Designer Ce Ce Chin was fed up with wearing sneakers designed by mega brands. The shoes were made for men, but were supposed to fit women’s slender feet as well. Of course, they didn’t. Chin decided to create a line of footwear based on the sneaker aesthetic, but made for a woman’s foot.
Named after the theory that we wear twenty-percent of our wardrobe eighty-percent of the time, she wanted to create a line that would fit into that twenty-percent. The line includes boots and sneakers, many with hidden wedges that give the wearer a major height boost without giving away the trick.