Features, Gallery, sponsored post
By Andrea Petrou on October 17th, 2011
eBay, the UK’s leading online marketplace, is unveiling a new fashion advertising campaign to promote its Fashion Outlet.
The autumn-winter adverts will feature fashion items from some of the leading brands that sell through the site, including House of Fraser, Office and La Redoute, Joe Browns and Very Clearance.
The campaign strapline, “The clothes you love direct from the brands you love”, reflects the growing number of high-street retailers that use eBay to reach to the site’s 96 million users across the globe. The sale of in-season stock on eBay’s Fashion Outlet, has secured shoe retailer Office, 50,000 new customers.
Outdoor ads will appear on buses, billboards and in stations in London, Birmingham, Manchester, Leeds, Glasgow, Liverpool and Sheffield from 3rd October, lasting two weeks.
Print activity will start on 4th October, with ads in women’s weekly lifestyle magazines, including Grazia, Hello and More, and in early November for women’s monthly magazines, such as Marie Claire and Glamour.
eBay’s Fashion Outlet launched in April last year, and now hosts over 100 fashion brands and 30 high-street stores including Superdry, Bench, Ted Baker and Jigsaw, offering shoppers the best deals and discounts on new, branded goods up to 70% off.
The fashion category on eBay is outpacing the market, with transaction volume growing 30% year on year over 2010, attracting over four million customers searching for items each month.
Miriam Lahage, VP of Fashion for eBay said: “We’re attracting growing numbers of shoppers to our Fashion category as consumers want to choose from a huge selection of products, from the brands they know and love, at great prices. Our latest campaign showcases the unique fashion offering available on our site – only on eBay can you get the combination of the biggest brands and the best of the high street, combined with that special vintage find, and that illusive top from last season.”
See the gallery below for all the fashions:
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