First Looks: Tilda Swinton for Pringle

As you know, many designers are now picking up celebrities to front their campaigns. This has led to many sultry shots, think Emma Watson for Burberry and Madonna for D&G, and while we don’t have a problem with this, it’s always nice to have a bit of a change.

Cue Pringle’s new SS2010 campaign. Although the brand has gone for an actress, it’s decided to pick Tilda Swinton who is well known for her sense of humour and fun.

The actress who played the ice queen in the Lion, witch and the Wardrobe apparently went “wild” at the shoot photographed by Ryan McGinley and if this picture is anything to go by we can’t wait to see the rest of this fun campaign.