Posts Tagged ‘campaigns’

Celebrity gossip

Nicole Scherzinger takes over from Christina Henricks as the face of fashion brand London Fog

By Andrea Petrou on October 27th, 2011

Nicole Scherzinger is the new face of London Fog.

The ‘X Factor’ judge replaces ‘Mad Men’ actress Christina Hendricks to appear in the latest campaign for the fashion house and says it’s a dream come true.

The former Pussycat Dolls singer said: “I love trenchcoats and London Fog coats are timeless.”

The brand – which is famed for its coats – hope Nicole will bring a more modern and contemporary feel to the campaigns, which are due to launch in 2012.

Dari Marder – chief marketing officer at Iconix Brand Group, which owns London Fog – said: “Christina Hendricks was fantastic for us, but she was more classic and tailored. Nicole is a little more modern and contemporary. She has a really fierce sense of style. With ‘X Factor,’ this is her moment and it brings the brand to the forefront of the consumer’s mind.”

Nicole, 33, recently revealed she likes to opt for a “grown up” look when it comes to her style.

She said: “My style has evolved into being a little bit more grown up. It’s rock ‘n’ roll inspired, but chic. Glam rock.

“If I wear a lace dress I throw on a leather jacket to toughen things up, or some crazy boots. I like dresses that are sassy, but have clean lines.”



Fashion News, Gallery

Megan Fox named as the new face of Armani Cosmetics and we put together a gallery in celebration

By Shiny writer on August 4th, 2010

She may no longer be starring in Transformers but Megan Fox hasn’t lost her popularity. She’s pushed out favourite Lara Stone (who pushed out Sasha Pivovarova) and become the new face of Armani Cosmetics.

The actress is no stranger to modelling, or to Armani for that matter. She already fronts Armani’s lingerie and jeans campaigns and has been spotted in the designer’s Prive collection on more than one occasion and opted for this label for her wedding dress in June.

In a statement Megan said: “Mr. Armani is an iconic visionary for all things fashion.

“I’m honoured to be associated with him”.

According to a spokeswoman for the designer, Armani chose the actress for the beauty campaign because “she embodies the spirit of the women of today: free, confident and seductive. Her beautiful features reveal femininity, sensuality and strength.”

So what makes Megan so special? We put together a gallery to show you exactly what Armani was talking about.



Ad campaigns

Kylie Minogue fronts TOUS Jewellery campaign

By Andrea Petrou on May 26th, 2010

Kylie.jpg

We’ve always believed that Kylie had something magic about her and it seems we were right.

However, this time we’re not talking about her fashion sense or amazing voice we’re actually refering to an ad for jewellery brand TOUS, where the pint sized popstar plays the role of the sexy magician performing in a Paris theatre.

The campaign for the company’s SS2010 collection also see Kyles’ posing alongside rabbits, saws, top hats, cards and silks mixed with the new TOUS collection.

We have a feeling this campaign may do the trick in encouraging us to buy, we’ve even got our credit cards at the ready.

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