Here’s what happened when Shiny Style were asked to help style competition winner Alec for a celebratory dinner in store at M&S…
Alec told us he wasn’t exactly a fashion fan, but as soon as we clocked his height and posture, we knew he’d be a dream to dress. We were tempted to steer him towards a very formal suit that he could wear to weddings and smart parties, but he told us he was actually looking for something a bit more casual and versatile, that he could wear with jeans on a night out.
We knew the range for him was M&S Limited Collection, which specialises in modern, slim fit cuts which look great on younger guys. Limited Edition pieces tend to start at a a fairly reasonable price point, so we had a bit more styling budget to play with – we even managed to find shoes for Alec.
It didn’t take long at all to find Alec’s dream suit – a dark grey two button number that set off his broad shoulders a treat. After trying a classic white shirt/red tie combo, we talked him into a very light lilac shirt – because purple is for guys too…
The piece de resistance came in the form of a bright purple floral embroidered pocket square and matching tie. The pocket square gave the traditional pieces a modern feel, bringing the look right up to date while referencing a vintage, gentlemanly look.
The day was so much fun that we’re tempted to spend our weekends hanging about the M&S menswear department and seeing if there’s anyone there we can help out. Obviously, we would have been completely helpless if it wasn’t for the brilliant members of staff, who knew everything there is to know about fit and style.
Meeting Alec was a true joy – he should feel very proud of his achievements. We hope he had as much fun as we did, and that his partner enjoys the results during his special dinner.
Follow Alec @prozacprince