Designer Fashions, designer pick of the week, Events, Fashion Crush, Gallery, London fashion week
By Andrea Petrou on September 29th, 2010
By Emily Borrett.
The great thing about Fashion Week craziness is all the new talent that emerges each year at Vauxhall Fashion Scout – you may have read of it – termed the “talent goldmine” by Vogue, where some of the best young designers are given a platform to show their work. Leading British motor manufacturer Vauxhall has sponsored Vauxhall Fashion Scout for the last nine seasons in the spirit of showing its support for the British fashion industry and emerging talent – and what talent there was. ShinyStyle went to see the collections of the Ones To Watch winners this year, to check out the clothes and have a little chat with the designers.First up was Georgia Hardinge with her SS2011 collection, entitled La Belle et la Bete.
It wasa beautifully flirtatious little array of clothes that very dreamy and very French. Sent down the runway were frothy, gorgeous white cocktail dresses that looked like whipped cream and sugar, sleek little dresses in liquid-looking prints in silvers and greys and black sheer separates with super-structured hips and bodices. The claps that ensued were well-deserved – it’s easy to see why supermodel Erin O’Connor is already a huge fan.
Unfortunately because of the backstage rush (mental, if you were wondering) after the show we were only able to grab a couple of minutes with her. Despite the obvious stress she was under, with organisers shouting and chivvying all over the place, Miss Hardinge was very friendly and up for a chat.
SS: Hi Georgia, your collection was gorgeous today. Could you tell me a little bit of the inspiration behind it?
GH: I took a lot of inspiration from the French artist Jean Cocteau – he was my muse for this collection – and the idea of old beauty meeting new beauty, French baroque meeting punk.
SS: What first motivated you to become involved in the fashion industry?
GH: I wanted to be an artist or a sculptor originally, actually. But I didn’t want to make things that were just mounted on the wall or in the middle of the floor; I wanted to make beautiful art that people could walk around in. I wanted to make walking art. That’s how I began making clothes.
SS: I was nerdily reading up on you earlier and found out that you studied fashion design in Paris. Are French women really the best-dressed women in the world, or is that a myth?
GH: [Smiles] No, that’s not a myth. They really are better dressed.
La Belle et la Bete, SS2011
Josephine De La Baume has spoken out about her experience fronting an Agent Provocateur campaign – and the French superbeauty loved it.
From:New York Fashion Week gift bag giveaway!