Nvohk embraces a new, consumer-driven business model for fashion designers

The plight of the fashion designer who wants to create and sell their clothes to the masses, but lacks the funding to do so has really come into the spotlight lately. The increased interest in independent and up-and-coming designers combined with industry-illuminating media like Project Ruwnay has shown average consumers the process a designer has to go through to get their clothes in stores.

Well, Nvohk is turning that process on its head. Calling itself the first “community managed, eco-friendly, surf-inspired clothing company,” the brand calls upon regular people to chip in $50 a year to fund the clothing line and participate in business decisions. In return, community members receive reward points based on profits redeemable for Nvohk clothing, and a 25% discount on the clothing.

It might sound a little cooky, but 1,900 people have signed up since December.

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