Adidas teams up with Diesel to create new denim line

Adidas is on a roll in the fashion world lately. First with its Adidas by Stella McCartney line with the golf collection to debut this spring, then teaming up with Y-3, and now signing a four-year deal with Diesel to create Adidas Originals Denim by Diesel. The jeans line will include two men’s and women’s styles and will only be available at Adidas Originals stores, which has many stores across the globe. For women, the first style will be more of a bootcut design with a slightly higher waistline available in lighter and darker washes. The second style will be black denim with a chicer look. The jeans will retail around $237 for women and $311 for men. Look for the ad campaign to launch in February.

[WWD]