Posts Tagged ‘Gap Inc.’

Retail News

Gap to consolidate GapKids, babyGap, GapMaternity and GapBody stores

By Andrea Kiliany Thatcher on June 11th, 2008

Gap Body.jpg

Looks like Gap bit off more than they could chew with all their real estate holdings. Much like Gap, Banana Republic, Old Navy and Piperlime recently consolidated their online shops, the retailer will be consolidating its sub-brands into its regular Gap stores.

GapKids, babyGap, GapMaternity and GapBody stores will soon be closing down and their merchandise being redistributed to regular Gap stores.

“We want to put those together with the adult store, unless there is a certain location where it makes sense for those stores to be there,” Gap CEO Glenn Murphy told WWD. “It is easier to run; one management team, one lease to deal with. The variable expenses make more sense, the coverage between people in the stores makes a lot more sense.”

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Retail News

New way to shop Gap Inc. stores – one shopping basket for all

By Andrea Thatcher on May 21st, 2008

Banana Republic copy.jpg

I headed to the Banana Republic site to make a birthday suggestion or two to the hubby (love this necklace, sweetie, xoxo thx!) and what was I greeted with but this orange screen telling me about the “new way to shop” Banana Republic, Old Navy, Gap, and Piperlime online.

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Affordable Fashions, Retail News

Fewer fleeces and more fashion at Old Navy?

By Andrea Thatcher on January 28th, 2008


Looks like Old Navy is looking to shed its image as a fleecy family outfitter. In today’s WWD, Old Navy says it wants to share “big fashion ideas” and target more fashion-forward twenty-somethings.

As a somewhat fashion-forward twenty-something, my interest in piqued, but I’m a little suspicious. Hasn’t Gap Inc., the Old Navy parent company, told us time and time again they were revamping with a more fashionable image?

But according to executives a new marketting campaign with more stylish celebs and models will be just the beginning, ON also plans faster turnover, wardrobe-building pieces, store renovations and a new logo.

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