Seven For All Mankind extending their line beyond denim

Denim brand Seven For All Mankind is pushing beyond the blue jeans market to conquer shoes, purses, and sportswear. Seven, along with other luxury denim brands like Citizens of Humanity and True Religion, heralded in an age where spending $200 on a pair of jeans wasn’t just accepted, it was expected. But being known for only one product isn’t very lucrative, and so when VF Corp, the world’s largest apparel company, acquired the brand in a $775 million acquisition, they decided to expand. Seven purses, shoes, and clothing are currently being sold in high-end department stores and boutiques and kids and men’s non-denim lines are in the works as well. A Seven flagship is set to open in Hollywood in November. More pictures after the jump!



From:Pictures: 2012 British Soap Awards - Best dressed, Michelle Keegan, Jennifer Metcalf and more