Emma Watson poses alongside her brother Alex for Burberry’s SS2010 campaign

There’s something magic about Emma Watson, and were not talking about her role in Harry Potter. It seems everything she touches, is a success and this time the spell has fallen on her younger brother Alex Watson, who has made his modelling debut in Burberry’s spring ad campaign alongside Emma who will be fronting the brand for the second time.

According WWD, chief creative officer Christopher Bailey met Alex through Emma, and “loved their dynamic, their brother and sister energy,” so he decided to take a chance and use him in the campaign.

We think the brother and sister duo cut striking figures against the 18th-century townhouse theme, and its clear this year’s womens trends are set to continue along the lines of big shoulders.

The campaign also features musicians George Craig and Matt Gilmour, the son of Pink Floyd’s David Gilmour, and Max Hurd, a grandson of Douglas Hurd, Britain’s foreign secretary under British Prime Ministers Margaret Thatcher and John Major.