Eva Mendes becomes face of Angel
Eva Mendes - new face of Angel
The 37-year-old Hitch star is delighted to be fronting the new advertising campaigns for the 19-year-old perfume – which will be joined by an eau de toilette version in August – because she has always associated it with femininity.
She explained: “I grew up with Angel. I remember thinking, as a child, ‘That’s what a woman smells like.’ I’m the baby in my family by 10 years, and my sisters wore it. It comes full circle now that I’m the face of Angel.”
Eva was chosen to front the campaign because of her versatility. Joel Palix, president of Clarins Fragrance Group and director general of the Mugler company, explained: “Eva can be demure one minute and sensual the next.”
She also admitted she would consider releasing her own fragrance – but only if there was a good reason to do so.
She told WWD: “I’m Cuban, and it is a rite of passage to be doused in Les Violetas, a baby perfume, whether you like it or not.
“I tend to not jump into things right away, unless I have an emotional connection to it. People can really sense whether or not something is authentic. When you’re just slapping your name on something, it shows.”
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