Rachel Bilson answers tween dreams by launching clothing line with DKNY

Rachel Bilson has one of the most sought-after and oft-copied personal styles in young Hollywood, not to mention one of the least tacky and most age-appropriate. So we’re thrilled that the former O.C. babe has teamed up with someone else familiar to the teen market – DKNY Jeans.

Bilson and DKNY Jeans are set to collaborate on a junior sportswear line called Edie Rose. (Just like Kohls and Avril Lavigne, Bilson’s won’t be on the label … interesting. More on that over at Catwalk Queen.)

But don’t worry, Bilson won’t be completely invisible, she will star in the advertising to debut this fall.

“I am just amazed at how the team at DKNY Jeans were able to listen to my ideas and come out with exactly what I was talking about. They literally brought my ideas to life,” Bilson told WWD. “I also want to show people that you don’t have to pay a million dollars for clothes that look good. You don’t have to spend a lot to get a great look.”

The Edie Rose for DKNY Jeans label will consist of a 15-piece collection featuring button-down tops, sweaters, jackets, T-shirts, dresses and two jeans styles – a straight leg and a skinny leg.

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