Posts Tagged ‘campaign’

Gallery, News

Gallery: Michelle Obama’s campaign style

By Andrea Petrou on September 5th, 2012

We’ve always loved Michelle Obama’s sense of style and with the US political world hotting up over the past few weeks, we’ve seen a lot more of her fashion.

Yesterday the First Lady looked amaze in a stunning sleeveless Tracy Reese frock with a deep pink, printed bodice that gave way to silver at the skirt hem, while making a speech backing her husband, President Barack Obama, for another four-year White House term.

She finished the look with a set of matching J.Crew rose pumps.

However, this isn’t the first time she’s blown us away with her campaign style, opting for a range of patterned statement shift dresses to make her point.

See her campaign style below.
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Features, Gallery, sponsored post

eBay unveils new fashion campaign

By Andrea Petrou on October 17th, 2011

Sponsored Post

eBay, the UK’s leading online marketplace, is unveiling a new fashion advertising campaign to promote its Fashion Outlet.

The autumn-winter adverts will feature fashion items from some of the leading brands that sell through the site, including House of Fraser, Office and La Redoute, Joe Browns and Very Clearance.

The campaign strapline, “The clothes you love direct from the brands you love”, reflects the growing number of high-street retailers that use eBay to reach to the site’s 96 million users across the globe. The sale of in-season stock on eBay’s Fashion Outlet, has secured shoe retailer Office, 50,000 new customers.

Outdoor ads will appear on buses, billboards and in stations in London, Birmingham, Manchester, Leeds, Glasgow, Liverpool and Sheffield from 3rd October, lasting two weeks.

Print activity will start on 4th October, with ads in women’s weekly lifestyle magazines, including Grazia, Hello and More, and in early November for women’s monthly magazines, such as Marie Claire and Glamour.

eBay’s Fashion Outlet launched in April last year, and now hosts over 100 fashion brands and 30 high-street stores including Superdry, Bench, Ted Baker and Jigsaw, offering shoppers the best deals and discounts on new, branded goods up to 70% off.

The fashion category on eBay is outpacing the market, with transaction volume growing 30% year on year over 2010, attracting over four million customers searching for items each month.

Miriam Lahage, VP of Fashion for eBay said: “We’re attracting growing numbers of shoppers to our Fashion category as consumers want to choose from a huge selection of products, from the brands they know and love, at great prices. Our latest campaign showcases the unique fashion offering available on our site – only on eBay can you get the combination of the biggest brands and the best of the high street, combined with that special vintage find, and that illusive top from last season.”

See the gallery below for all the fashions:

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Beauty, Celebrity gossip, Gossip

Emma Stone bags a Revlon contract

By emilyborrett on August 10th, 2011

The actress Emma Stone, along with Cowboys and Aliens star Olivia Wilde, is set to become the next global ambassador for the iconic cosmetics brand, Revlon.

You won’t see our favourite American redhead as the face of Revlon until 2012, but when the campaigns finally hit, her face along with Olivia’s will be all over magazines, TV and the internet.

Previous women to have represented Revlon include Kate Moss, Jessica Biel and Halle Berry – so we hope Emma is feeling pretty good about herself right now.

Gucci Westman, the artistic director of Revlon, explained the brand’s new choice of ambassador: “Both embody strength, beauty and femininity. Emma is so classic in a Grace Kelly real movie star way and she is an amazing actress as well. Olivia has the most unbelievably beautiful eyes and she is also cool and intelligent. I cannot wait for everyone to see our new Revlon campaigns.”

Neither can we!



campaign, Celebrity Style

Drew Barrymore’s mixture of glamour

By Andrea Petrou on July 26th, 2011
Drew Barrymore was chosen as the face of Neiman Marcus’ The Art of Fashion campaign because she mixes old Hollywood and modern day glamour.

The actress – who is only the second celebrity to feature in the promotional shots for the department store, following Jennifer Jason Leigh in 1994 – has posed in designs from labels including Akris and Valentino for the new campaign.

Eddie Nunns, vice president of Neiman Marcus brand creative, told WWD: “The shoot tells the story of a star’s transformation. We felt that Drew Barrymore possessed not only the pedigree and glamour of old Hollywood, but also the confidence and spirit of the modern-day woman – much like Neiman Marcus itself.

“She’s a powerful, modern woman with trans-generational appeal. The project beautifully captures the essence of Neiman Marcus’s edits of the fall collections.”

Photographer Norman Jean Roy has taken the pictures which will appear in the September issues of Vogue, Vanity Fair and W.



Celebrity Style, Designers

Blake Lively to become a brand ambassador for Stella McCartney.

By Andrea Petrou on July 4th, 2011

cnsnd

Blake Lively is to become a brand ambassador for Stella McCartney.

The ‘Gossip Girl’ star – who is reportedly dating film star Leonardo DiCaprio – met the fashion designer after striking up a conversation about their mutual love of vegetarianism, and will now represent the brand in her native US.

A source told The Mail on Sunday newspaper: “Like Leonardo, Blake is an animal lover and believes in cruelty-free fashion so when she met Stella at the Costume Institute gala at the Metropolitan Museum of Art last month she found they shared many of the same ideals.

“Stella thinks Blake would be the perfect brand ambassador for her company in America.”

Blake, 23, has recently been photographed wearing Stella’s designs for a magazine shoot.

The actress is also an ambassador for Chanel, signing with the iconic fashion house last year, and shooting an advertising campaign for their range of Mademoiselle bags.

Chanel creative director Karl Lagerfeld said of the young star: “She’s a kind of American dream girl. I think she will become a great actress.”



Celebrity Style, Designers, News

Helena Bonham Carter was “amazed” she was paid to become the latest face of Marc Jacobs

By Andrea Petrou on July 4th, 2011

Helena Bonham Carter was “amazed” she was paid to become the latest face of Marc Jacobs.

The ‘King’s Speech’ actress appears in a new campaign for the designer and while she never got to meet him while doing the ads – which were shot by photographer Juergen Teller – she says it was a dream come true.

Helena – who is famed for her eccentric dress sense – told Elle.com: “I’ve never met Marc, but I’ve always admired his clothes. And he just said, ‘Would I be interested?’

“Also just go with it and wear whatever I wanted, if I wanted to wear shoes that were different colours. In fact there were strict instructions, ‘Please make sure she wears shoes that were different colours.’ It came out like that.

“I just had a great day, I was amazed I was paid to do it. Frankly, I had a great day’s fun of dressing up and playing around with Juergen. He’s the least controlled, the least affected.”

Helena, 45, also spoke about her unique sense of style, admitting it’s not to everyone’s taste.

She said: “My instinct anyway, unfortunately, as some people can tell, is to dress up. I do like dressing up, and I feel like you’re channelling different people. They might be very unfortunate creations or sometimes more fortunate.”



Celebrity Style, Gallery, News

Angelina Jolie to front the Louis Vuitton campaign? We take a look at her style

By Andrea Petrou on April 26th, 2011

The rumour mill is buzzing this morning with news that stunning starlet Angelina Jolie could be the new face of Louis Vuitton.

The actress is said to be taking on the role, which will net her a record pay check for endorsement – a huge $10 million. It is claimed that Angelina had some help from her friends with the latest ad campaign starring the likes of Freja Beha Erichson, Raquel Zimmermann and Kristen McMemeny.

According to reports from E!, the campaign will be shot by Annie Leibowitz in the next two weeks. She’ll join the likes of Madonna and Jennifer Lopez who have also taken on this role.

We’re actually quite surprised it took this long for the starlet to get a deal like this. Her 50s style reflects the classic nature of Louis Vuitton and her elegant red carpet dresses are also a perfect match to the brand. See the gallery below for a mini style spotlight on Angelina Jolie.
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Celebrity Style, First Looks, Gallery

First looks: Emma Watson for Lancome

By Andrea Petrou on March 15th, 2011

Taking a break in between shots

Picture 1 of 5
Picture 1 of 5

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Features, Opinion

Why we should all believe in fashion fate

By Andrea Petrou on February 8th, 2010

Clothes rail.jpg

Lauren Bravo writes:

I am not a superstitious person. I will walk under ladders. I take great delight in opening umbrellas indoors. I will put shoes on tables, open crisp packets upside down and gleefully skip around safe in the belief that a piano won’t suddenly fall from the sky and crush me under the weight of cosmic misfortune. I stopped believing horoscopes after Shelley Von Strunkel told me I was going to fail my A-levels, causing me a week of panic and the initial moves towards an alternative career as a welder.

No, I am not superstitious. Except, that is, for in one crucial area of life. Shopping.

As anyone who has recently ventured up a British high street will be aware, shopping isn’t the easy, breezy experience it used to be (in, say, the 1830s). For one thing, there’s the eternal sizing debate, which Andrea’s been exploring this past week with her denim inbetweener campaign (click here to complete our ShinyStyle size survey). When you have to make time in your schedule for winching yourself out of clothes you’ve managed to get stuck in (not to mention the inevitable newspaper interviews after the firemen have left the changing room with their cutting equipment), it does limit the potential to source perfect garments. And, y’know, sleep and things.

Then there’s the competitive element. As a general rule, the cheaper you go on the high street, the more aggressive and ruthless the shopping becomes. This is a result of what I like to term the “Treasure Theory”; that nagging feeling, as you stand and look round a crowded store full of discarded sweatpants and unseasonable kaftan tops, that somewhere in there exists a garment which could change your life.

It’s the logic that lies behind shops like TK Maxx and Matalan, convincing us that if we rummage for long enough, and use enough handbag force to elbow other shoppers out of our way, we will find the bargainous Chanel-alike among the sea of lamé prom dresses and pvc jackets. The only thing separating us from that item of dreams is a healthy dose of fashion fate.

Yes, one should never underestimate the role of destiny in shopping. I can’t be the only one who, when debating a purchase, hears the voice of Doris Day drift under the changing room door… “Que Sera, Sera… whatever will be, will be…”. How many times have you seen your perfect skirt being carried by somebody else, and followed them around the shop like a dog, hissing ‘drop it! Drop IT!’? How many times have you justified a pricey purchase with the fact that it is still there in your size, and so it is Meant to Be? How many times have you very nearly worn a dress, then changed on instinct at the last minute, only to turn up at an event finding your ex’s new girlfriend in the dress you nearly wore? That, my friends, is fashion fate.

I’ve suffered my fair share of blows, but last week, shopping destiny dealt me a good hand. Back in December I had seen a studded black jacket in H&M. I had picked it up, gone ‘ooh’, been told by my friend that it felt like lizard scales and was therefore creepy, and put it back on the rail. I thought no more of it. But then, as the days passed, I started to find this jacket suddenly entering my thoughts. It would pop into my mind as I stood in front of the wardrobe every morning. I would think “if I had that studded jacket, I could wear it with that. If I had that studded jacket, it would look perfect with this”, and so on, until I had pretty much convinced myself that the studded jacket was the key to my future happiness.

So then began a mad pursuit of the studded jacket across every H&M in London. Oxford Circus had sold out, Marble Arch had sold out, Regent Street only had it in a size 8. Everywhere I enquired, I got sad, pitying head-shakes, as though the shop assistants knew they were denying me outfit perfection. I trudged the streets for days, from store to store. I started hallucinating studded jackets, seeing them in mirrors and window reflections and draped over small children on buses. Eventually, I gave up and resigned myself to that fact that the studded jacket was not meant to be in my life.

THEN, several weeks later, thoughts of studded jackets entirely out of my head, I was doing a quick after-work shop dash and decided to pop into H&M to buy some earrings. I very nearly didn’t, as I was late, but something in my gut told me to go in (either fate, or a Prêt meatball wrap). So I did, and there, glinting at me across the store, I saw it. It wasn’t even on a hanger, it was just flung across the top of a rail, looking lonely. As I ran towards it, arms outstretched, I convinced myself it wouldn’t be my size. “It will be the ruddy size 8, don’t get your hopes up”, I thought. So imagine my joy when I got there, clutched it in my sweaty palms and discovered it WAS my size! Fashion fate was on my side for once, and the key to styling happiness was finally mine! Oh, wondrous kismet!

(Actually it turns out the jacket doesn’t go with as many things as I thought it would. It’s also a bit too long, and really does feel like lizard skin. But hey, I wouldn’t have swapped that moment for anything).



campaign, denim, Department Stores, Features

ShinyStyle campaign: We need your help to get retailers to sort out their sizes

By Andrea Petrou on February 3rd, 2010

Denim.jpg

My fun jeans Inbetweener and research articles have taken a serious turn.

After they were published I received many emails from you telling me about all the trouble you’ve been having finding that perfect size.

I didn’t realise this was that much of a problem and affected people so badly, so I called up Asda, who already stock inbetween sizes to see if there was really a demand for these measurements.

Joanne Newbold, a representative for the supermarket told me: “This range is popular. We trailed it just under a year ago and the popularity has led us to expand the range to include different styles and colours.”

This confirmation, plus your comments, has lead us to start a campaign. We want to badger retailers to either stock sizes with an industry wide universal measurement system or to follow Asda’s lead and introduce inbetween sizes.

However, to really make it work we need your help. So we’ve started the campaign off with a small survey, which we can take to retailers to show them that we mean business.

Click on the link below to fill in the questionaire and please spread the word.



Ad campaigns, Affordable Fashions, Fashion News

OP’s new campaign is a young Hollywood celeb-fest

By Kimberley Foster on June 25th, 2009

opnewcampaign_hothollywood.jpg

Some of Hollywood’s youngest (and hottest) stars have come together for OP’s new back-to-school “OPen Campus” fall campaign. They include 90210‘s AnnaLynne McCord, Sophia Bush, Solange Knowles, Joel Madden, Brody Jenner and Cody Linley. Photographed against the OP bus, the gang gossiped, listened to music and skateboarded. Available exclusively from Walmart, watch a promo video of the campaign after the cut…

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Designer Fashions, Fashion News, Tops

“Fashion Targets Summer Fridays” breast cancer campaign

By Kimberley Foster on June 22nd, 2009

fashiontargetssummerfridays_ralphlauren_campaign.jpg

Models including Lily Donaldson and Lily Cole have put their faces to a new breast cancer awareness campaign “Fashion Targets Summer Fridays (FTBC)”. The initiative encourages us all to buy the Ralph Lauren-designed FTBC polo shirts, and wear them to work on Fridays. They retail for $55 each and are available from Net-a-porter. Proceeds from the T-shirts will go towards Susan G. Komen for the Cure and other FTBC-supported organizations. So, what are you waiting for? Grab yourself a Ralph Lauren polo and help the cause.



Ad campaigns, denim, Designer Fashions, Fashion News

Calvin Klein Jeans billboard upsets Manhattan

By Kimberley Foster on June 17th, 2009

calvinkleinjeans_billboard_newyork.jpg

Calvin Klein is in hot water yet again after a provocative billboard for its womenswear and menswear jeans line was unveiled in New York this week. The racy ad which depicts a young female semi-naked model lying across one man and kissing another has caused uproar amongst appalled Manhattanites. However CK designers are at a loss to see the problem.

“It’s my favorite campaign ever!” said CK menswear designer, Italo Zucchelli. “I hope they’re going to be, ‘Ooooh, what is that?’ And then they buy our jeans. In the best tradition of Calvin Klein.”

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Fashion News

Anna Wintour and Sarah Jessica Parker to co-host fashion week fundraiser for Obama

By Kimberley Foster on August 29th, 2008

obama_annasjp.jpgIt seems that Sarah Jessica Parker and Anna Wintour share more than a love of fashion, they are also united in their love of Barack Obama.

The duo will co-host a fundraising fashion show for the U.S. presidential candidate during New York Fashion Week on September 9th.

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Celebrity Style

Rachel Bilson & Hayden Christensen work together for Teens for Jeans

By Andrea Thatcher on January 9th, 2008

OC actress Rachel Bilson is regularly listed in style guides as being well dressed. Her style is envied around the world for her effortless, thrown together looks often comprising of vintage and denim. Now she is encouraging people to clean out their wardrobe and give away their “gently worn” (ie not completely worn out) jeans to homeless teens in the US. See after the jump for some hilarious out takes from the filming of this commercial.

[source: OSOblog]

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