Alexa Chung becomes the face of Lacoste’s new fragrance

Alexa Chung is no stranger to ad campaigns. However, she must be exceptionally proud of her latest signing.

The star has been announced as the new face of preppy brand Lacoste’s new fragrance. But what makes this extra special is that it’s the first time the brand has used a female celebrity face.

The perfume is set to launch in January next year and we can imagine the ads are going to be great. You only have to look at Alexa’s shoots for Pepe to know that.