By Andrea Petrou on November 29th, 2011
H&M are teaming up with Marni for a new collection.
The high street retailer are joining forces with the Italian fashion house for their latest designer collaboration, with the label’s Founder and Creative Director Consuelo Castiglioni creating affordable men and womenswear for the company’s spring collection.
Speaking about the collection, Consuelo said: “I wanted to create a true Marni wardrobe by revisiting all our favourite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements”.
The collection will go on sale on March 8 in 260 stores worldwide and online and H&M are thrilled with the products.
Margareta van den Bosch, Creative Advisor for H&M said: “We all love the collection here at H&M and we believe that our customers will do the same. Marni has such a modern touch with everything they do, mixing prints and accessories in a playful but chic way. It’s fantastic to see how Consuelo Castiglioni coordinates her designs, matching new combinations of print and colour, with such incredible craftsmanship behind every piece. The collection will arrive in stores at just the perfect time, as a lovely statement for spring.”
The Marni collection is the latest designer collaboration for H&M, having previously teamed up with Karl Lagerfeld, Stella McCartney, Comme des Garcons, Jimmy Choo, Lanvin, and most recently Versace.