Posts Tagged ‘Asda’

campaign, denim, Department Stores, Features

ShinyStyle campaign: We need your help to get retailers to sort out their sizes

By Andrea Petrou on February 3rd, 2010

Denim.jpg

My fun jeans Inbetweener and research articles have taken a serious turn.

After they were published I received many emails from you telling me about all the trouble you’ve been having finding that perfect size.

I didn’t realise this was that much of a problem and affected people so badly, so I called up Asda, who already stock inbetween sizes to see if there was really a demand for these measurements.

Joanne Newbold, a representative for the supermarket told me: “This range is popular. We trailed it just under a year ago and the popularity has led us to expand the range to include different styles and colours.”

This confirmation, plus your comments, has lead us to start a campaign. We want to badger retailers to either stock sizes with an industry wide universal measurement system or to follow Asda’s lead and introduce inbetween sizes.

However, to really make it work we need your help. So we’ve started the campaign off with a small survey, which we can take to retailers to show them that we mean business.

Click on the link below to fill in the questionaire and please spread the word.




Features, Opinion

Why I hate being a denim Inbetweener

By Andrea Petrou on January 27th, 2010

Jeans.jpgI really enjoy shopping, strike that, who am I kidding? I love it.

I spend hours thinking about what I want and justify why it deserves a place in my wardrobe and a mark on my bank statement.

Vintage, bags, shoes, tops and dresses, you name it, I want it.

However one thing that keeps me up all night, and not in a good “If I buy that top it’ll go with that skirt” kind of way, is that dreaded pair of jeans. Because I’m one of those Inbetweeners.

Unlike it’s Channel 4 comedy namesake this isn’t a laughing matter. In fact I’m sure those who know what I’m talking about, and according to Asda who launched a mid sized jeans range last year that’s about two thirds of women, will back me up when I say it’s really quite horrible.

For those lucky enough to be feeling confused at this point, let me explain.
A denim Inbetweener is really what it says on the tin, it’s someone who’s, well, inbetween jean sizes.

You can spot an Inbetweener in a range of ways.

She’ll be the girl who comes out of the changing room dripping with the sweaty challenge of having tried to wriggle into those size 10s, 12s or 14s.
Or girl who’s legs and feet are sticking out of the changing room door, a la the wicked witch of the East in the Wizard of Oz but without the perks of those pretty red glittery shoes, while she lies down struggling to get that zip past the crotch area.

And finally it’s that lady you’ll hear frantically whispering on the phone, which translates as “SOS,quick, help, I’m stuck in this pair of jeans”. She’ll also be the girl covering that little tiny hole she made in the bottom area of the denim when she breathed out too quickly with the relief on getting them on before realising the muffin top was too big to disguise. Yes I hold my hands up to that one, and have tried on many occasions to hide that ripping sound with a cough.

But we’re not doing this just so we can say we fit into a smaller size, after all we’re not like Kerry Katona and in denial about what those endless take-away are doing to our waistlines, we’re doing it because the next size up is too frigging big.

It’s the GM Goliath equivalent of the size below, and while there’s no problem getting this size up, it’s keeping it there that’s the problem.

Talking to my friends I know I’m not alone and they too have a story to tell about their own Inbetweener scenario (one had to resort to asking a shop assistant to help her pull her too tight jeans off during one very bad emergency). We’ve also pinpointed some of the worst offending shops, which although I won’t name, I’m sure you know who they are.

And I’ve come to conclude that online jeans shopping is the worst. Yes they may have size charts but honestly who has a tape measure handy and time to measure that waist and hips, especially when it’s peak shopping time and there’s only one pair of those jeans in your (hopefully right) size left?

And when that package arrives and you squeeze yourself into them (there’s so much more time to do this in the comfort of your own home) you end up walking around like a penguin because there’s no one on SOS size duty. Not even that smug assistant.

So I’ve decided that until other retailers sort out their sizes or follow Asda’s mid size lead there’s two options into fitting into those jeans.

1. Follow Renee Zellweger’s lead when she needed to beef up for her Bridget Jones role, and eat as much fast and fatty food as possible to fit snugly into the next size up.

2. Work out at the gym for a good few weeks to slim into the smaller size.

Hmm now where did I spot that Krispy Creme drive thru? And I wonder if they do loyalty points?



Beauty, Fashion News

Asda launches range of clothing with built in shapewear to eliminate those embarrassing Bridget Jones moments

By Andrea Petrou on January 12th, 2010

Asda shapewear.jpgWe know we’ve covered shapewear quite a bit this year, but unless you know of some miracle diet (email us sharpish if you do please) we know, like us, many of you will still be showing a few signs of that post-Christmas bulge.

So we couldn’t help but tell you about Asda’s new shapewear range with a difference.

Understanding that Bridget Jones moment many of us fear when it comes to big knickers, the supermarket has launched a range of clothing with built-in shapewear, which is said to help give the illusion of a more trim and toned figure by taking an inch and a half off your waist line.

Fiona Lambert, brand director for George said: “There is no need for women to slave away in the gym or diet to achieve the perfect shape.”

And she’s quite right when a range looks as good as this. Choose from a Tummy tamer little black dress (£28) or high-waisted skirt (£16), which we think are far better value than a personal trainer.



Features, Gallery

Gallery: Top 5 Worst Work Uniforms

By Andrea Petrou on October 19th, 2009

Everyone has a horror story to tell about a work uniform, me included. While deciding what I wanted to do with my life I took a job at travel agent Going Places. And seven years ago, the uniforms were still stuck firmly in 90′s style.

Think school uniform pleated blue skirt, with a multi coloured puke patterned blouse and dreadful court shoes. I felt like an unlucky, ground bound air hostess.

And the comments that I got at the bus stop clung as much as the cheap viscose this hideous uniform was made of.

Then there was my time at a well known Italian high street store. After the hideousness of the Going Places I didn’t think it could get worse, after all we got discounts on all the clothes that we had to wear for work. Girl’s dream right?

Well not if the only sizes you could buy were a 6 and 8. The store only employed girls of this size but god help you if you had been on a holiday and put on a few pounds.

Needless to say I only stayed a few weeks.

And it seems we aren’t alone with this. Online clothing supplier, Clothes2Order, has launched a national search for the UK’s worst work uniform. The company is inviting businesses from across the country to submit photos of staff in their uniforms for the chance to win a complete uniform makeover.

We’ve also had a scout around to find the uniforms that really are a sight for sore eyes.
Click on the picture below to begin.




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