Fashion Council moves to help ethical fashion brands

In our last post we told you about a fantastic new eco-fashion brand that had popped up in Selfridges.

However, although many of you are more than happy to do something that helps the environment we know that these items are often far more expensive than your average highstreet brand.

We can only put this down to the fact that sourcing the materials and making them in an ethical fashion is more expensive, and requires lots of time and effort.

However, we’re not sure if this reasoning quite works with our credit cards. Thankfully we’re not alone in our thinking. Harold Tillman, head of the British Fashion Council, has realised that many of us are shying away from ethical fashion due to the price so he’s started a campaign to help us out.

He has gained the support of Vivienne Westwood, Monsoon and the London College of Fashion‘s Centre for Sustainable Fashion, and is pushing the Government to give brands that push eco-fashion tax breaks, which could help them reduce their prices.

“If UK citizens can get tax breaks on more energy efficient cars and other sustainable products, why can’t they wear their values with pride and get tax breaks on ethical fashion?”

Would you buy more ethical fashion if it was cheaper? Let us know by leaving your comments below.

[Via Elle]