ShinyStyle review: ghd Guide to the Seasons AW11 at Soho Hotel

These days most of us are in the middle of preparing our summer wardrobe and worrying more about whether to opt for beach blonde or platinum locks for the warmer season (or is that just me?!); the fashion industry however is already six months ahead, focusing on autumn/winter 2011 and beyond.

When you, like me, have been blessed with natural curly tresses you will at some point have discovered the joys of straighteners that can tame even the frizziest of hair. When I discovered ghds many, many years ago I had somewhat of an epiphany and have never looked back since. So when ShinyStyle was invited to attend ghd’s Guide to the Seasons for autumn/winter 2011 at the Soho Hotel just before Easter, I jumped at the chance!

As with most breakfast events, guests were invited to an early morning buffet of light nibbles – smoked salmon on toast, fresh fruit and even teensy poached eggs – as well as fresh orange juice and copious amounts of coffee, before settling down to see what ghd Creative Director Kenna and his team had planned for us.

While this summer is set to embrace the whimsical waves of hippy chic for the festival season, the autumn season brings a new, more simplistic mood. The emphasis is more on a purer, cleaner aesthetic that truly connected with my minimalistic, Scandinavian heart.

Focusing on four distinct styles, Kenna, guided us through the techniques and tools needed to replicate the catwalk looks seen during the shows of Ingrid Vlasov, Sass & Bide, Danielle Scutt and Maria Grachvogel – all of which ghd were responsible for styling.

Whether you prefer a sleek, intelligent and low-sitting ‘New Young Pony Club’ ponytail or the ‘Hey Boy, Hey Girl’ rockabilly quiff and sloppy French roll, expect to see more control and a streamlined style next winter.

The looks definitely made me want to skip summer altogether – boho chic has never really been my style – and fast-forward to autumn, so I can play around with the new ghd style range and stylers and turn my golden locks into artworks.

The ghd style range retails between £10 to £15 and stylers for £119.