My fun jeans Inbetweener and research articles have taken a serious turn.

After they were published I received many emails from you telling me about all the trouble you’ve been having finding that perfect size.

I didn’t realise this was that much of a problem and affected people so badly, so I called up Asda, who already stock inbetween sizes to see if there was really a demand for these measurements.

Joanne Newbold, a representative for the supermarket told me: “This range is popular. We trailed it just under a year ago and the popularity has led us to expand the range to include different styles and colours.”

This confirmation, plus your comments, has lead us to start a campaign. We want to badger retailers to either stock sizes with an industry wide universal measurement system or to follow Asda’s lead and introduce inbetween sizes.

However, to really make it work we need your help. So we’ve started the campaign off with a small survey, which we can take to retailers to show them that we mean business.

Click on the link below to fill in the questionaire and please spread the word.

Diesel has announced that it will be launching its range of candy coloured denim this week and we know that when a designer brand does this the highstreet will quickly follow suit.

Diesel’s range already has Katy Perry and Kristen Stewart as fans and we can’t wait to get our hands on a pair.

We just wish the spring would hurry up and get here.

After the success of her VB fashion line we’re expecting the jeans, released next spring, to be a big hit with celebrities – we’re placing bets on Blake Lively being pictured in them first.

Source: Elle UK

So I’m thrilled that trusty high street store New Look has just launched a range of new jeans.

The Yes Yes denim range is pulling tightly on my purse strings bringing with it a range of shapes, fits and washes to suit every taste, including boot cut, skinny, low rise hipster, straight leg or flare. Every style will also come in sizes 8-26 as well as Tall and Maternity.

And there willl be no excuse for not buying a pair, or two, or maybe three, with prices ranging from £10 – £20.

Calvin Klein is in hot water yet again after a provocative billboard for its womenswear and menswear jeans line was unveiled in New York this week. The racy ad which depicts a young female semi-naked model lying across one man and kissing another has caused uproar amongst appalled Manhattanites. However CK designers are at a loss to see the problem.

“It’s my favorite campaign ever!” said CK menswear designer, Italo Zucchelli. “I hope they’re going to be, ‘Ooooh, what is that?’ And then they buy our jeans. In the best tradition of Calvin Klein.”

As we reported in January, the Steven Meisel-shot commercial has already been banned from late night cable TV. So, I wonder how long the billboard equivalent will last?

The label’s womenswear designer, Francisco Costa, also loves it: “Please! It’s so, like, old news. Don’t you think we should be a little ashamed for even having to discuss? But there was no intention of making that controversial. Just make beautiful ads. And I think, you know, we’re such a forward society, but we tend to be a little prudish sometimes. It’s New York City! It’s the 21st century! Honey, we have to move on! We have to move on.”

Sadly for him, not everyone agrees. “It’s borderline pornographic,” says Lisa Marchese, a marketing specialist. “And to portray them in a threesome – it’s just taking it too far.”

Calvin Klein has a long history of pushing the envelope with their advertising. Just last year they came under fire again for their steamy commercial to promote fragrance, ‘Secret Obsession’ starring Eva Mendes, which was also banned from TV.

Maybe by Francisco’s account I’m a prude but this ad does little to inspire me to buy a pair of CK jeans. The sexualisation of such a young woman is also a real cause for concern.

[via NY Mag]

I wrote about these amaaaaazing jeans on Catwalk Queen after spying them on the Jak & Jil blog. As I mentioned over there, they had me crossing out all my To-Do diary entries for this weekend and instead slapping in one big new one: DIY. (Sorry friends-who-I-am-cancelling-on – we’ll have to catch up another time!)

This should be a fairly easy one if you’ve got the gear already… Simply rip up a pair of your old jeans (whether you want to bleach them out first, is your prerogative) or find a pair you like (the ones pictured above are $90 from Topshop) and then get busy with your stud gun. You can find said stud gun and studs at your local craft store or haberdashery (you may wish to go with gold rather than silver, spray paint them black or pick a smaller size than the ones pictured) or, of course, perusing eBay for some good crafty deals is usually the best option. Let us know how it goes!

[Image: Jak & Jil]

The affects of Givenchy’s fall 08 chain dresses are still being felt, so you can find something like this Forever 21 chain trim tunic, $19.80, everywhere. It’s perfect for pairing with Goldsign’s super-stretchy Misfit slim leg jeans, $218. Thanks to 35% four-way stretch, the denim is likened to the feel of leggings. And what to wear with your dark wash skinny jeans but a tough-chic bootie. We chose Steve Madden’s Slasssh bootie, $199.95, even though we’re generally opposed to open-toed boots in winter. But, what better way to show off the new Chanel nail colors we’re all coveting? Top it all off with this Jimmy Choo Eva leather clutch, $1,170 to remind everyone you’ve got class.

It’s beginning to be par for the course – Calvin Klein creates a commercial, it’s too hot for TV and is banned and gets more attention and buzz than it ever would have on the airwaves.

This time the commercial, above, and admittedly a little NSFW, was even banned from late night cable. But it looks like a toned down version will make it to your TV.

This is the first television commercial for Calvin Klein Jeans since Brooke Shield’s iconic turn as the CK Jeans girl in the ’80s.

The grainy video was shot by Steven Meisel and stars Anna Selezneva, Anna Jagodzinska and Natasha Poly in what can only really be described as a group sex scene. Their Calvins are purely incidental to their bared breasts.

We’re not sure if this is the best way to sell jeans, but it certainly keeps the brand in the public eye with a sexy, cutting-edge image.

[Source]

Jessica Alba is looking as good as ever post baby, as most celebs do!

She’s seen here in Divine Rights of Denim Envy High Waist jeans, $80. The pants boast tummy tucking and butt-lifting abilities, not that Alba needs them, but we might!

They’re made of cashmere denim, which sounds like something we need.

Divine Rights of Denim can be found at Nordstrom’s, Dillard’s, Macy’s, Buckle, M. Fredric, Ambiance and Von Maur. Happy shopping.

The reality star has reportedly landed her first endorsement deal, by signing a contract with fashion label Divine Rights of Denim, to not only co-design a collection, but to also be the face of it.

“She has that flavor to her,” said Divine’s director of sales, Angel Shoshan. “She can wear a wife beater and jeans, and she just looks comfortable and hot.”

If true, then she joins The Hills‘s Lauren, Heidi and Whitney in unveiling her own clothing range.

I guess wearing her favourite pair of DRoD jeans (‘Lust’ style, retails US$58) finally paid off for her.