More Project Runway winner news, Jeffrey Sebelia launches contemporary line

Earlier this week we showed you some of the new items from Project Runway Season 2 winner Chloe Dao’s line for QVC, and now comes news that the season 3 winner Jeffrey Sebelia is launching a lower-priced contemporary line named after himself. His more upscale Cosa Nostra line attracts celebs like Gwen Stefani and Tommy Lee, but this new line is targetted toward “a younger customer who cannot afford Cosa Nostra” Sebelia told WWD. “Girls today shop at H&M and Urban Outfitters, and then go to boutiques and put it all together,” he said, and this new line caters to that demographic.

Silk dresses with a ’40s sensibility, ruffled skirts, tank tops, loose blouses, and jean shorts are all among the 100 pieces of the collection. The price range is $38 to $78. Jeffrey’s clothes are currently available at the Steve Martino & Assoc. showroom in the New Mart in New York, but he hopes the new line will sell in a range of stores. We’ll keep you posted!