Archive for the ‘Ethical Fashions’ Category

Ethical Fashions

Eco Fashion: Rapanui celebrates Edinburgh Zoo pandas with Bamboo T-shirts

By shinychris on December 7th, 2011

With the arrival of giant pandas Tian Tian (Sweetie) and Yang Guang (Sunshine), eco fashion brand Rapanui has teamed up with Edinburgh Zoo to make eco-friendly, organic bamboo t-shirts for the two newcomers.

rapanui-tee-1.jpgThe zoo is conscious to raise awareness about conservation and have recruited Rapanui – winners of the RSPCA Good Business Awards – to make bamboo t-shirts that are going to be sold alongside the visitor’s attraction to raise money and contribute to their upkeep.

Considering pandas are quite costly to keep, it is understandable that the Zoo wants to find other ways to raise money for the tubby two.

Bamboo is hailed as a fabric of the future with Mart Drake-Knight, co-founder of Rapanui and designer explaining: “Bamboo is an amazing fabric, it is as soft as silk but half the price, it grows fast without water, pesticides or fertilisers. Bamboo has a lot of potential as a sustainable textile, not to mention the softness and kind-to-skin properties that make them feel great.”

Love the eco-cool panda shirts!

Available now from Rapanui for both women and men for £24.95.

Via Hippyshopper.com

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Designers, Ethical Fashions

Leona Lewis joined by William Tempest in her search for the next big ethical designer

By Andrea Petrou on November 8th, 2011

Leona Lewis has been joined by William Tempest in her search for the next big ethical designer.

The Bleeding Love hitmaker – who has teamed up with Talenthouse to launch a competition for young fashionistas to submit ideas for a new environmentally-friendly stage outfit for her to wear – will now be accompanied on her mission to find a rival to Stella McCartney by both British designer William and UK Glamour editor Jo Elvin.

Leona said: “I’m extremely thrilled to be joined by Jo and William. They are two people who are leaders in the field of fashion and that I’ve had the privilege of working with before.

“They take this competition to a whole new level.”

With William having dressed the likes of Victoria Beckham, Kate Moss and Emma Watson throughout his career as a designer and Jo having overseen thousands of fashion shoots during her time at the helm of Glamour magazine, the pair will help Leona pick out a future designer of tomorrow.

The winning design will be brought to life by a team of professionals and Leona will wear the outfit during an upcoming performance later in the year.

She also choose two runners up who will have their designs featured across her website and social media sites and receive $350 each.

Entries must be submitted by November 17th, and the winner will be announced on December 1st.



Designer Fashions, Designers, Ethical Fashions

Stella McCartney to launch eco friendly sunglasses next year

By Andrea Petrou on October 17th, 2011

Stella McCartney will launch a line of eco-friendly sunglasses next year.

The British designer and environmentalist – who is a vegetarian and refuses to use leather or fur in her creations – revealed the new collection will be made of more than 50 per cent natural and renewable materials.

She told WWD: “The greatest challenge was the amount of time that was spent on research and testing to get the best quality product possible with the highest performance in terms of resistance, while still maintaining the style and finish we always try to achieve.”

This is not Stella’s first sunglasses collection, she released a line in 2009 in collaboration with Luxottica and says it’s important to have fun with them.

She explained: “Women have two sets: a classic pair they’ll have forever, and a more playful pair. We’ve added that fun element to the line. ‘My mum had this mad pair with Christmas trees on them that I loved when I was little. Sunglasses are one of the only accessories that can really have a sense of humour. But you walk a fine line between looking like a complete idiot and getting it just right.”



Celebrity Style, Ethical Fashions

Kelly Brook unveils PETA campaign on eve of London Fashion Week. Pictures

By shinychris on September 16th, 2011

Kelly Brook unveils PETA campaign

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Kelly Brook unveils her new PETA campaign targeting exotic-skins trade in Covent Garden, London, on the eve of London Fashion Week.

Kelly Brook unveils her campaign for PETA targeting the exotic skins trade on the eve of London Fashion Week in Covent Garden, London.

The 31 year old model was shot with a snakeskin painted onto her body by singer Bryan Adams for the animal rights group in order to highlight the cruelty suffered by reptiles that are killed for their skin.

Brook says: “It makes my skin crawl to think about the violent ways snakes, lizards, alligators and other exotic creatures are raised and killed for boots, bags and belts.”

Via Hippyshopper



campaign, Designer Fashions, Ethical Fashions, Features, Gallery, New York Fashion Week - Runway

Edun Autumn/Winter 2011 Women’s Collection

By Elisabeth on August 17th, 2011

Summer seems to be over judging by the measly 14 degrees as I left the flat this morning. But that means autumn is just around the corner, and with it an abundance of big jackets and chunky, comforting knitwear.

If you’re after expanding your winter wardrobe but want to do it with a green heart and choose eco friendly fashion, Edun is the brand for you.  The brand of Ali Hewson and Bono, offers an array of stylish yet sustainable fashion perfect for wintery fun.

Edun’s Autumn/Winter 2011 collection focuses on fashionable, utilitarian outerwear, particularly jackets and coats that combine leather and wool. The catwalk also showed textured knitwear made in Africa by nuns (!): dresses, cardigans, pullovers and skirts in variations of the classic Fair Isle pattern.

In contrast to the more heavy winter wear were girly draped dresses and blouses in intense patterns and vivid colours.

Check out Edun’s Autumn/Winter menswear collection here.

Edun Autumn/Winter 2011

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Photo courtesy of Edun



charity, Ethical Fashions, Fashion News, Gallery

Top five ways to get the best ethical look this summer

By Andrea Petrou on June 16th, 2011

CiCi organic pleat summer dress

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Smarten up that summer eco wardrobe with this frock from Asos

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Celebrity Style, Ethical Fashions, Fashion News, Gallery

ShinyStyle Loves: People Tree SS2011 range

By Andrea Petrou on May 16th, 2011

Cropped jacket in navy pinstripe £85

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Celebrity Style, Ethical Fashions, Gossip, News

Emma Watson has an “adventurous” side to her style

By Andrea Petrou on March 14th, 2011

Emma Watson has an “adventurous” side to her style.

The ‘Harry Potter’ actress has teamed up with designer Alberta Ferretti for new eco-clothing line All Pure Threads and believes the collection reflects her own personal style.

She said: “My style’s definitely evolved. I usually go for classic, simple things, but then I have this adventurous side.

“I’m always thinking and experimenting, and I make conscious decisions to try and support new talent and ethical fashion.”

Emma loves designing her own collection because she enjoys being in control, and also sees it as another outlet for her creativity.

She told Britain’s InStyle magazine: “I love having control. My job as an actress is to bring to life another person’s vision, but with clothes, I can express my own creativity.

“And I wanted to be able to buy fashion knowing it’s not harming the person who made it or the environment.

“I’ve always been involved in art and I love fashion – it’s just something I really enjoy.”



charity, Designer collaborations, Ethical Fashions, News

Fashion Crush: Speedo’s collaboration with From Somewhere

By Andrea Petrou on March 3rd, 2011

Last September we told you about a fashion collaboration between Speedo and sustainable fashion label, From Somewhere.

The pair joined up to create a collection of dresses made using surplus stocks of the revolutionary Speedo LZR Racer suit. Now they’ve got together once again for a new range combining retro 50s styling with a playful modern twist.

Taking practical swimwear and mixing it with high-end fashion trends, the aim is to create a look that’s designed to be equally at home on the beach or at a party.

Two collections will be available from Selfridges from 21st March and another two will be sold through yoox.com‘s YOOXYGEN’s brand. And not only is is great for those who love their ethical fashion, but a percentage of the proceeds will be donated to Green Cross International, YOOXYGEN’s partner.

We particularly love the Gussy dress, which is made out a selection of gussets from unsold swimwear. See gallery below.

Barbie dress exclusive to yoox-com

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designer pick of the week, Ethical Fashions, Features, Gallery

ShinyStyle loves: eco-fashion from Danish label Noir

By Elisabeth on February 9th, 2011

Scandinavian fashion – and style – is wildly popular outside the boarders of the northern region, with its clean, minimalistic and understated stylish designs.

Danish label Noir epitomises the Scandi style and we are excited about their Spring/Summer 2011 collection. Using a mix of tailored leather juxtaposed against feminine cuts, silk and lace, Noir creates eco-friendly apparel that aims to turn corporate social responsibility “sexy.”

Noir Spring/Summer 2011

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Image: Noir.dk



Ethical Fashions

Trend alert: Eco chic

By Andrea Petrou on January 5th, 2011

Daisy Chain Organic dress

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Go girly and ethical with this dress from People Tree

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Designers, Ethical Fashions, Fashion News

William Tempest shows off his SS2011 range at Brush for Fashion

By Andrea Petrou on November 18th, 2010

Brush with Fashion

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At the London College of Fashion. WENN.com

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Ethical Fashions, First Looks, Gallery

Saumarez lingerie: ethical fashion just got sexy

By Andrea Petrou on October 8th, 2010

By Emily Borrett.

Cache Coeur Bra in Blush Pink

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Eco-friendly fashion hasn’t got such a good rep in the past – often when we think of organic and world-friendly textiles, we think of a smelly old lady wearing a burlap sack. Or at least I have in the past – but now with Fair-trade designers like People Tree showing us that it’s easy to be kind to the earth and be fashionable at the same time, that’s beginning to change. Still though, “ethical” and “luxurious” are not two words that are normally put in the same sentence to describe fashion – and that’s where lingerie company Saumarez comes in to shake up our preconceptions.

It’s sexy underwear with a difference – beautiful, vintage-inspired lingerie and accessories that could have come straight out of a saucy French photoshoot from the 1930s,  but made out of ethically-sourced and recycled fabrics. The site’s slogan is: “Who says being good can’t be fun?” Who indeed. A lot of vintage lace and recycled silks are used, so not only are you helping sustain the ethical fashion industry, but you’re wearing the real deal. Get ready to feel like Miss Von Teese in an array of slippery silk bras, adorable pants with ribbon ties and the coolest nipple tassels ever.

Check the gallery above for our favourites from the site, and get ready to banish that smelly burlap-sack lady from your head for good..



Ethical Fashions, First Looks, London fashion week

LFW highlights: ShinyStyle loves Speedo’s collaboration with From Somewhere

By Andrea Petrou on September 20th, 2010

Speedo and sustainable fashion label, From Somewhere, used LFW to give a new ethical twist on some old swimwear.

The ‘From Somewhere with Speedo’ collaboration forms part of a series of creative art and design projects commissioned by Speedo. The collection has been created from unsold stock and surplus pieces of the revolutionary Speedo LZR Racer suit. The limited edition capsule collection that is still in development, comprises a statement dress constructed purely of Speedo LZR Racer suits that will be auctioned for charity.

Following the decision of FINA (Federation Internationale de Natation), swimming’s governing body, to change the rules regarding swimsuit design and prohibit the use of full-body suits from January 2010, Speedo was  left with a surplus of the record breaking LZR Racer suit. Instead of wasting the fabric, the swimwear company teamed up with From Somewhere to create a fashion range with the unsold and surplus Speedo and Speedo LZR Racer stock.

The designs form part of a wider project to explore new ways of utilising excess stock and a more responsible solution than sending the obsolete product to landfill.

David Robinson, President of Speedo International, said: ’The Speedo LZR Racer suit has been a design icon in the sport of swimming since its launch in 2008. During its time in the pool, swimmers wearing it have broken 91 world records and achieved outstanding results.  The Speedo collaboration with From Somewhere now allows the LZR Racer to be a design icon outside of the pool. 

‘As a company which places great importance in sustainability, we are thrilled to announce the collaboration with From Somewhere. Innovative projects such as this are the perfect way to responsibly dispose of the surplus stocks of the suit while extending the legacy of the Speedo LZR Racer beyond the pool and onto the catwalk. I look forward to seeing the rest of the range early next year.’

The full collection will be available next year when the dresses will be auctioned off for charity.

For more swim-related stories go to Goggleblog



Ethical Fashions

Shinystyle loves: Annie Greenabelle ethical fashion

By Andrea Petrou on September 15th, 2010

Ethical fashion is a topic we’ve been ranting about for a while now, and over the years this industry has grown from itchy, scratchy hemp trousers and tops to gorgeous ranges.

There’s ethical underwear, jewellery and H&M has also introduced an organic range to its line. Even celebrities, including Emma Watson who designed a range for People Tree, are getting in on the act.

And now there’s a new ethical fashion kid in town. Hot from successful concessions in ASOS and Topshop,  Annie greeenabelle, has set up an online store offering a range of cute items from shorts to dresses made from  organic and Fairtrade Certified Cotton.

And ladies who like to have a one off will be pleased to here that because the collections are not mass produced there isn’t  many of each item around. On the downside you’ll have to get in there quick to get your hands on one of the fab items.

View the small gallery below for some of the collection.

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