Looks like Gap bit off more than they could chew with all their real estate holdings. Much like Gap, Banana Republic, Old Navy and Piperlime recently consolidated their online shops, the retailer will be consolidating its sub-brands into its regular Gap stores.
GapKids, babyGap, GapMaternity and GapBody stores will soon be closing down and their merchandise being redistributed to regular Gap stores.
“We want to put those together with the adult store, unless there is a certain location where it makes sense for those stores to be there,” Gap CEO Glenn Murphy told WWD. “It is easier to run; one management team, one lease to deal with. The variable expenses make more sense, the coverage between people in the stores makes a lot more sense.”