Posts Tagged ‘DKNY Jeans’

Ad campaigns, Celebrity gossip

Twilight star Ashley Greene becomes the new face of DKNY and DKNY Jeans

By Andrea Petrou on October 20th, 2011

Ashley Greene has become the new face of DKNY and DKNY Jeans.

The Twilight star will appear in the brands’ spring 2012 ad campaigns and says she can’t wait to get to work.

She revealed: “I’ve always loved Donna Karan’s creations. To be a part of the brands’ message is incredibly exciting because it feels like such an organic fit. It’s easy to talk about how these clothes work for my lifestyle, whether I’m in New York, L.A. or traveling for work.”

Donna Karan vice president Patti Cohen says Ashley was the ideal person to front the campaigns because she is aware of the importance of social media sites such as twitter and Facebook.

She said: “Ashley embodies everything DKNY – her energy, her spirit, her eclectic personal style. She is on the forefront of what it means to connect with a global fan base through social media, a focus that is aligned with our digital and new media initiatives.”

Ashley has previously revealed she refuses to get so slim she has a “child’s body” as she prefers to have a healthy and toned figure.

She said: “A lot of people like to be super tiny, but I don’t want a child’s body – I want a woman’s body that is extremely fit. It’s so much sexier.”


Rachel Bilson stars in campaign for her Edie Rose for DKNY line

By Andrea Kiliany Thatcher on July 17th, 2008


From Catwalk Queen:Taking a leaf out of Justin Timberlake’s William Rast book is Rachel Bilson who stars in the ad campaign for her own clothing label, Edie Rose for DKNY Jeans.

The actress appears in the ads alongside models, Fabienne Vanderhaeghen, Regina Feoktistova and Giedre Dukaskaitein. Photographed against a New York backdrop, the début line will launch in time for back-to-school.

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Department Stores, Designer Fashions, Fashion News, New Fashions

Donna Karan International to introduce DKNYC line this summer

By Andrea Kiliany Thatcher on May 13th, 2008


Donna Karan International is ready to add a new label to its stable of brands: DKNYC, a better sportswear label with price points similar to the current DKNY jeans range.

The new line will be similar in concept to the City DKNY line launched in 2001 but shuttered in 2005. Why try again? The company is doing well, sales are up, and it seems like a better time in the market.

“DKNY, in its original concept, was able to touch many people,” Donna Karan told WWD. “That’s what New York City is — complicated, multidimensional … As I see it, the C stands for circa. It’s Circa DKNY, from its original core concept, when it was really intended for a much wider level. The current success of DKNY opened up the doors to be able to expand.”

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Affordable Fashions, Celebrity Style, denim, Fashion News, New Fashions, Retail News, Television

Rachel Bilson answers tween dreams by launching clothing line with DKNY

By Andrea Kiliany Thatcher on March 13th, 2008


Rachel Bilson has one of the most sought-after and oft-copied personal styles in young Hollywood, not to mention one of the least tacky and most age-appropriate. So we’re thrilled that the former O.C. babe has teamed up with someone else familiar to the teen market – DKNY Jeans.

Bilson and DKNY Jeans are set to collaborate on a junior sportswear line called Edie Rose. (Just like Kohls and Avril Lavigne, Bilson’s won’t be on the label … interesting. More on that over at Catwalk Queen.)

But don’t worry, Bilson won’t be completely invisible, she will star in the advertising to debut this fall.

“I am just amazed at how the team at DKNY Jeans were able to listen to my ideas and come out with exactly what I was talking about. They literally brought my ideas to life,” Bilson told WWD. “I also want to show people that you don’t have to pay a million dollars for clothes that look good. You don’t have to spend a lot to get a great look.”

The Edie Rose for DKNY Jeans label will consist of a 15-piece collection featuring button-down tops, sweaters, jackets, T-shirts, dresses and two jeans styles – a straight leg and a skinny leg.

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