderful Christmas lights, late-night shopping on Thursdays over the entire period, and exceptional in-store offers available, weary Christmas shoppers will also find a welcome respite from their gift lists at the Christmas Tree House. 

This festive haven will be serving mulled wine and mince pies for visitors needing a little something to restore their seasonal spirit before hitting the stores once more. What better way could you think of to relax from the hustle and bustle of Christmas shopping?

As Christmas is a time of giving, Bicester Village is also offering a sack-load of gifts to be won. Up for grabs in the Festive Secrets competition online are prizes range from weekends away to stunning pieces from favourite brands and £100 Village Gift Cards. To find out how you can win these festive gifts join Bicester Village’s Facebook page here.

We guarantee there’ll be something to tickle the fancy of even the most Scrooge-like amongst us!

Nestled in the beautiful Oxfordshire countryside, Bicester Village offers spacious boutiques from the leading fashion and lifestyle brands normally only found in the world’s most exclusive shopping streets.

Whether it’s browsing prestigious boutiques at leisure for great-value buys, or sampling fine food and drink in the Village’s cafés and restaurants. There’s also a rich selection of attractions nearby – from gorgeous scenery, imposing stately homes and historic towns to explore as well as Michelin-starred restaurants and sophisticated places to stay.

Bicester Village Festive Secrets

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Advertorial, Christmas outfits, Features, First Looks, sponsored post

New Year’s Eve film hits cinemas. What will you be wearing for the last night of the year?

By Andrea Petrou on November 25th, 2011

Christmas parties are an important part of the social calendar but unfortunately they fizzle out as quickly as those champagne bubbles.

However, there’s another huge fashion event that we’re already gearing up for and that’s of course the New Year’s Eve shindig. Whether you’re planning a quiet night in or heading out in search of a kiss at midnight, you’ll need a suitable outfit.

A wardrobe essential, the little black dress, is a great choice as it goes with everything and can be dressed up or down depending on the mood of the party. But if you’re feeling a bit bolder, why not invest in a dazzling dress in on-trend metallics and sequins?

The shops are flowing over with silver, gold and glittering gowns in all shapes and sizes – the ultimate in power-glamour – so why not let the dress do the talking this New Year’s Eve?

Once you’ve got the dress you’ll want to get in the mood for New Year’s Eve too. This week romantic comedy NEW YEAR’S EVE hits cinemas and is a perfect way to get into the New Year’s Eve spirit. The movie, which is a must see for ladies, celebrates love, hope, forgiveness, second chances and fresh starts and is based on a range of in the intertwining stories of couples and singles, told amidst the pulse and promise of New York City on the most dazzling night of the year.

And the best bit about it? It features many of our style and male crushes including: Jessica Biel, Jon Bon Jovi, Abigail Breslin, Chris “Ludacris” Bridges, Robert De Niro, Josh Duhamel, Zac Efron, Hector Elizondo, Katherine Heigl, Ashton Kutcher, Seth Meyers, Lea Michele, Sarah Jessica Parker, Michelle Pfeiffer, Til Schweiger, Ryan Seacrest, Hilary Swank and Sofia Vergara – we know we have quite a few.

Written by the brains behind last year’s hit romantic comedy Valentine’s Day, it is shot entirely on location in and around New York City making it a Christmas must see.

To celebrate the film we want to know what your New Year’s wishes are. Do you want to find love, save money or just simply get in shape? Place your wish here.

And more importantly what are you thinking about wearing to see in the New Year? Will it be that sequined sexy dress or will you be sitting on the sofa in your fluffy slippers and PJs? Tell us by logging onto the official NEW YEAR’S EVE Facebook page.

In the meantime here’s a little trailer of the film to whet your appetite. We’ll see you by the popcorn stand.

NEW YEAR’S EVE is in cinemas Thursday December 8

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Hair products from Windle & Moodie – top tools for the job

By shinychris on November 9th, 2011

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For style savvy individuals it’s common knowledge that fabulous doesn’t simply fall from trees. It takes hard work, and the tools of the trade determine how challenging that toil will be. Using the right hair products can turn your look from damaged and dull to show stopping stunner.

Windle & Moodie introduce a head turning range of salon quality hair products. This exciting new collection of trend topping must have’s takes the fine art of hair styling to the next level. The electrical products have been skilfully created by both studio and salon stylists, combining effortless versatility and dependability. The great news is, consumers now have access to these super tools, and home hair styling routines will never be the same.

Featured in Vogue magazine, WAM’s professional salon hairdryer is carefully designed with the end user in mind.  It is intelligently built, easy to hold and can achieve perfectly polished results in a reduced drying time of up to 50%. For any woman who’s experienced the arduous task of bracing one arm in the air, swishing the head from side to side and sweltering under blasts of hot air for what seems like ages…this is an invaluable innovation.

Just some of the delightful features include 2150W power, 1.5 million ions per cm3, 2000 hours of performance; it also has an easy to use, foldable handle for left and right handed people, two speeds and four air temperature flow combinations. In addition it has a double insulation system, a soft touch, black rubber coating and a 3metre long cord for ultimate flexibility. Add some Bumble & Bumble thickening hairspray; then add the WAM universal diffuser for curls, volume and texture.

Next on the hot list is a selection of revolving irons. A revolution in curling technology, these irons actually have a rotating barrel that does all the hard work for you. Never before has it been this easy to create beautiful curls. The anodised barrel and ceramic heating technology leave the hair perfectly smooth and glossy; bye-bye frizzy nests. This range includes three convenient sizes for quirky spirals, bouncing curls or long and luxurious waves.

Of course, for those who are blessed with natural curls or dancing spirals that have a will of their own, there is always an incessant desire to keep it straight. The advanced digital straightening iron from WAM introduces wonder working technology that will have those unruly waves under your full control in record time. With tourmaline ceramic technology, the plates reach an ultra-hot temperature of 220°C and maintain a high temperature during use. It includes a digital variable temperature control, LCD temperature display, universal voltage for use anywhere in the world and comes with a Europe to UK adaptor as standard.

So, gone are the days of painstaking beauty rituals. Fabulous has become a lot easier to achieve – how far technology has come.

Find these and many other ground breaking products at the Windle & Moodie salon in Covent Garden.


Advertorial, Beauty, campaign

Top beauty tips for winter

By shinychris on October 27th, 2011

When money is tight it can be hard to make the most out of your money. If you find yourself scraping the bottom of your mascara or squeezing the last drop out of your shampoo, you are in some serious need of some budget beauty tips.


During the winter your skin will dry up against the cold weather.  The skin on your face is significantly thinner than the rest of your body and is more sensitive to the cold weather as it is the most exposed.

For normal skin types, if your skin becomes dry, your body will over produce oil to compensate and this will result in an outbreak of spots. Therefore, it is vital that you keep moisturising during the winter. Oil based products containing Jojaba oil, for example, are often good for dry skin because the skin quickly absorbs the oil, without giving you a shiny finish.

Everyone’s skin reacts differently to different products and so it can often be hard to find the right product for you.  To avoid unwanted reactions to various products, why not start with something for sensitive skin such as Aloe Vera.

Aloe Vera beauty products are typically designed for sensitive skin and tend not contain alcohol and are odourless.

If you find that you have oily skin, Tea Tree related products dry out the skin.

If you have already found a face moisturiser that works well for you, you may just want to apply more during the winter months.


Whilst the hot air of a hair dryer can be comforting in the winter, unfortunately this is bad news for your hair. Hair can become dry and brittle after blow-drying, straightening and using curling tongs. One way to combat this is to towel dry your hair and use plenty of conditioner! There are many leading brands, which offer different types of conditioner for different hair types, such as Pantene. Alternatively, if you have the time and resources, you could make your own hair mask from olive oil, bananas, honey and other household food items.


If you want to add some colour to your cheeks this winter, but don’t want to look like you’ve been in the Bahamas for the last week, why not create your own tinted moisturiser. If you have any liquid bronzer or fake tan left from the summer but not enough to complete the look, you could create your own tinted moisturiser by adding some to your daily moisturiser. Not only will this save you money, but it will also keep you and your skin happy.

Cracked lips are a common winter problem.   Although there is little risk of sunburn during an English winter, you might want to consider buying a lip balm or lipstick with an SPF 15. This is because SPF lip balms help fight against the cold weather, jam-packed with essential oils, which help soothe and repair sensitive skin.

Advertorial, Celebrity Style

Black XS – Be A Rockstar!

By shinychris on October 19th, 2011

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Have you ever dreamt of what it might be like to Be A Rockstar? We all have at one point or another and at you can create your own rock ‘n roll lifestyle by taking a picture on your webcam or uploading an image from Facebook.

You’ll be signing autographs, fans will be screaming your name and you can warm up the crowd all via the interactive video application.

Or maybe you simply want to have access to the largest catalogue of artists and exclusive musical content? Well, Paco Rabanne Black XS and Universal Music have partnered up to bring you, providing access to exclusive footage from some of the hottest acts around.

“Go backstage” to discover the more intimate live moments and rock ‘n roll lifestyles with amazing groups such as Cold War Kids, Two Door Cinema Club and Kaiser Chiefs – these are the Black XS OFF Shows.

Comprising nine episodes, the Black XS OFF Shows will be shown by the end of the year on, as well as on the Black XS YouTube channel ( In addition, Universal Music France will be giving access to special backstage moments with some of its top artists – there’s a lot in store!

The site also features information on Paco Rabanne’s Black XS fragrances, including Black XS – woody, virile and powerful fragrance for him – and Black XS – an ultra-feminine, and sensual fragrance for women. For more information on the brand and the partnership, visit or the Black XS Facebook page here.

Kaiser Chiefs: featured in the Black XS OFF shows

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Advertorial, Celebrity Style, sponsored post

Gok Wan launches his collection for Sainsbury’s TU

By Andrea Petrou on October 6th, 2011

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Sainsbury’s is delighted to unveil Gok Wan’s first womenswear collection – Gok for TU. The collection, which hits stores today (Thursday 6th October), reflects Gok’s philosophy of making women feel confident, stylish and positive about their bodies, whatever their budget, size or shape.

Gok for TU is a capsule collection that cleverly combines key basics with strong statement pieces – all designed with shape enhancing properties. Prices range from £20.00 to £45.00. The colour palette reflects the autumn season; rich red, teal and terracotta are mixed with statement black. Two signature prints – Cherry Blossom and Oriental Floral – decorate garments inside and out. Speaking at the preview, Gok Wan said: “I’m so unbelievably excited to reveal further details about my debut for Sainsbury’s.

With these clothes, I want women to flirt, flaunt and celebrate their curves. I’ve spent the last few months working through every detail and believe we’ve delivered attainable and affordable design like never before.”

Geraldine Higgins, Sainsbury’s Head of Womenswear Buying said: “Since announcing our partnership with Gok earlier this year we’ve been overwhelmed with positive reactions from our customers and colleagues. Everyone can now put Thursday 6th October in their diary to get Gok’d!” Gok for TU comprises 13 styles, totalling 28 garments, when including multiple colourways. The collection will be available in over 200 stores nationwide from Thursday 6th October 2011, priced from £20.00 to £45.00.

See the gallery below for some of the collection.

Read the rest of this entry »

Advertorial, Events, Fashion News, New Fashions

The Show: Redefinition – where fashion meets technology

By shinychris on September 22nd, 2011

Be propelled into the dark and eerie world of the gothic-influenced Dark Romance, reminisce about the beautiful screen sirens of 40s Hollywood in 40s Flair and embrace Kings Road 60s chic with Mod Squad.

This weekend sees The Show: Redefinition at the UK’s most visited shopping centre. A truly unique catwalk show taking place at Birmingham’s The Bullring as part of Style Birmingham Live, the event boasts real and holographic models on stage at the same time as showcasing eight AW11 trends. The Show: Redefinition uses Musion 3D technology to create the illusion of a volumetric model on a holographic backdrop, while real-life models emerge onto the catwalk, including Britain’s Next Top Model 2010 winner, Tiffany Pisani, and another very special guest.

The Show: Redefinition takes inspiration from the key trends for AW11 including gothic-influenced Dark Romance combined with elegant 40s flair inspired by Hollywood luxe and beautiful silhouettes. Many of the centre’s shops, including Reiss, French Connection, Forever 21, COS, River Island and Kurt Geiger will take part in The Show: Redefinition with make-up provided by The Body Shop and hair created by Regis at Debenhams in Bullring.

You can also discover a wealth of behind-the-scenes features by visiting, including a rundown on the key trends, blogs from the teams involved and news of other events taking place at Bullring during Style Birmingham Live. You can also WIN tickets, allowing you to take a seat and experience the show like a true VIP!

The Show: Redefinition Times

Friday 23rd September: 10.30am, 1pm, 3pm, 5.30pm

Saturday 24th September: 11am, 1pm, 3pm, 5pm

Sunday 25th September: 11.30am, 1pm, 3pm

Bullring Centre

The Show: Redefinition


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Dove launches the NEW Nourishing Oil Care range

By shinychris on September 21st, 2011

Sponsored post – In association with Dove

Dry, rough and frizzy hair is never a good look, especially come summer when you want it to look its best while you’re at the beach or around a pool.  Dove understands we all want to look our glamourous best when we step out, so has developed a must-have new hair care range to help us make friends with our unpredictable hair days.

Dove introduces the Nourishing Oil Care range

Ensuring it is always up to check with the latest salon trends, Dove is one of the first hair care brands to bring the powerful properties of almond and coconut oils to women everywhere.  Oils have been used by women for thousands of years to strengthen, nourish and regenerate both hair and skin, and the unique Nutri-Oils technology developed by Dove, means super smooth, dazzling locks can now be yours.  Even better, the Nutri-Oils are weightless and non-greasy; watch out P Middy!

Why is this range a summer must-have?:*

  1. The blend of almond oil and coconut oil penetrates hair to nourish and soften
  2. A very thin layer prevents moisture loss WITHOUT weighing hair down
  3. It replaces the essential nutrients (known as lipids) in hair
  4. High levels of Omega 9, a non-essential fatty acid known to rebuild damaged hair

The Nourishing Oil Shampoo and Conditioner instantly smooth up to 100% of roughness and help control frizzy hair (which we all know is not a good look!), thanks to the distinctive dual stripe formula, another haircare innovation developed by Dove.  The White Stripe conditions hair and seals cuticles to lock in nourishment and smooth frizz, while the Gold Stripe holds the Weightless Nutri-Oils to deeply nourish and replenish essential nutrients.  The ‘pièce de résistance’ has to be the Express Treatment Conditioner, which boasts three times the nourishing power of a regular conditioner.  It deeply penetrates the hair fibre and replaces lost lipids to leave hair strong and healthy, and you, the envy of the office.

Dove Hair ambassador and stylist to the stars, Christian Vermaak regularly advises his clients to use oils to repair dry, frizzy locks.  He says: “Old-style oil treatments left hair lank and greasy, but the new Weightless Nutri-Oils system from Dove leaves only a very fine surface film to lock in moisture without weighing it down meaning gorgeous A-list hair all the time.”

Christian’s top tips to get unruly hair back on side:

Don’t over-style: We all want red carpet-ready hair, but give locks a day off when you can and let hair dry naturally
Thick or frizz:
Thinning out thick hair can help to minimize frizz and remember to keep split ends at bay with a trim every six weeks
Treat your tresses:
When your hair needs a little extra TLC switch your normal conditioner for the Nourishing Oil Express Treatment Conditioner, which gives the deep nourishing power of an intensive treat
Summer loving:
We love summer but the sun and sea can dry out hair.  Why not rock a hat or scarf when sunbathing to keep your cool when it’s sizzling outside?

    The complete Dove Nourishing Oil Care range includes:

    Shampoo, 250ml, RRP £2.39
    Conditioner, 200ml, RRP £2.39
    Express Treatment Conditioner, 180ml, RRP £3.29

      Available from July 2011 at all major chemists and supermarkets. Check out or for more information.

      Advertorial, Beauty

      Dove launches new intensive repair mask and overnight crème

      By shinychris on September 16th, 2011

      Sponsored post – In association with Dove

      Dove understands how modern regimes of blow drying, brushing and straightening can put our hair within an inch of its life. The trouble is we all want to leave the house with tresses that wouldn’t look out of place on the red carpet. Dilemma? Not anymore…

      Dove introduces Intensive Repair Mask and Overnight Crème

      The two hot new additions to the Dove Hair range are this season’s must have to keep hair looking luscious and beautiful.

      Dove Intensive Repair Mask

      RRP £3.99 for 200ml

      If your unruly locks make you look more like Russell Brand, than Katy Perry then you need to treat your hair to some TLC.  Dove Intensive Repair Mask includes patented Fibre Actives™ technology and Micro Moisture Serum™ to pamper your hair and repair it from the inside out.

      Result: Lustrous, trouble-free locks! Your hair will be super strong and shiny and up to 10 times more resilient against future styling damage!*

      Dove Intensive Repair Overnight Crème

      RRP £4.99 for 120ml

      Ever wonder how celebs have hair to die for even at ridiculous o’clock in the morning? Dove Intensive Repair Overnight Crème, that’s how. Simply smooth 2-4 pumps onto damp hair, concentrating on troublesome ends. Then let it work its magic while you sleep. The crème deeply penetrates hair to actively replenish vital proteins to restore strength.

      Result: Wake up to softer, shinier, healthier hair with up to one month’s protein loss replenished in just one night.

      The new additions promise to nourish and revitalise and they even have the stylist seal of approval. Dove Hair ambassador and stylist to the stars, Christian Vermaak predicts pixie crops and poker-straight hair as summer’s hot trends, thanks to über stylish Emma Watson and Gwyneth Paltrow sporting these looks.

      Christian says: “Shorter styles need more frequent colouring, washing and styling, while longer, sleek styles rely on daily straightening. The new Dove Intensive Repair Mask and Crème lets you colour, straighten and style guilt-free knowing your hair is protected.”

      Sandra Ferreira, Dove Hair Brand Manager, says: “Whether you’re an A-Lister or real woman working 9-to-5 we all want gorgeous, glossy hair which is why a good hair care regime is so important. Offering a damage care solution whatever your hair type, the Intensive Repair range protects hair leaving it stronger, more manageable and visibly healthier.”

      The complete Dove Damage Therapy Intensive Repair range includes:

      • Shampoo, 250ml, RRP £2.39
      • Conditioner, 200ml, RRP £2.39
      • Express Treatment Conditioner, 180ml, RRP £3.29
      • Intensive Repair Mask, 200ml RRP £3.99
      • Overnight Crème, 120ml, RRP £4.99

      Available now at all major chemists and supermarkets. Check out or for more information.

      Click here to watch our videos, as our expert panel give Shiny Style readers insider tips and advice!

      Advertorial, Beauty, campaign, Celebrity gossip, Designer collaborations, Gallery

      Spotted: Lady Gaga being photographed by Annie Leibowitz

      By emilyborrett on September 13th, 2011

      Lady Gaga posing for Annie Leibowitz in NYC

      Picture 1 of 5

      A bit of a fashion happening yesterday on the streets of New York as two icons met for a fashion shoot: Annie Leibowitz photographing Mother Monster Lady Gaga herself.

      We haven’t seen the final results of the shoot yesterday but we do have these amazing paparazzi snaps taken at the high-fashion shoot which show Gaga standing regally on the streets of New York in haute couture, coyly hiding her body with a giant black feather hat and throwing her head back to show off her couture eye-candy headwear. We have to say, it does look really fun posing for Annie Leibowitz.

      You definitely know you’re a superstar when you’ve posed for Mama Leibowitz, who’s taken some of the most famous celebrity portraits in the world. A pregnant Demi Moore? Shot by Leibowitz. John Lennon curled serene naked around Yoko on the floor? Yep, shot by Leibowitz. Miley Cyrus posing coyly wearing nothing but a sheet? Yup, that was shot by Leibowitz.

      We can’t wait to see the final outcome of this photoshoot. We reckon this is going to be a celebrity portrait to remember.

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      First look: Rihanna’s new ad campaign for Armani. Pictures.

      By emilyborrett on September 13th, 2011

      Rihanna for Armani

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      We’re excited to reveal that our favourite Bajan princess Rihanna is moving further into the fashion world – and she’s now the face of Armani.

      The curvy beauty is set to become the face of Emporio Armani underwear and Armani jeans for Autumn/Winter 2011-12, and you can check out the steamy photos for the new campaign right here in the gallery above. How good does Ri-Ri look in these photos?

      What do you think of the singer’s new ambassadorship for the brand? Is it a yay or a nay? For us it’s a yay, yay, yay.

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