Archive for the ‘campaign’ Category

Beauty, campaign, Celebrity Style

Taylor Swift’s fragrance Wonderstruck was inspired by falling in love

By Andrea Petrou on July 18th, 2011

Taylor Swift’s fragrance Wonderstruck was inspired by falling in love.

The pop star has collaborated with Elizabeth Arden to create her first perfume and Taylor revealed the name came from her song ‘Enchanted’ about meeting a special someone.

She told WWD: “I share personal life experiences through my music, and my fragrance will allow me to share these experiences with my fans in a completely different and new way. Falling in love is a moment every girl daydreams about and Wonderstruck represents that magical feeling of promise and hope and intrigue. It was fascinating to learn that you can layer so many different scents to create a beautiful end result.”

The new scent -which will be rolled out worldwide over two years starting in September – features freesia, green tea, apple blossom, raspberry and dewberry and Taylor likened choosing the scent to planning an album launch.

She said: “Writing songs is a process unlike anything else, and I’ll never experience anything like it. However, coming up with ideas for this fragrance and the packaging and message of it reminded me of what it’s like to plan an album launch.

“You come up with a theme that represents all these tiny moving parts, a sum of all the planning and creating. Then it goes out into the world and becomes a part of people’s daily lives.”



campaign, Designers, Gallery

Rosie Huntington-Whiteley models for new Burberry fragrance – Burberry Body: We look back at her Burberry campaigns

By Andrea Petrou on July 14th, 2011

In that iconic trench coat

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Picture 1 of 7

Rosie Huntington-Whiteley for Burberry Body

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Beauty, campaign

Katy Perry claims her Purr fragrance is like the Goldilocks of perfume.

By Andrea Petrou on July 6th, 2011

Katy Perry claims her Purr fragrance is “like the Goldilocks of perfume.”

The ‘California Gurls’ hitmaker claims people can tell from their very first sniff that the “cute” scent is “just right” and matched perfectly to her wild, fun loving, loud and convivial nature.

She said: “It’s like the Goldilocks of perfume. It s not too much, it’s not too forgettable, it’s just right. It’s basically me in a bottle. I think a lot of people go up and they go, ‘That’s definitely Katy Perry. This is definitely Katy Perry’s perfume.’ ”

Katy is topping charts with her debut perfume, Purr, as well as with her songs, as the scent has been number one every week since it was launched in Canada.

Speaking on TV show Entertainment Tonight Canada she added: “It’s been out for nine weeks and it’s been number one for nine weeks.”

Katy also gave advice on the best way to apply the scent.

She said: “I usually spray and walk through. I never spray directly on

“I’ve heard that you’re not supposed to spray directly on the skin. Then it’s not so concentrated, because everybody knows sometimes when a woman walks into a room, she can smell like her grandmother.”

The ‘Firework’ singer also spent a long time researching the scent’s lavender cat-shaped bottle.

She added: “I would go into endless department stores all over the world and look at what was on the shelves.

“I remember some of the Galliano perfumes that were like snow globes. I was like, ‘Well, when the perfume is finished I just want to keep this on my mantle, because it’s such a fun little bottle.”



Beauty, campaign

Eva Mendes becomes face of Angel

By shinychris on June 24th, 2011

Eva Mendes - new face of Angel

The 37-year-old Hitch star is delighted to be fronting the new advertising campaigns for the 19-year-old perfume – which will be joined by an eau de toilette version in August – because she has always associated it with femininity.

She explained: “I grew up with Angel. I remember thinking, as a child, ‘That’s what a woman smells like.’ I’m the baby in my family by 10 years, and my sisters wore it. It comes full circle now that I’m the face of Angel.”

Eva was chosen to front the campaign because of her versatility. Joel Palix, president of Clarins Fragrance Group and director general of the Mugler company, explained: “Eva can be demure one minute and sensual the next.”

She also admitted she would consider releasing her own fragrance – but only if there was a good reason to do so.

She told WWD: “I’m Cuban, and it is a rite of passage to be doused in Les Violetas, a baby perfume, whether you like it or not.

“I tend to not jump into things right away, unless I have an emotional connection to it. People can really sense whether or not something is authentic. When you’re just slapping your name on something, it shows.”



campaign, Fashion News, Gossip

Here’s a title we never thought we’d write: Naomi Campbell plans a lawsuit against Cadbury’s chocolate

By emilyborrett on May 31st, 2011

Supermodel Naomi said that she found the new Cadbury's campaign "insulting and hurtful"

Everyone knows that Naomi Campbell is one supermodel who’s never shied away from a confrontation, but this has to be one of her most unusual fights yet: the Croydon beauty may be about to declare legal war on Cadbury’s, the chocolate manufacturers.

Naomi is said to be righteously angry and upset about a new poster campaign that was launched last week with the strapline: “Move over, Naomi, there’s a new diva in town.”

The supermodel spoke to the Daily Mail about her feelings on the campaign. ”I am shocked. It’s upsetting to be described as chocolate, not just for me but for all black women and black people…. I do not find any humour in this. It is insulting and hurtful.” Since making her feelings known to the media, it’s said that Naomi’s planning to fight the chocolate manufacturers in court.

The chocolate company seem pretty mortified and have already taken down the ad. In a statement made by the company a spokesperson said, “Cadbury takes its responsibility very seriously indeed and we would never produce any marketing activity we felt might cause offence to any section of society.”

Unfortunately, even a tadpole could work out the racist connotations of the ad, whether Cadbury’s had thought them through or not. I think I’m with Naomi on this one..



Beauty, campaign, Celebrity Style, News

Blackeyed Peas singer Fergie launches her second perfume – Outspoke Intense

By Andrea Petrou on April 11th, 2011

Fergie has launched her second fragrance, Outspoken Intense.

The Black Eyed Peas singer has created a follow-up to her first scent Outspoken with make-up brand Avon, and she explained she wanted to add a little more “edge” to the perfume this time around.

She told People: “I had so much fun developing and launching my first fragrance with Avon, so for my second fragrance, I really wanted something with a little more edge.

“Outspoken Intense is a provocative blend of sexy confidence and daring femininity that captures the thrill and excitement of being centre stage.

“You feel an electrifying rush – a feeling like no other.”

The perfume contains a blend of blackberry, starfruit and passion flowers.

Fergie has previously claimed fate led her to collaborate with Avon because her grandmother worked as a saleswoman for the door-to-door cosmetics brand.

She said: “They approached me, and what girl doesn’t want to have a fragrance? What was interesting to me was that my grandma was an Avon lady. My mom used to help her package all the Avon stuff and have these little parties, so for me it was just a sign. I also love all the work they do with breast cancer and cancer survivors.”



Ad campaigns, campaign, Celebrity Style, Gallery, News

ShinyStyle loves: H&M SS 2011 range modelled by Gisele Bundchen

By Andrea Petrou on March 11th, 2011

Cork platform sandals

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H&M

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campaign, Celebrity Style, charity, Gallery

Lara Stone steps up for Comic Relief

By Andrea Petrou on February 3rd, 2011

Lara Stone

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Comic Relief

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campaign, Designer Fashions, designer pick of the week, Designers, Fashion News, Gallery

Lanvin for H&M hits stores tomorrow. See all the pics here

By Andrea Petrou on November 22nd, 2010

Lanvin for H&M campaign shot

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Picture 1 of 8

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campaign

Lady Gaga’s “meat” photoshoot for Japanese Vogue gets PETA’s knickers in a twist

By Andrea Petrou on September 8th, 2010

By Emily Borrett.

PETA’s all in an indignant tizz again, and this time it’s Lady Gaga wot done it.

The singer/performance artist/nutcase was photographed for Japanese Hommes Vogue in a bikini. Which itself sounds alright, except for the eensy detail that she was photographed in a MEAT bikini. She’s going more above and beyond in her duty to be even more mental than Michael Jackson.

But is it art? PETA doesn’t seem to think so. Relations between the singer and the animal rights group seem to have soured – where at one point bosses were begging Gaga to be a spokesperson for their “I’d Rather Go Naked than Wear Fur” campaign , they now seem to feel a bit let down.

President of PETA, Ingrid Newkirk, said on the matter:

“No matter how beautifully it is presented, flesh from a tortured animal is flesh from a tortured animal .. Meat represents bloody violence and suffering, so if that’s the look they were going for, they achieved it.” Ouch.

Looks like Gaga’s got some serious kissing up to PETA to do if she wants to get back in their good books. What do you think of the ad campaign? Is it artistic or in bad taste? Comment below to let us know your thoughts.



campaign, denim, Department Stores, Features

ShinyStyle campaign: We need your help to get retailers to sort out their sizes

By Andrea Petrou on February 3rd, 2010

Denim.jpg

My fun jeans Inbetweener and research articles have taken a serious turn.

After they were published I received many emails from you telling me about all the trouble you’ve been having finding that perfect size.

I didn’t realise this was that much of a problem and affected people so badly, so I called up Asda, who already stock inbetween sizes to see if there was really a demand for these measurements.

Joanne Newbold, a representative for the supermarket told me: “This range is popular. We trailed it just under a year ago and the popularity has led us to expand the range to include different styles and colours.”

This confirmation, plus your comments, has lead us to start a campaign. We want to badger retailers to either stock sizes with an industry wide universal measurement system or to follow Asda’s lead and introduce inbetween sizes.

However, to really make it work we need your help. So we’ve started the campaign off with a small survey, which we can take to retailers to show them that we mean business.

Click on the link below to fill in the questionaire and please spread the word.





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