H&M launches festival range to raise money for HIV/AIDS awareness projects

The summer festival season is one of the most exciting times of the year, and now it’s one of the most giving, too thanks to H&M.

On 20th May 2010 the retail store will launch its third Fashion Against AIDS campaign and this year it’s going for a festival feel, creating a themed collection and donating 25% of proceeds to the youth HIV/AIDS awareness projects.

The range will be sold as part of the company’s Divided brand and will include a mix of rock with bohemia and glamour with added ethnic touches. Denim hotpants or patterned leggings are matched with embellished tunic tops, while maxi-dresses are toughened up when worn with leather jackets. Gladiator shoes, chunky bracelets, wide belts and beaded necklaces complete the look, while tribal print headphones give an extra twist.

And if that wasn’t enough you can also get your hands on tents and sleeping bags.

Ann-Sofie Johansson, H&M’s head of design, said: “For me, festivals are unique and inspirational places as they join both music and fashion. To see your favourite bands, to see creative people gathered, all from different nations and with different looks really inspires me.

“It is very important to make people aware of the problem with AIDS and HIV and we want to contribute in the fight against the disease by donating some of the sales from this collection.”

As well as raising funds for the fight against HIV and AIDS, H&M hopes to raise awareness about safe sex among the young by donating to such an important cause.

Our regular readers will know how strongly we feel about charity fashion events, and you know what we’re about to say….. get saving now for guilt free shopping!