Archive for the ‘Opinion’ Category

Features, Opinion, Trend Alert

Dressing to the max: the long and short of the maxi dress trend

By laurenbravo on July 4th, 2010

wenn2806326.jpgFor about the last five years or so, I have considered any skirt or dress that reaches as far as my knees to be deeply unflattering. Or at least, deeply unflattering on me. On other people they might be elegant, chic, sexy even. But on me, I instantly look like someone dressed as a mum for a school play.

Being top-heavy, my legs are my slimmest part and therefore the bit I want to get out at every opportunity. It deflects from my bulkier bits up top, like wearing a subtle sign that says, “Just so you know, I’m not built like a tank the whole way down.”

So I’ve spent a draughty five years pushing the boundaries of hemline decency. Every dress has been shortened, then shortened even more the next year. My tights have got more and more opaque to compensate, my heels lower and tops more voluminous to balance out the harlot potential. It has been a long work in progress, but finally I’ve found a look that works for me. Hurrah.

The snag, of course, is that saying you’ve “found a look that works for you” is waving a red flag to the fashion bull. It’s like when someone on Eastenders says, “this is going to be the best Christmas we’ve ever had.” As soon as the words leave your lips, a flashing alarm goes off somewhere thousands of miles away, in a big control room, where I like to picture Anna Wintour, Karl Lagerfeld and Alexa Chung all sitting round in massive leather chairs. “Lauren Bravo’s found a look that works for her!” They cry. “Quick, make fashion do the opposite!” And so, summer 2010 became the summer of the maxi dress.

Maxis have been creeping up (or down) on us for years, but up to now I’ve been able to ignore it, dismiss it as a micro trend that will never catch on because Brit girls like to flash the flesh too much. But not so, it seems. Everywhere you look this season, women are flapping about in acres of fabric. And, more distressing, most of them look good. They’re elegant, chic, sexy even.

There is a crucial ‘most’ in the above sentence, though, and that is the deceptive secret of the maxi – it DOESN’T WORK ON EVERYONE. For starters, they cover up a significant portion of our bodies, leaving us only with arms and décolletage on show. Which is great if arms and décolletage happen to be your best bits, but how many of us claim that? And how many of us, alternatively, spend entire August afternoons sweating it out in inappropriate jackets so that nobody sees our bingo wings?

Then there’s the maxi’s lack of shape. This can be a blessing – skimming over your hips and thighs, providing ample coverage for a belly full of fried calamari – or a curse – making you look like someone of indeterminate gender hiding in a shower curtain.

And then there’s the lack of accommodation for, um, ample chests. The vast majority of maxis come in two styles – ruched bandeau or triangle halterneck. Neither are friends to any bosom bigger than a C-cup, with the former looking a bit like two puppies in a sack, and the latter presenting the age old dilemma of cavernous cleavage vs wearing a prudish camisole underneath. And I do not approve of clothes than necessitate extra things worn underneath just to protect your modesty.

But don’t flee back to your underwriting quite yet, busty ladies! There is hope out there. Maxis like this one from Julien Macdonald or this New Look number give the well-endowed goddess and little more dignity. Urban Outfitters and Oasis even have a few with that all-too-rare feature in women’s dresses, SLEEVES.

There’s the length issue to contend with. Maxi propaganda states that long, wafty dresses can only be worn by long, wafty people; one of those hideously unfair fashion diatribes like ‘only skinny people can wear skinny belts’ (you notice there are no trends named ‘stout and dumpy’). But it’s a rule made for breaking. The secret to pulling off maxi as a shorter lady is picking your shape wisely and being nifty with a needle and thread if need be. Make sure it covers your ankles, but isn’t sweeping the floor, and fits properly up top so you don’t look swamped. Try to find something relatively slim-fit so that you’re not wallowing around in a paisley marquee, and if all else fails, crank up the heels.

But body issues aside, the real key to maxxing it up is deciding on your style. Are you a Grecian goddess (draping, chiffon, upswept hair), a prairie girl (broderie anglais, denim waistcoat, belt), or an urban hippie (straight jersey t-shirt maxi, minimalist sandals, iPhone)? Or will you, like me, be keeping a firm grip on your minis until Anna, Karl and Alexa come round to prise them out of your hands?



Features, Opinion, Swimwear

Why swimwear shopping isn’t always smooth sailing

By laurenbravo on June 24th, 2010

ursulaandress.jpgAnother year, another swimsuit, another failure in the name of lycra. I don’t know why it is that with swimming costumes, as with jeans, haircuts and chocolate brownies, we spend our lives in pursuit of The One. We begin each summer daring to believe that this will be the year we’ll find the perfect swimsuit. It will glow from the rail when we walk by, with Handel’s Messiah playing discreetly in the background. It will suck us in where we want to be sucked in, cup us where we want to be cupped, make our skin look radiant and our hair more shiny, and never go see-through or baggy around the bum or fall off on a flume in front of an adolescent school group.

But instead of The One, we get an endless parade of The Wrongs. It seems fair to reason that the less fabric there is in a garment, the more things can potentially be dreadful about it. Nun’s habits are a much of a muchness; they always do their job very well. Bikinis, meanwhile, and underwear, cocktail dresses, hats – all the tiny things in our wardrobes – are fraught with potential faux-pas.

It’s also baffling that after everything scientists have achieved in the last hundred years, the field of swimwear hasn’t developed much beyond a stretchy hanky tied over our rude bits, and a million wafty ways of covering up the whole disaster. There are kaftans, sarongs, towelling playsuits galore, but nobody has stopped to say ‘hmm, why not just make what’s underneath it a tad more flattering instead?’ It still surprises me that they haven’t yet tried to make a swimsuit out of boned corseting. Or given one sleeves. I don’t let my upper arms out under normal circumstances, why should it suddenly be different because I’m immersed in water with half my hair stuck to my face?

As someone who hasn’t worn a bikini since John Major was in Downing Street, I can only appreciate them as an observer. And my main observation is this: triangle bikinis scare me, because I am convinced that they will slip off the wearer at any moment. Sturdier, underwired bikinis are better, but bring with them all the same difficulties as an actual bra in the pinching, squeezing, bulging and bagging arena.

Of course there are also tankinis, the eternal saviour of every body-conscious woman. In theory they’re the perfect solution – they offer the coverage of a swimming costume, but are far easier to go to the loo in and can be rolled up for tanning opportunities. In practise, however, a good tankini is hard to come by. With far fewer prints and shapes to choose from, more often than not they just scream, “I’m wearing this to cover my paella belly!” while the bikinis slink on by.

FLORA_1898:1-PRINT 1.jpgThen we have the one-piece. so enigmatic a garment that it pretty much warrants its own thesis. For the past few years it has been rapidly shrinking, a new piece of fabric cut away every season until we have been left with something a cyclist might wear to stop people hitting them. Much as I’m in favour of lycra-based experimentation, designers need to learn: we are not stupid. Putting a tiny strip of fabric down the middle of a bikini does not make us believe it is a proper swimsuit.

But enough of the ranting; now onto the good news. There’s a new wave of swimwear arriving this season, with more emphasis on shape and less on skin. We’re completely in love with Red or Dead’s new line Rescue Me!, which is full of beautifully cut one-pieces and demure, well-structured bikinis in the brand’s trademark fun prints. With their adorable, British seaside vibe, these are cossies that hark back to a time before gold lamé and hipbones took over everything. Particular stars are the low-legged Vintage one-piece with sweet nautical buttons, £62, and this Flora number with attached skirt (right), £67 – perfect for balancing chunky thighs or just a spot of poolside twirling.

FrostFrench bikini.jpgFrostFrench has also hit the mark with its Floozie range at Debenhams. Despite a disconcerting volume of strapless bikini tops (welcome to sag city), they’ve also done a pleasingly retro swimsuit with chevron panels, and this gorgeous halterneck bikini (left), which can be paired with tie-side briefs or boy-cut shorts.

For reference points, look beyond the Lowes, Lottes and Geldofs of this world and focus on some true swimwear icons. Esther Williams in Ziegfeld Follies. Marilyn Monroe in Some Like it Hot. Ursula Andress as Honey Ryder in the belted white bikini. Bo Derek, running along that beach (braids optional). Think swimwear that hugs your figure, not hangs off it. Swimwear that makes you feel powerful, not vulnerable. Swimwear so good that you consider wearing it with a skirt and heels to the pub. If you find all of that, girls, you may have found The One.

If not – hey, there’s always next year.



Opinion

We get the low down on celeb fashion and AW2010 trends from Rachel Zoe

By Andrea Petrou on May 7th, 2010

Rachel and shoes.jpg

Rachel Zoe is best known as stylist to the stars and has successfully dressed a range of A-listers including Nicole Ritchie.

So we were hardly surprised when she hit television screens offering advice and an insight into her busy styling life. And it seems you were as interested as we were as Rachel, who has had her fair share of contraversy, as the Rachel Zoe Project comes back for another series, which will be broadcast on Really from 10th-19th May at 8pm (Sky 248, Virgin TV 267).

To celebrate this, we decided to get a little of a low down from Ms Zoe about hot trends and celebrity style.

What’s been your favourite outfit you’ve chosen for a celebrity recently?
I have a handful, it’s really difficult to chose one. I would have to say Anne Hathaway at the Venice Film Festival in 2008, and I would say Annie at the Oscars in 2009.

In Venice she wore an Atelier Versace – it was like a pale, mint-green chiffon. It was heaven. She looked like an old Hollywood movie star. Amazing. At the Oscars it was Armani. Then there was Cameron Diaz at the Golden Globes last year, wearing Chanel couture. But I shouldn’t be telling you all this, because I don’t want to spoil it! I have a lot of favourites, but it’s also what comes together with the actress – with the jewellery, the make-up, the hair. A look can be completely destroyed by the wrong hair and make-up.

What are the must-have items for spring/summer and autumn/winter 2010/2011?

I think for spring/summer it’s a lot about amazing shoes this season. There are a lot of Lucite platforms, incredible wedges and things like that around at the moment. All the designers did them, which was so much fun. Even open-toed ankle boots; so much fun. I think lots of sundresses, bold floral prints and paisley prints and things like that. I’m really loving over-sized scarves in lightweight fabric for spring. For the autumn, it’s all about layering. Luxurious layering. Over-sized coats, huge, chunky sweaters, the trench coat, tonnes of shearlings and bomber jackets, thigh-high boots.

Top Five celeb styles:

Cameron Diaz- She’s the perfect mix of California cool and tomboy chic. She has an effortless style that is unique to her. She never does the expected and always adds a pop of color to add life to any look, even if it’s just jeans and a tee. Wear the perfect pair of jeans with a bright, unexpected shoe to channel Cameron.

Kate Hudson- Epitomises bohemian glamour and has a relaxed everyday style. She loves fashion, and she rocks everything with a huge smile. Wear lots of layers and an oversized scarf.

Demi Moore- Always chic, but with an edge. She tends to favor greys and black. She lets her cascading dark hair juxtapose a very sophisticated look. Always in perfectly tailored looks that don’t overwhelm her. Wear a classic black dress, hair loose and a great coat.

Anne Hathaway- She has such great “actress off duty” style. Tends to rock the androgynous look. Has a downtown flavor by day and does the red carpet with grace and style. Pair saddle shoes with an oxford shirt and a vest.

Eva Mendes- A young Sophia Loren who exudes sensuality without trying. Loves tailored cocktail dresses. Do Eva’s street style with a hat, great coat and a pair of jeans.

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Opinion

Designers donning all black outfits. Stereotype or colour conspiracy?

By alanamcverry on April 21st, 2010

chantal.jpgI live in East London. I see a lot of people who ‘do’ fashion stuff. I come across a lot of people who do, or who plan to, design clothes. And one thing I have noticed, no matter how much they tell us purple is the new black this season, for them black has never been, and will never be replaced by anything. I came across this photo of Chantal Thomass, Parisian designer, on a sunny day in almost May, head to toe, clad in all black. A vacuum of colour and pattern, come on Chantal, is this not just too much of a cliché? In fact many fashionista attended parties I have stumbled on accidentally have been much dominated by the same fascination with absence rather than presence of pigment. If fashion design, like any good design, is about pushing boundaries, creating something new and exciting and avoiding the obvious, then should one not practice what they preach?
Now, I wear a lot of black, in fact if I was allowed to call it a colour, it would be a favourite, but my relation to fashion is much more of a reactionary one. I do not give birth to the haute couture babies that propagate and morph into the wearable high street fashion. It is not my initial actions that fuel self imposed irrational imperatives to be on trend with these seasons shades. So, is it all just a sneaky way of making us buy more clothes? If the new black was always black, seasons could go by and no fashion updates would need to be purchased. Or maybe they simply only like colour as a concept rather than a reality. Either way, I’ve always said, I would never get my hair cut by someone with a mullet. And similarly, I aint buying colour from someone who doesn’t know how to make it look good.



Features, Opinion

Why flip-flops are a fashion fail

By laurenbravo on April 17th, 2010

wenn5269841.jpgLauren Bravo writes:

So here it is, summer. Overnight we’ve gone from the meandering, half-arsed, do-I-need-a-jacket-or-don’t-I bustlings of spring to full blown, heatstrokey, builders-with-their-tops-off summer. The streets are full of people tentatively walking around in last year’s shorts and sundresses, looking at each other blinkedly as if to say, “this can’t be RIGHT, can it?” and wondering how early is too early for a beer.

But ho, here we are. Another year, another set of sartorial dilemmas to ponder over our Calippos. Will this be the year you actually stick to the regime of bicep dips and can swear off cardigans? Will you find a way of wearing kaftans that looks more Jemima Khan than Demis Roussos? And will you, finally, forgo the flip-flop?

Actually that last one is less a ponderance, more a plea. I am standing here, asking you all very nicely to please, please, not wear flip-flops this summer. Ladies, men (especially men), children, friends, Romans, countrymen, anyone with toes between which to shove bits of plastic; I am begging you. No more flip-flops.

After a short stint on Wikipedia I’ve been unable to find a name for the phobia of flip-flops, but as a lifelong sufferer I think the condition deserves recognition. I’m actually having a little trouble writing the words. I might start calling them the Shoes Which Must Not be Named, like the Dark Lord of footwear.

I’m not alone in this either. Tina Fey’s Liz Lemon in 30 Rock, who may as well be crowned official Queen of All Womankind for her neo-feminist philosophy and championing of donut consumption, notably hates flip-flops. She calls them “gross”. I call them a total waste of a shoe opportunity.

Flip-flops are a non-choice. With the galaxy of beautiful footwear that exists in the world, I just can’t fathom why anyone chooses to finish off a nice outfit with a pair of flip-flops. It’s like putting on couture then carrying your gubbins around in a Somerfield carrier bag. And it doesn’t matter how dainty and bejewelled your pair might be – as far as I’m concerned, there just isn’t enough material to make them an item of style. It’s the same reason wearing a bikini to an awards ceremony will never land you in Vogue.

You might think this is a foot-revulsion thing. But while I’ll admit that the sight of a bloke’s hairy toes isn’t one that rouses a passionate appetite, I am not a footist. Feet are fine. But the unnatural parting of the toes with that little bit of rubber, or leather, or plastic suddenly turns the foot into a thing of horror. They are, to all intents and purposes, foot floss. Imagine if we all started going around with bits of string looped around just our armpits, or… well, I’ll leave you to think of your own crevices.

Then there’s the debilitating factor. It’s a tricky one, this, because of course we wear plenty of other stupid shoes. We wear shoes that make us trot along like a pony, shoes that we can only wear when sitting down, shoes that turn us into limping, snivelling, barefooted fools. I have just spent a week learning to walk down stairs in a pair of clogs without stacking it and ripping off the banister. But those shoes don’t pretend to be anything other than challenging; we know what we are getting ourselves into. Flip-flops, on the other hand, masquerade as something comfortable. They pretend to be an easy option for swollen summer feet, but when you factor in the blister trackmarks and the muscle work involved in keeping the damn things on, they end up in the top quartile of effortful wearing along with sarongs and crinolines.

Plus, you can’t run in flip-flops. You have to do an undignified lollop, with the slippy-slappy soundtrack to match. I have it on pretty good authority that nobody in flip-flops has ever successfully run after and caught a shoplifter. Next time you’re debating a summer shoe choice, it might be helpful to ask the question: “if I get mugged today, which pair would best help me disarm the thief?”

But all that aside, the fact of the matter is that, as we’ve already shown you, this season is full of gorgeous shoes. We have candy colours, stacked heels, Mary-Janes, boots, spindle heels, chunky sandals, brogues, tassels, loafers, wedges, pumps, bows, bells and whistles. We’re even allowed to wear some of them with socks. We have everything our feet could ask for (almost – I lied about the whistles). We have no excuse for wearing flip-flops.

So do your wardrobe justice and throw away the foot floss this year. And for all of you coming to beat me up on behalf of the flip-flop devotees everywhere, don’t bother. You’ll never catch me. Put some proper shoes on and you might have a chance.

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Features, Opinion

RIP Malcolm McLaren: But wasn’t punk already dead?

By laurenbravo on April 9th, 2010

malcolm-mclaren.jpgLauren Bravo writes:
A piece of fashion history died yesterday. Malcolm McLaren, former manager of the Sex Pistols, passed away in Switzerland, aged 64.

The news has made me feel sad, in an odd, empty-stomached sort of way. But if I’m honest, what I’m currently mourning more than anything is the fact as a 22 year old, my only real ‘memories’ of the erstwhile Godfather of Punk date from watching I Love the 1970s and occasional features in the Sunday style supplements. In my very best Carrie voice, I couldn’t help but wonder… what does punk mean to us?

People of my generation have grown up with McLaren’s legend sitting in the corner like an aged aunt. An aunt bearing a striking resemblance to Vivienne Westwood, it must be said, but a misty shadow of something that was once brutally important but has been dulled with time and laboured legacy. And while it’s easy enough to listen to God Save the Queen and feel something of the original rawness, the same can’t really be said of the clothes. Those dark, DIY looks are still very much a part of fashion, especially this season, but when we’re buying it from ASOS rather than Camden market does it still count, or is the whole idea too sanitary to be truly rebellious?

Westwood and McLaren’s prerogative was to provoke. Their King’s Road boutique was called, in turn, Let it Rock, Too Fast to Live too Young to Die, and of course, the one that stuck, SEX. Marching the’70s briskly though Teddy Boy style, glam rock and into Pistols-era fetishwear and bondage gear (neatly sidestepping fair isle tank tops), the couple’s influence still litters our catwalks and high street today.

Bandage tops, latex leggings, all the leather-studs-and-chains paraphernalia that return readily to our wardrobes season after season, all of it is descended from their punk philosophy. But somewhere along the way, it seems to have lost its shock value. Grannies don’t faint when we get on the bus; they’re more likely to be eyeing up our carpet bag and sensible brogues.

Part of the issue, of course, is diffusion. If there’s one dominant aesthetic that emerged from the noughties (and most of the time it seemed that there was only one), it was eclecticism. We are pick-n-mix dressers. We rarely wear a look head to toe; instead we’re encouraged to shake it up. Leather and florals, slashed tights with cocktail dresses, we dress like walking taster platters and by default each style is diluted down to a point where, oh horror, it’s just about the clothes, not a world agenda. Anarchy has been replaced by apathy – less anger, more time to accessorise.

Then there’s the obvious oxymoron. When designers tell us punk is ‘in’, does it still count as punk? For unlike Andy Warhol a decade earlier, who embraced the commercial and consumer potential of his art, McLaren and Westwood were inherently anti-fashion. Possibly being an actual punk today isn’t looking like Alice Dellal, it’s going to the opposite end of the scale, ironing a crease down some khaki slacks and tying a sweater round your shoulders. Need I remind anybody of the John-Lydon-does-butter-advert fandango?

Then finally, there’s the sex to consider. Credit where credit is due, Vivienne Westwood still understands female sexuality like no other designer. She creates pieces that flaunt the female shape in extreme proportions, while still retaining an edginess, a twist that seems to say “I’m wearing this for me, not you, bucko”. But what of the S&M styling that made she and McLaren such legends?

Well, we still have it in abundance, but not so much the ripple of shock that was meant to accompany it. Mention should be made of course, to Joe Corre, McLaren and Westwood’s son, and the co-founder of upmarket lingerie brand Agent Provacateur, who has given fetishwear a whole new fashion status. But when ShinyStyle’s Andrea can wear her undies to a bar without anybody batting an eyelid, and tweenies can wear bandage leggings down to Debenhams with their mums (heck, when the mums can wear them too), even sexualised dressing doesn’t pack the punch it once did.

To say ‘punk has lost its power’ would be trite in the extreme, but until I get to the bottom of the myth that the be-mohawked chaps on Camden bridge are paid to stand there by the tourist board, I will remain jaded on the subject. Punk remains a crucial part of our musical heritage, but where fashion is concerned, I think it needs to slot neatly into the filing cabinet of references alongside so many other revolutionary movements. So RIP Malcolm. You led a controversial life, and left a confusing legacy, but I imagine that’s exactly how you wanted it.

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Opinion

Review: Underwear as outwear Coco corset top

By Andrea Petrou on April 8th, 2010

CouCou Nick.jpg

While we’re on the topic of underwear we thought it was about time we gave you a little review.

Underwear as outerwear was a hot trend last season, and while it’s slowly fazing out, it’s not going without a fight, with many people still opting for this look on a night out.
Back in January I was sent an underwear set complete with corset and undies from Wickedelic Lingerie.

Although the top wasn’t meant to be worn outside the house, it’s straps and monochrome design, plus it’s comfort , made me decide that I’d give the outerwear as underwear look a go, after all, if it’s good enough for Miss G, it’s more than good enough for me.

So did anyone bat an eyelid or is this piece of fashion so integrated into our everyday lives that no-one even looks twice? I took my corset on a night out to find out.

Corset’s first drink: Local Bar
My corset’s first visit was a local bar where people were gearing up for a causal night in front of the footie. Although I was wearing jeans I felt very out of place amongst the jumpers and if anyone was going to comment on my “nearly nude” dress sense, I thought it would be here, especially given the tie back. However, when the coat came off no one even looked my way, and I didn’t even get served quickly.

Verdict: Even though I was dressed as a WAG footie fans weren’t interested in my underwear top.

Corset’s second drink: The tube
Thanks to the Mayor of London’s ruling, my corset and I didn’t technically have a drink on the tube, but it was still an outing. Although I don’t usually take my coat off on a tube, research forced me to do so, and although I got a slightly surprised second glance from a woman, my journey wasn’t uncomfortable at all. In fact, as we moved closer to the city my corset began to make friends with the other range of similar tops worn by girl’s getting ready for a big night out.

Verdict: People were as disinterested in my choice of clothing as much as they are when they see a pregnant woman standing up in a packed carriage.

Corset’s last drink: Central London Bar
To be honest I didn’t expect to have any comments here, after all, a Saturday night out is full of girls getting dressed up and having fun. However, on taking my coat off in the queue I got a dubious once over by the bouncer, and when I walked past him to reveal my open back, I was hauled back out and asked for ID leading me to wonder whether wearing slightly revealing clothes suggests your trying to hard. Once inside I could have been wearing a T-shirt, no-one batted an eyelid, and I even got a compliment about my top while queueing for the ladies.

Verdict: Underwear as outerwear has become a huge trend, with many people taking this look as the Saturday night out norm. However, if you want to carry off this look we advise investing in some quality underwear. Going out in that discoloured Marks and Spencer bra will not have the desired affect.

Our lovely underwear set was called Coco and you can buy it here now for £25.

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Features, Footwear, Opinion

Why socks and sandals are sexy this season

By laurenbravo on March 11th, 2010

chloesevignysocks.jpgHere’s a question for you to ponder over your latte: what is the greatest fashion faux-pas of all time?

By ‘greatest’ I naturally mean ‘worst’, rather in the same vein as ‘the Great War‘ or VH1′s ‘Greatest Power Ballads of the 80s’. There’s double denim, that tragic affliction of late 80s country rockers and science teachers on non-uniform days. There’s cycling shorts, the sweaty-crotched, cellulite-hugging, wear of a Rosemary Conley-shaped devil. Then there’s the ultimate, the uniform of elderly men on beaches, with knotted hankies on their heads and a fluttering copy of the Telegraph on their faces. Socks and sandals. And guess what folks? This year, they’re all back! Go on, at least fake some excitement.

With April Fool’s Day only a fortnight away, I can feel your scepticism. While there aren’t many styles that are safe from a sudden catwalk revival when designers run out of all other ideas, I think we all assumed that socks and sandals were immune. Too strong is their association with Sunday school teachers, hairy-legged eco-campaigners and people with fungal foot infections. But no longer! They’ve leaped off the crown green bowls lawn and onto the catwalk – and here are the pictures to prove it.

Burberry pulled off the look with aplomb, teaming scrunched-down knee socks with clunky platform wedges in a sort of safari-meets-70s-yachting-holiday fusion. Dior played it cutesy, again with wedges but this time in little white ankle socks, of the sort we used to wear in lower primary with our gingham summer dresses. Less convincing, though, was Marni’s effort, with kitten heels and beige socks straight off the orthopedic ward.

Socks Burberry.pngMeanwhile on the high street, Jonathan Aston is evangelising for the cause. That’s Jonathan Aston, purveyor of jazzy hosiery to well-dressed legs throughout the land, not BHS or Country Casuals. And the brand’s take on the trend, with slouchy knee-highs in khaki and sorbet shades, is so wearable you’ll wonder why you didn’t take style tips from your Grandad earlier (the armpit-waisters with a little shirt poking through the fly, though, might be one step too far even for these innovative times).

So are we doing it? Are we really? I’d like some sort of fashion pact here, where we all hold up our right hands and solemnly swear to embrace socks and sandals as a bonafide trend, for better or worse, for Burberry or Bon Marché. That way nobody can turn up wearing them at a party to be greeted by mocking squeals and cries of “You didn’t ACTUALLY believe that one, did you?”

A few guidelines might help too, to keep us out of drippy-hippy territory. So here are my top 3 tips for doing socks and sandals with style:

1) Keep it well-heeled. I know, I know, we’ve been cheerleading for the midi-heel and heralding the demise of the debilitating super-stilt. But when you’re wearing socks, you need to keep them high to fight the frump… even Chloe Sevigny can’t quite work it with flats, I think you’ll agree.

2) Keep it chunky. That’s not to say you can’t work it with stilettos, but on the catwalk the S’n'S looks that worked the best were those in super stompy wedges. A little clunk makes it modern.

3) Keep it pretty. The greying socks you wear to the gym will not cut it. Go with pastel colours or sheer lacy styles for a look that says “I did this on purpose” rather than “I have toenail issues.”

Good luck, ladies. I bid you, go forth and makes socks sexy. And look at it this way – even if we spend a summer looking like a Derby and Joan day trip, at least it’ll save us from blisters.

When it comes to double denim, however, I’m afraid you’re on your own.

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Features, Opinion, Trend Alert

Best shoes for spring – what you should and shouldn’t be wearing

By Andrea Petrou on March 4th, 2010

alexa-chanel clogs.jpg

Lauren Bravo writes: Spring is here! For once in our worryingly incongruous meteorological climate, the weather has got it right. March started and BAM, the sun is out, chill has gone and we can all venture out in our second-warmest jackets with all-over thermal insulation, just as fashion intended.

But despite all the gaiety and the promise of daffodils, baby chicks, crème-egg-and-hot-cross-bun sandwiches etc, there’s also that nagging feeling at the back of my mind. Because spring means, inevitably, summer. And summer means, inevitably, shoe dilemmas. Or sweaty tube rides, blisters, and shoe dilemmas.

As a lifelong adversary of the flipflop, warm weather footwear has always caused me issues. Instead of the beautiful colours and pleasing, clunky form of proper shoes, in summer we’re suddenly expected to do little more than strap a sole to our feet with a bit of flimsy metallic lacing and try to keep them on as we negotiate miniature golf courses. Summer footwear doesn’t contribute to an outfit; it is demanding, with its rubbing and its chafing and its necessitating a pedicure. Gone is the powerful stomp of the Alpha female, and in comes the pathetic flap-flap of the summer trudger.

Thankfully, this time round it looks like we’ll have other opinions. Spring/summer 2010 is presenting us with two intriguing shoe options: the Midi Heel Mum Shoe and the Clog. Both offer more substance and coverage than the average summer shoe trend, thus should be greeted with happy gratitude by shopper bored with sloppy Havaianas, and, even better, we don’t have to wait till the temperature hikes to start wearing them. But which will you be sporting?

First up is the midi heel, which one suspects will be the more enduring trend, a) because they are less ridiculous and b) because you can wear them, and, like, still walk and everything. They are a gift to women with feet everywhere. After years of heels growing more and more vertiginous, until our current point where shops seem to have lost sight of what shoes were originally intended for and lapsed into some form of masochistic battle weaponry, fashion folk are finally lowering the stakes again.

I have had a midi heel fixation for a little while now, hunting out those elusive 2-3 inch styles in a sea of six inch beasts. Midi heels confirm the theory that women really can have it all – we can have feeling in our toes AND a sexy clip-clop when we walk, AND look presentable all at the same time. Life really is better in the middle, it’s just like that Clover ad says.

As a wider trend, midi heels will be around for a good few seasons, but this summer they’ll be used more specifically as support for the 1970s-style Mum shoe; a beachy, sturdy, hippieish affair normally spotted on middle-aged eco campaigners and librarians. With espadrille soles, ankle ties, low wedges and wide, comfortable straps all key features, it’s a daunting trend for those of us who’ve spent winter glued into our biker boots. But you can always toughen up the look with a leather jacket and a slash of vibrant lipstick. Hemp kaftan optional.

Then there’s the other contender, a far less user-friendly prospect. As far as street-worthy trends go it’s in its infancy, but best make your peace with them now because it won’t be long before they’re ‘it shoe’ du jour. So far, this is what we know about clogs: Dutch people are supposed to wear them; Dutch people don’t really wear them, but they do sell them in souvenir shops; Alexa Chung wore them on the cover of March Vogue; actually, Alexa Chung’s been wearing them everywhere; Alexa Chung looks good in them; we may, or may not, also look good in them (sources are yet to confirm whether this is in direct proportion to one’s resemblance to Alexa Chung).

But before we dismiss them as crazy shoes for crazy women, we should consider the advantages of clogs. They are chunky, thus far easier to wear than spring’s other heel trend, ‘the spindle’. They are wooden, thus far less likely to come apart in the middle of Oxford Street and require you to hop home. They are actually pretty flattering, if worn with a teeny skirt and black opaques or, when it gets warmer, bare legs with some sort of sundress and denim jacket. They are a subtle nod to the prairie trend that’s set to hit, far preferable to a broderie anglaise smock and a stetson. And if anyone mocks you, you can kick them where it hurts and do some serious damage.

So there we have it, forget the summer trudgers and embrace the new spring stompers. And by the time you’ve mastered your clog dance, it’ll be winter again without anybody noticing.



Features, Opinion, plus size

Fashion’s learning curves

By Andrea Petrou on March 1st, 2010

Crystal at Mark fast.jpg

Lauren Bravo Writes:
Thank God for Mark Fast. By putting plus-sized models on the mainstream catwalk for the second season running, the much-acclaimed knitwear designer has set some ripples stirring on the sea of planet fashion. He’s proved that a) it wasn’t just a gimmick the first time round, and b) that women with a bit of meat on them can still rock high fashion looks. We can have our cake, eat our cake, and still wear a sweater dress without Anna Wintour jumping out of nowhere and locking us in a cupboard.

Hurrah! Oh, joyful day! Fashion has a new form, and it’s Crystal Renn-shaped! I could spend the rest of the article waxing lyrical on the plus-sized supermodel; the size of her thighs, the power of her curves, the voluptuous va-va-voom that her presence brings to a runwazy or magazine cover. But that would be boring, and a lapse into hypocrisy – after all, where magazines have failed women so enormously in the last 100 years (though they’ve tried to compensate with a million free canvas shopping bags) is with their tireless focus on perfection.

Instead we should discuss how silly it is that we use the term ‘plus-sized’ for models no bigger than a 12. Or how ‘curvy’ is a compliment when discussing Beyonce, but becomes a velvet-cloaked insult when used about Natalie Cassidy. The battle is far from over. Like fashion itself, it seems that plus-sized acceptance must follow the traditional path of catwalk-to-glossy-magazine-to-boutique-to-less-glossy-magazine-to-high-street-to-us. So while Mark Fast’s contribution should be applauded and appreciated, it is only the first domino in a long line to be toppled.

It seems high-end magazines still won’t use normal-sized models unless they are: 1) Famous. Designers, editors, musicians, business tycoons and the wives of world leaders are all, from time to time, allowed to grace the hallowed pages with a little extra flesh on their bones. Largely because it makes the magazine look highbrow. Or 2) A gimmick. “Look at us! We’re using fat birds! Aren’t we liberal and accepting?” the cover will scream, just to leave us in no doubt that this model is a Special Exception. But other than that, the world of the glossies remains a parallel universe, one in which Lara Stone is considered rather a hefter.

Meanwhile in the land of real women, dressing shapelier bodies is still a confusing business. I mean, we have to pay Gok Wan his dues. He’s given us all a lovely self-esteem boost, shown us how to love our wobbly bits and introduced the word ‘breasticles’ into the vernacular of a nation. But do we really want to spend the rest of our lives poured into pencil skirts and elastic waist-cincher belts, like a secretary from a 50s B-movie? Of course we don’t. We’d never be able to run up stairs. We’d be the Daleks of the style world (who are, now I come to think of it, rather pear-shaped themselves).

So we need to release Gok’s iron grip on our Spanx and reclaim our natural waistlines. And while we’re at it, a stern word needs to be had with the designers of high street plus-sized ranges. It seems grossly unfair that, while so much effort has been put into trendy maternity ranges in recent times, plus-sized wear remains on the whole a hateful mess of wafty kaftans and misshapen denim – being as women are only pregnant for nine months at a time, while some will be a size 18 their whole lives.

Plus-sized ranges, as far as I can deduce, centre around one key, and terribly misjudged, item. The t-shirt. I can only imagine that the conversations in the ivory towers must go something like this: “What do fuller figured women want to wear?” “Well, they probably want to look a bit sporty… like they might do some exercise and stop being so fuller figured.” “Yes” “And obviously they don’t want anything with any shape…” “Obviously” “So I think what they really want to wear, probably, is a great big t-shirt.” “Yes! That must be it! But hang on, isn’t that a bit boring? Plus-sized women are meant to be jolly, aren’t they?” “Hmm… ok, we’ll put some diamantés and a big jolly slogan down the front.” “Perfect.”

Other main fails in the sphere of plus-sized design include: lack of proper sleeves. This extends beyond fuller figure ranges to the vast majority of womankind, who for whatever reasons (bingo wings, chicken skin, those little pockets of flab that squeeze out under your armpits) don’t want to expose our upper arms, forcing us into little cardies that make us feel like Lorraine Kelly. Then there’s lack of shape. Wearing enormous, crushed velvet marquees does NOT make one look smaller by comparison. The only people it works on are Jenni Murray, Dawn French and Dame Judi Dench (see: ‘famous people’, above). And finally, there’s compensating for lack of shape with diamantes and mimsy floral motifs. This isn’t a primary school craft project. Give the girls a waist, for pete’s sake.

And all that hasn’t even given me time to start on the high street’s failure to accommodate us Average Amys in the 12-16 range (other than to quickly say: we have BREASTS, deal with it! Giving us acres of extra hip fabric is not going to change that; we can’t move them down there). So yes, while Mark Fast has taken a small step for woman, we still need a giant leap for womankind. But hey, at least we can eat while we’re waiting for it to happen. Cake, anybody?



Features, Opinion

Why ginger is the new black

By Andrea Petrou on February 18th, 2010

Nicola Roberts

Lauren Bravo writes: Auburn. Copper. Flame-haired. Carrot-top. Titian. Marmalade. Or just plain ginger. Whatever you call it, there’s no escaping it right now. Red hair is having a moment.

Such is the audacious nature of the fashion industry that it can commandeer a naturally-occurring ratio involving high levels of pigment pheomelanin and low levels of pigment eumelanin (thanks Wikipedia) and make it a ‘trend’ – it’s sort of weirdly akin to making massive noses fashionable, or declaring that this season, it’s all about people who can roll their tongues. Yar boo sucks to you, non-rollers! But then, as I’ve been hammering home for a few weeks now, fashion is mental. So we must accept and celebrate; and boy, do the redheads deserve it.

As flagrant and unjustified as any other form of colour prejudice, ‘gingerism’ still somehow manages to slip under the net of censorship . In November 2008, a 14-year-old boy was investigated for hate crimes after his ‘Kick a Ginger’ facebook group attracted almost 5000 members, while last December Tesco were forced to stop selling a Christmas card that read “Santa loves all kids. Even the ginger ones” after a furore of complaints from offended customers. It’s about time, then, that a ginger style resurgence tipped the scales the other way.

Of course, there’s a whole host of redheaded role models to turn to for inspiration. In music, red is rapidly becoming the go-to colour to display a bit of individuality in a sea of Pixie Lottealikes. There is no better example than Nicola Roberts, whose swanlike transformation over the last couple of years has been a fantastic tribute to the power of pussy bows and staying pale (see also: Emma Pilsbury, Glee). And for those of us who didn’t climb out of the right gene pool, there’s just as good an impetus to fake it – when Florence Welch took to the stage at the Brits on Tuesday night, she had a nation of mousy women mentally reaching for the Schwarzkopf.

Look too at all the sexy ginger cartoon characters that the world of entertainment has produced over the years. Wilma Flintstone. Daphne from Scooby Doo. Jessica Rabbit. Lois Griffin in Family Guy. Arial in The Little Mermaid. Princess Fiona in Shrek. The colour is synonymous with sass. The blonde girl gets tied to the railway tracks, the redhead is the one who cuts her free and kicks her captor in the balls. From Boudica to Elizabeth I to Anne of Green Gables, the association between flaming follicles and a fiery temperament is ingrained in cultural history. But where blondes and brunettes have for years been shoe-horned into stereotypes – one fun-loving and frivolous, the other sultry and smart – redheads provide an intriguing alternative, characterised most by a passionate unpredictability.

Meanwhile, in the world of fashion titian hair tends to denote otherworldliness – think of Lily Cole’s china doll features, or Karen Elson’s sexy alien aesthetic. Then there’s Grace Coddington, formidable Creative Director of US Vogue and the unassuming star of last year’s documentary The September Issue. As you so often find with those in the very upper echelons of the fashion industry, she dresses as though she doesn’t like clothes – next to Anna Wintour’s pin-neat tailored dresses and cardigans, Coddington’s baggy black shirts and trousers make her look like a ‘before’ on How to Look Good Naked. But her creativity is evident nonetheless; it’s in her hair. A sheet of electric auburn frizz, it is the hair of a Pre-Raphaelite model, not a runway model. And by being quite determinedly anti-fashion, it somehow manages to be the most fashionable hair out there.

You’d be forgiven for thinking that for redheads, the world of style is fraught with potential faux-pas. Don’t wear pink! Don’t wear orange! Steer clear of red lipstick! And blusher! Don’t wear anything too bold, your head is bright enough… but don’t dress all in black either, you’ll look like a secondary school drama teacher. In fact, best just stick to green. Wear as much green as you can get your hands on. But try to avoid looking too much like Christmas. Good luck!

But like any supposed style ‘rule’, these are made to be trampled on. As the former flatmate of three redheaded women, I know they can rock whatever colour they choose to (except maybe yellow – but then no one can wear yellow). As my titian friend Tara puts it, “Being ginger is great, if you’re prepared to stand out. It’s a permanent accessory, a bit like constantly wearing an outlandish hat… Of course, if you get bored you can always put an actual hat on.” Meanwhile, my Australian friend Meg claims the secret to her redhead happiness was learning to stay pale in a country full of mahogany tans. “I got second degree burns one summer when I was 10, and had to face the fact that sunblock was going to be a big part of my life. Once you accept that, you can get on with making the most of being a rarity.”

And there is nothing fashion loves more than a rarity. It’s official – this season, a recessive gene on chromosome 16 is the new black.



Features, Opinion

Lauren Bravo tells us what maketh the rock chick

By Andrea Petrou on February 11th, 2010

Taylor Momsen

Lauren Bravo writes: She’s one of fashion’s favourite mythical figures, along with the woman who actually has a capsule wardrobe and Mariah Carey’s ‘stylist’. She reappears in some shape or form every season, manifested in leather jackets, slashed t-shirts and smudgy eyeliner. She’s a household name, bandied around in fashion houses and ladies’ loos alike.

But she rarely delivers everything she promises (supposedly because she’s hanging out backstage with Iron Maiden; really because she’s made up by magazine editors with no imagination). She’s the ‘rock chick’: three parts reputation to one part nifty alliteration.

The tricky thing about rock chick as a trend is that, like many other mythical beings, as soon as you lay claim to it, it doesn’t exist anymore. Nobody who is actually a rock chick would ever use the term ‘rock chick’. It’s a linguistical rip in the space/time/style continuum. Just as nobody who calls themselves ‘kooky’ ever really is (see also: quirky’, and ‘I just rolled out of bed and threw this on’), any girl who sums up her style as ‘rock chick’ generally hasn’t been any nearer a moshpit than Medium level on Guitar Hero III.

So what maketh the rock chick? If we’re following the fashion definition, there are some basic ingredients:

Leather. In jacket form if you’re a novice; in trouser form if you’re a divorcee who’s just finished at Slimmer’s World.

Studs and chains. This season especially, studs and chains are embellishment of choice. Think of it as the pain-free alternative to facial piercing.

Band t-shirts. Here I feel duty-bound to repeat the old adage – if you can’t sing at least three songs by the band, you CANNOT WEAR THE T-SHIRT.

Eyeliner. In fash mag speak, this should look like ‘last night’s make-up’ (ie. be crumbling down your face, and giving you those little black globules of sleep in the corners. Nice). Because rock chicks are too busy doing debauched things on tour buses to use a cleansing wipe.

Ripped tights. A man once chased me all the way up Tottenham Court Road, just to tell me I had a ladder in my tights. He didn’t get the grateful response he seemed to expect – instead, I snapped back, “Yeah, SO? I am AWARE. What do you want me to DO, run home and change? It’s a LADDER, it’s not like my BOOB is hanging out.” I realise in hindsight that my reaction was wrong. I should have calmly told him I was ‘channelling rock chick’.

So I’ve come to believe that fashion’s obsession with the rock chick is a question of good PR on behalf of the whole industry. Because fashion types tend to be regarded as uptight, controlling, slaves to perfection (does Anna Wintour’s hair ever move? Have you seen it?); and rock chick is the antidote to that.

The rock chick stays out all night, drinks beer, not champagne, dances until she’s sweaty and eats a kebab on the way home. So as a form of damage limitation on their image, fashion people have commandeered her and repackaged her as their own creation. She is ‘dishevelled’ (messy), she is ‘nonchalant’ (doesn’t give a rat’s bottom) and she is ‘full of attitude’ (might throw an amp at your head).

And it’s easy to keep on believing in the rock chick, because there are plenty of celebrity purveyors of the myth. Kate Moss is the classic – she dates indie musicians! She goes to Glastonbury! She’s always got a fag on! But Kate’s cover is blown each time she opens her mouth, and instead of the whiskey-soaked growl of a true rocker, out comes the squeaky bleat of a Croydon schoolgirl.

Then there’s Amy Winehouse, who was perhaps one of the most authentic poster girls they had, until her rockabilly aesthetic passed out of fashion favour and her St Lucia rehab stint made her hair go crap. The most successful pretender to the throne currently seems to be Taylor Momsen – the precocious little upstart who has earned her place in rock chick mythology by playing Jenny, the ‘edgy one’ on Gossip Girl.

Overlooking the fact that calling someone a rock chick for being the ‘edgy one’ on Gossip Girl is like giving someone a Nobel Prize for being the ‘clever one’ on Big Brother, Momsen’s look is a checklist of rock chick accoutrements. Ripped tights, week-old eyeliner, tangled nest of peroxide extensions. She is also, however, the face of New Look S/S 2010 – a nice move on the store’s part, but for Taylor it’s about a 1.5 on the scale of credible rock and roll moves, just above Iggy Pop on the insurance billboards and John Lydon advertising that butter.

So you can’t help but wonder, is Ms Momsen just another in the long line of fashion-created ‘rock chicks’ that we’re meant to follow blithely with our kohl pencils and ‘I’m with the band’ t-shirts, until she gets bored and Rachel Zoe attacks her? Just remember this, ladies – every time you say you don’t believe in rock chicks, a rock chick somewhere DIES. Whether that’s a good thing or not, I’ll leave you to decide.



Features, Opinion

Why we should all believe in fashion fate

By Andrea Petrou on February 8th, 2010

Clothes rail.jpg

Lauren Bravo writes:

I am not a superstitious person. I will walk under ladders. I take great delight in opening umbrellas indoors. I will put shoes on tables, open crisp packets upside down and gleefully skip around safe in the belief that a piano won’t suddenly fall from the sky and crush me under the weight of cosmic misfortune. I stopped believing horoscopes after Shelley Von Strunkel told me I was going to fail my A-levels, causing me a week of panic and the initial moves towards an alternative career as a welder.

No, I am not superstitious. Except, that is, for in one crucial area of life. Shopping.

As anyone who has recently ventured up a British high street will be aware, shopping isn’t the easy, breezy experience it used to be (in, say, the 1830s). For one thing, there’s the eternal sizing debate, which Andrea’s been exploring this past week with her denim inbetweener campaign (click here to complete our ShinyStyle size survey). When you have to make time in your schedule for winching yourself out of clothes you’ve managed to get stuck in (not to mention the inevitable newspaper interviews after the firemen have left the changing room with their cutting equipment), it does limit the potential to source perfect garments. And, y’know, sleep and things.

Then there’s the competitive element. As a general rule, the cheaper you go on the high street, the more aggressive and ruthless the shopping becomes. This is a result of what I like to term the “Treasure Theory”; that nagging feeling, as you stand and look round a crowded store full of discarded sweatpants and unseasonable kaftan tops, that somewhere in there exists a garment which could change your life.

It’s the logic that lies behind shops like TK Maxx and Matalan, convincing us that if we rummage for long enough, and use enough handbag force to elbow other shoppers out of our way, we will find the bargainous Chanel-alike among the sea of lamé prom dresses and pvc jackets. The only thing separating us from that item of dreams is a healthy dose of fashion fate.

Yes, one should never underestimate the role of destiny in shopping. I can’t be the only one who, when debating a purchase, hears the voice of Doris Day drift under the changing room door… “Que Sera, Sera… whatever will be, will be…”. How many times have you seen your perfect skirt being carried by somebody else, and followed them around the shop like a dog, hissing ‘drop it! Drop IT!’? How many times have you justified a pricey purchase with the fact that it is still there in your size, and so it is Meant to Be? How many times have you very nearly worn a dress, then changed on instinct at the last minute, only to turn up at an event finding your ex’s new girlfriend in the dress you nearly wore? That, my friends, is fashion fate.

I’ve suffered my fair share of blows, but last week, shopping destiny dealt me a good hand. Back in December I had seen a studded black jacket in H&M. I had picked it up, gone ‘ooh’, been told by my friend that it felt like lizard scales and was therefore creepy, and put it back on the rail. I thought no more of it. But then, as the days passed, I started to find this jacket suddenly entering my thoughts. It would pop into my mind as I stood in front of the wardrobe every morning. I would think “if I had that studded jacket, I could wear it with that. If I had that studded jacket, it would look perfect with this”, and so on, until I had pretty much convinced myself that the studded jacket was the key to my future happiness.

So then began a mad pursuit of the studded jacket across every H&M in London. Oxford Circus had sold out, Marble Arch had sold out, Regent Street only had it in a size 8. Everywhere I enquired, I got sad, pitying head-shakes, as though the shop assistants knew they were denying me outfit perfection. I trudged the streets for days, from store to store. I started hallucinating studded jackets, seeing them in mirrors and window reflections and draped over small children on buses. Eventually, I gave up and resigned myself to that fact that the studded jacket was not meant to be in my life.

THEN, several weeks later, thoughts of studded jackets entirely out of my head, I was doing a quick after-work shop dash and decided to pop into H&M to buy some earrings. I very nearly didn’t, as I was late, but something in my gut told me to go in (either fate, or a Prêt meatball wrap). So I did, and there, glinting at me across the store, I saw it. It wasn’t even on a hanger, it was just flung across the top of a rail, looking lonely. As I ran towards it, arms outstretched, I convinced myself it wouldn’t be my size. “It will be the ruddy size 8, don’t get your hopes up”, I thought. So imagine my joy when I got there, clutched it in my sweaty palms and discovered it WAS my size! Fashion fate was on my side for once, and the key to styling happiness was finally mine! Oh, wondrous kismet!

(Actually it turns out the jacket doesn’t go with as many things as I thought it would. It’s also a bit too long, and really does feel like lizard skin. But hey, I wouldn’t have swapped that moment for anything).



Features, Gallery, Opinion

My Denim Inbetweener research and a gallery of the best fitting jeans on the highstreet

By Andrea Petrou on January 29th, 2010

After my rant about being a denim inbetweener I thought I’d take some time out and really go and do some research. So I packed my fan, put my friend’s number on standby and hit the highstreet to see if there really was a perfect fitting jean.

To make the test fair I picked three different styles in each shop and took in the two sizes I always try.

First stop was H&M and I have to admit I was hopeful, but when I found that familiar tug at the thighs with all three pairs of the 8s, I knew it just wasn’t going to happen, and I felt it was far too early in my challenge to begin the denim workout.

And the 10s, proved to be even more of a surprise. One of the pairs turned out to be smaller than the 8, and fitting my toe through the tiny hole was as far as I got. However the other two were as baggy and ill fitting as usual.

So I continued. Topshop fared no better than H&M and although I’d gone into those changing rooms looking groomed, the tugging and sweating got the better of me. The outcome? I came out sporting a hairstyle that would only work on Jamie Afro (think Monica’s hair in the Barbados episode of Friends.)

This trend continued into Oasis, French Connection, Mango, Gap and Zara and as my frustrations grew so did the hair.

So I took myself, and the hair to Marks and Spencer. And guess what? I found a near perfect match (well we’ll forgive a tiny muffin top). However, once again the bigger size was just too big.

Dorothy Perkins also faired well in my denim test as did Miss Selfridge, Wallis (which all form part of the Arcadia group with Topshop) and River Island.

Now I want to get the low down from retailers on how they measure their sizes and I’m hoping I’ll be able to come back with some answers next week. I also want to conduct the same test with designer jeans to see if spending that little bit more ensures a perfect fit. And of course I want to hear about your experiences with this problem too (leave your comments below or email me at Andrea@shinymedia.com.)

Until then I’ve put together a gallery of some of the best fitting jeans out there. I know they won’t suit everyone but I hope it helps some of you.

You can also check out our Fashion Tips of Timeless jean styles, which I hope will go some way to helping you find that perfect fitting denim.

Click on the picture below to begin the gallery.



Features, Opinion

Why I hate being a denim Inbetweener

By Andrea Petrou on January 27th, 2010

Jeans.jpgI really enjoy shopping, strike that, who am I kidding? I love it.

I spend hours thinking about what I want and justify why it deserves a place in my wardrobe and a mark on my bank statement.

Vintage, bags, shoes, tops and dresses, you name it, I want it.

However one thing that keeps me up all night, and not in a good “If I buy that top it’ll go with that skirt” kind of way, is that dreaded pair of jeans. Because I’m one of those Inbetweeners.

Unlike it’s Channel 4 comedy namesake this isn’t a laughing matter. In fact I’m sure those who know what I’m talking about, and according to Asda who launched a mid sized jeans range last year that’s about two thirds of women, will back me up when I say it’s really quite horrible.

For those lucky enough to be feeling confused at this point, let me explain.
A denim Inbetweener is really what it says on the tin, it’s someone who’s, well, inbetween jean sizes.

You can spot an Inbetweener in a range of ways.

She’ll be the girl who comes out of the changing room dripping with the sweaty challenge of having tried to wriggle into those size 10s, 12s or 14s.
Or girl who’s legs and feet are sticking out of the changing room door, a la the wicked witch of the East in the Wizard of Oz but without the perks of those pretty red glittery shoes, while she lies down struggling to get that zip past the crotch area.

And finally it’s that lady you’ll hear frantically whispering on the phone, which translates as “SOS,quick, help, I’m stuck in this pair of jeans”. She’ll also be the girl covering that little tiny hole she made in the bottom area of the denim when she breathed out too quickly with the relief on getting them on before realising the muffin top was too big to disguise. Yes I hold my hands up to that one, and have tried on many occasions to hide that ripping sound with a cough.

But we’re not doing this just so we can say we fit into a smaller size, after all we’re not like Kerry Katona and in denial about what those endless take-away are doing to our waistlines, we’re doing it because the next size up is too frigging big.

It’s the GM Goliath equivalent of the size below, and while there’s no problem getting this size up, it’s keeping it there that’s the problem.

Talking to my friends I know I’m not alone and they too have a story to tell about their own Inbetweener scenario (one had to resort to asking a shop assistant to help her pull her too tight jeans off during one very bad emergency). We’ve also pinpointed some of the worst offending shops, which although I won’t name, I’m sure you know who they are.

And I’ve come to conclude that online jeans shopping is the worst. Yes they may have size charts but honestly who has a tape measure handy and time to measure that waist and hips, especially when it’s peak shopping time and there’s only one pair of those jeans in your (hopefully right) size left?

And when that package arrives and you squeeze yourself into them (there’s so much more time to do this in the comfort of your own home) you end up walking around like a penguin because there’s no one on SOS size duty. Not even that smug assistant.

So I’ve decided that until other retailers sort out their sizes or follow Asda’s mid size lead there’s two options into fitting into those jeans.

1. Follow Renee Zellweger’s lead when she needed to beef up for her Bridget Jones role, and eat as much fast and fatty food as possible to fit snugly into the next size up.

2. Work out at the gym for a good few weeks to slim into the smaller size.

Hmm now where did I spot that Krispy Creme drive thru? And I wonder if they do loyalty points?




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