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eBay unveils new fashion campaign

By Andrea Petrou on October 17th, 2011

Sponsored Post

eBay, the UK’s leading online marketplace, is unveiling a new fashion advertising campaign to promote its Fashion Outlet.

The autumn-winter adverts will feature fashion items from some of the leading brands that sell through the site, including House of Fraser, Office and La Redoute, Joe Browns and Very Clearance.

The campaign strapline, “The clothes you love direct from the brands you love”, reflects the growing number of high-street retailers that use eBay to reach to the site’s 96 million users across the globe. The sale of in-season stock on eBay’s Fashion Outlet, has secured shoe retailer Office, 50,000 new customers.

Outdoor ads will appear on buses, billboards and in stations in London, Birmingham, Manchester, Leeds, Glasgow, Liverpool and Sheffield from 3rd October, lasting two weeks.

Print activity will start on 4th October, with ads in women’s weekly lifestyle magazines, including Grazia, Hello and More, and in early November for women’s monthly magazines, such as Marie Claire and Glamour.

eBay’s Fashion Outlet launched in April last year, and now hosts over 100 fashion brands and 30 high-street stores including Superdry, Bench, Ted Baker and Jigsaw, offering shoppers the best deals and discounts on new, branded goods up to 70% off.

The fashion category on eBay is outpacing the market, with transaction volume growing 30% year on year over 2010, attracting over four million customers searching for items each month.

Miriam Lahage, VP of Fashion for eBay said: “We’re attracting growing numbers of shoppers to our Fashion category as consumers want to choose from a huge selection of products, from the brands they know and love, at great prices. Our latest campaign showcases the unique fashion offering available on our site – only on eBay can you get the combination of the biggest brands and the best of the high street, combined with that special vintage find, and that illusive top from last season.”

See the gallery below for all the fashions:

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Tags: advertising, bargains, campaign, ebay, fashion, market place
Posted in Features, Gallery, sponsored post | No Comments »

Ad campaigns, Celebrity Style, News

Charlize Theron is face of Dior watches

By Andrea Petrou on June 13th, 2011

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Charlize Theron has signed up as the face of the Dior VIII watch collection.

The South African actress – who has previously served as the representative for the French brand’s J’adore fragrance collection – did not hesitate when she was asked to work with them again because she saw how “good looking” the watch was.

She said: “To work with them again was a no-brainer and when I saw the product I was like, ‘That is a good looking watch!’ ”

However, the Oscar-winning beauty has not always been such a fan of the accessory, and only recently began wearing a timepiece again because she “missed” it.

She said: “I didn’t even wear a watch for like 10 years and only two years ago did I start wearing one again. I really missed it as a piece of jewellery.”

Charlize, 35, also reveals she has never come to terms with seeing billboards with her face on when she has advertises for Dior.

She said: “How is that normal? It’s always incredibly bizarre. It’s like an out of body experience in many ways. I’m very proud of it, but it’s very awkward to look at yourself like that.”

Tags: advertising, Charlize Theron, Dior, Dior VIII watch collection, Watches
Posted in Ad campaigns, Celebrity Style, News | No Comments »

Ad campaigns, Models, News

Diane Kruger is one of the stars of a new advertising campaign for Jaeger-LeCoultre.

By Andrea Petrou on May 16th, 2011

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Diane Kruger is one of the stars of a new advertising campaign for Jaeger-LeCoultre.

A giant portrait of the stunning actress – shot by photographer Marcel Hartmann – has been erected on the French Riviera for the duration of the Cannes Film Festival alongside other film stars including Lars von Trier, Willem Dafoe and Rachel Weisz as part of the Cannes fait le mur exhibition.

Janek Deleskiewicz, Artistic Director of Jaeger-LeCoultre, revealed Diane was instrumental in forging a relationship between the company and photographer Marcel.

He explained to HH Magazine: “We have a mutual friend. Diane Kruger, who is the Jaeger-LeCoultre muse, was acquainted with Marcel Hartmann’s work and naturally pointed us in his direction when we were looking for a photographer for our Yearbook. This first encounter gave rise to a magnificent theme shot in Venice within the framework of our partnership with the Mostra.

“Like all beautiful stories, there was a sequel; Marcel came to take pictures of Diane at the Manufacture in the heart of the Valleé de Joux – a unique and entirely new setting for a great fashion photographer and an international actress. Everyone enjoyed the experience.”

The Jaeger-LeCoultre Cannes boutique will also show an exhibition of Marcel’s work and after collaborating with him once, Janek revealed the company was thrilled to pair up again.

He said: “The Cannes fait le mur exhibition is an initiative that had already appealed to us at the time of its first edition in 2010. When we found out that Marcel Hartmann was to orchestrate this year’s edition, Jaeger- LeCoultre’s support was a given.

“Our Cannes boutique will indeed make a perfect showcase for a complementary exhibition of Marcel’s work, to be presented in parallel during the period of the Cannes festival.”

Tags: advertising, Cannes, Diane Kruger, Jaeger-LeCoultre, model
Posted in Ad campaigns, Models, News | No Comments »

Celebrity Style, Gallery, News

Angelina Jolie to front the Louis Vuitton campaign? We take a look at her style

By Andrea Petrou on April 26th, 2011

2 comments

The rumour mill is buzzing this morning with news that stunning starlet Angelina Jolie could be the new face of Louis Vuitton.

The actress is said to be taking on the role, which will net her a record pay check for endorsement – a huge $10 million. It is claimed that Angelina had some help from her friends with the latest ad campaign starring the likes of Freja Beha Erichson, Raquel Zimmermann and Kristen McMemeny.

According to reports from E!, the campaign will be shot by Annie Leibowitz in the next two weeks. She’ll join the likes of Madonna and Jennifer Lopez who have also taken on this role.

We’re actually quite surprised it took this long for the starlet to get a deal like this. Her 50s style reflects the classic nature of Louis Vuitton and her elegant red carpet dresses are also a perfect match to the brand. See the gallery below for a mini style spotlight on Angelina Jolie.
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Tags: advertising, Angelina Jolie, campaign, fashion, Louis Vuitton, Madonna, Red Carpet, style
Posted in Celebrity Style, Gallery, News | 2 Comments »

Designers

ASA bans UK Louis Vuitton ads for being misleading

By Andrea Petrou on May 27th, 2010

1 comment

Louis Vuitton has had a slap on the wrist by the UK Advertising Standards Authority.
Just a day after the designer gained great acclaim for his Maison store opening, two of his adverts, which show craftsman stitching his leather goods by hand, have been banned over here for “misleading” customers.

The ASA said the ban was because Vuitton’s bags and wallets are made by machine, not by hand. It said although Louis Vuitton provided it with evidence that many ‘hand-crafting techniques’ were used in the production of the bag and wallet, it fell short of what was needed to prove the products were made by hand.

“We noted that we had not seen documentation that detailed the entire production process for Louis Vuitton products or that showed the proportion of their manufacture that was carried out by hand or by machine.”

We don’t think this would be something that would stop us from buying the brand, it’s more our overdraft and credit card limits that are to blame for the lack of LV items in our wardrobes.

Has this put you off buying the brand. Leave your comments below and let us know.

Tags: advertising, Advertising Standard Authority, leather, Louis Vuitton
Posted in Designers | 1 Comment »

Ad campaigns, denim, Designer Fashions, Fashion News

Calvin Klein Jeans billboard upsets Manhattan

By Kimberley Foster on June 17th, 2009

2 comments

Calvin Klein is in hot water yet again after a provocative billboard for its womenswear and menswear jeans line was unveiled in New York this week. The racy ad which depicts a young female semi-naked model lying across one man and kissing another has caused uproar amongst appalled Manhattanites. However CK designers are at a loss to see the problem.

“It’s my favorite campaign ever!” said CK menswear designer, Italo Zucchelli. “I hope they’re going to be, ‘Ooooh, what is that?’ And then they buy our jeans. In the best tradition of Calvin Klein.”

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Tags: advertising, billboard, Calvin Klein, campaign, controversial, Designers, francisco costa, Italo Zucchelli, jeans, label, New York, provocative, Steven Meisel, threesome
Posted in Ad campaigns, denim, Designer Fashions, Fashion News | 2 Comments »

Fashion News, Retail News

Woody Allen awarded $5million by American Apparel

By Kimberley Foster on May 19th, 2009

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The long-running feud between Woody Allen and American Apparel has finally been settled for a cool $5million.

The director sued the clothing retailer last year, after they used his image in advertising billboards without his authorization. American Apparel’s chief executive, Don Charney, argued that the image, which depicted Allen as a Hasidic Jew from Allen’s 1977 film, Annie Hall, was fair game.

On Monday, the case was put to bed when Allen was awarded $5million for violation of privacy, although he initially filed for $10million.

“It’s of course possible that by going through the trial a jury might have awarded me more money but this is not how I make my living and $5 million is enough to discourage American Apparel or anyone else from trying such a thing again,” Allen said.

[Source / Photo: WENN.com]

Tags: advertising, american apparel, billboards, court case, director, don charney, legal action, privacy, retailer, settlement, sue, woody allen
Posted in Fashion News, Retail News | No Comments »

Fashion News

My Experiment with Vogue

By Elaine LaPersonerie on October 12th, 2007

2 comments

This may sound crazy but I just achieved a life long quest: page by page I went through the October issue of Vogue to count the number of advertisements. I am always taken by the number of ads and what little content lives between them. The issue has 440 pages–all of which are filled with a variety of news stories–short designer profiles, longer fashion features, celebrity interviews and of course advertising: the glue that keeps the publication from folding. But here’s what’s amazing–before reaching any type of content (and by that I mean valuable reading material) I flipped through 60 ads. In hindsight the number 60 doesn’t sound so intimidating. 60 seconds, $60, 60 minutes–no matter how you slice it, 60 is pretty tolerable. But now take that number and imagine your freshly manicured fingers having to lick and turn 60 pages 60 times. A little insane right?