Posts Tagged ‘H&M’

Designer collaborations

H&M team up with Marni for highstreet collaboration

By Andrea Petrou on November 29th, 2011

H&M are teaming up with Marni for a new collection.

The high street retailer are joining forces with the Italian fashion house for their latest designer collaboration, with the label’s Founder and Creative Director Consuelo Castiglioni creating affordable men and womenswear for the company’s spring collection.

Speaking about the collection, Consuelo said: “I wanted to create a true Marni wardrobe by revisiting all our favourite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements”.

The collection will go on sale on March 8 in 260 stores worldwide and online and H&M are thrilled with the products.

Margareta van den Bosch, Creative Advisor for H&M said: “We all love the collection here at H&M and we believe that our customers will do the same. Marni has such a modern touch with everything they do, mixing prints and accessories in a playful but chic way. It’s fantastic to see how Consuelo Castiglioni coordinates her designs, matching new combinations of print and colour, with such incredible craftsmanship behind every piece. The collection will arrive in stores at just the perfect time, as a lovely statement for spring.”

The Marni collection is the latest designer collaboration for H&M, having previously teamed up with Karl Lagerfeld, Stella McCartney, Comme des Garcons, Jimmy Choo, Lanvin, and most recently Versace.



Celebrity Style, Department Stores, Designer collaborations

H&M team up with the costume designer from ‘The Girl With the Dragon Tattoo’ to create a capsule collection inspired by protagonist Lisbeth Salander

By Andrea Petrou on October 27th, 2011

H&M have collaborated with the costume designer from ‘The Girl With the Dragon Tattoo’ to create a capsule collection inspired by protagonist Lisbeth Salander.

Trish Summerville has created all the outfits for Lisbeth (played by Rooney Mara) in the US adaptation of the Swedish film and she revealed she jumped at the chance to give the troubled heroine’s clothes a more “realistic fashion feel” for the Swedish retailer.

She told WWD: “We put a lot of aged-in washes and finishes, which goes along the lines of the Salander character. In the film, her clothes are quite extreme. They’re really worn down, they’re dirty. So for us, it was taking that kind of concept and giving it more of a realistic fashion feel.”

Anna Norling, division designer at H&M, said the company wanted to make Lisbeth’s clothes more flattering and feminine.

She explained: “We were really strongly inspired by the film and especially by Trish’s styling, but the collection wouldn’t have looked as it does without H&M, because we added the fashion point of view. I’m very happy with the result and I know that Trish is as well.”

Items in the range include tribal-style earrings, a leather jacket, which comes in washed black or deep burgundy, hoodies and lace-up boots.

The collection will make its debut at Paris boutique Colette on November 28.



Ad campaigns, Designer collaborations, Fashion Crush, Gallery

ShinyStyle loves: Versace for H&M – get a sneak peak of the collection here

By Andrea Petrou on October 20th, 2011

Versace for H&M

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Picture 1 of 6

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Celebrity gossip, Celebrity Style, Designers, Gossip

Alber Elbaz doesn’t like the fast pace of the fashion world

By emilyborrett on September 6th, 2011

The Lanvin designer Alber Elbaz finds it difficult to understand the fast pace and rapidly changing seasons of the fashion world, and believes that the strict and constant deadlines that designers have to meet is the reason that so many sartorialists succumb to stress.

Elbaz, who is much-loved for his work at French fashion house Lanvin, said: “I don’t understand this marathon of fashion. Today, designers are expected to produce work that is bigger, better, faster and – these days – cheaper. A singer can quit once he or she has made ten great songs, a director can finish once he or she has made five amazing films, a writer just needs to write three great books. Now let’s look at designers – they produce six to eight shows a year, most designers have a 20-year-long career, so I need to create about 250 collections in that time. Not even Danielle Steel could write 250 books. You start to understand why some designers do strange things, why some designers talk to themselves, you have to find a way of dealing with it all.”

It’s no wonder that so many designers are rumoured to be screaming, difficult divas then. There should be a charity for them or something. On another note, not many designers compare themselves to Danielle Steel. It’s kinda cute.



Fashion News, Gallery

David Beckham signs deal with H&M

By Elisabeth on July 29th, 2011

Any excuse really to be able to share some photos of footballer David Beckham.

David, who is now busy being daddy to new baby girl Harper Seven as well as her three brothers Brooklyn, Romeo and Cruz, is definitely looking more handsome the older he gets. And those tattoos are just amazing!

Oh yeah, and he’s also created a bodywear range exclusively for H&M…

Did we mention we like tattoos...

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Photo: David Beckham Official Facebook Page



Affordable Fashions, Designer collaborations, News

H&M and Versace team up to create an affordable clothing range

By Andrea Petrou on June 21st, 2011

Versace is to collaborate with H&M.

The Italian fashion house – headed up by Donatella Versace – has teamed up with the Swedish high street brand to create a collection, which will include menswear, womenswear and homeware.

Donatella said: “I am thrilled to be collaborating with H&M and to have the opportunity of reaching its wide audience. The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere.”

Margareta van den Bosch, creative advisor at H&M – who has masterminded collaborations with Karl Lagerfeld, Stella McCartney, Comme des Garcons and Jimmy Choo in the past – added: “Versace is one of the most important brands of recent times and their collection for H&M will be glamorous and flamboyant – everything Versace stands for. Donatella Versace is sharing with us iconic designs from the archives. This is such a celebratory collaboration and is perfect for the party season.”

The collection will go on sale on November 17 and will be followed by a pre-spring collection that will be available online from January 19.

The news of the collaboration comes three ways after Donatella ruled out a high street diffusion.

She said: “I respect everyone who does it. But the reason I didn’t do it is because I work very hard to put the Versace line in the luxury section. I think to put the Versace line in H&M would confuse the brand.”



Designer collaborations, Gallery

Gallery: Valentino for Gap

By Andrea Petrou on November 26th, 2010

Gap and Valentino

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campaign, Designer Fashions, designer pick of the week, Designers, Fashion News, Gallery

Lanvin for H&M hits stores tomorrow. See all the pics here

By Andrea Petrou on November 22nd, 2010

Lanvin for H&M campaign shot

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Picture 1 of 8

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Ad campaigns, Designer collaborations, Designers, Fashion News

First look: Lanvin for H&M’s collection is shown in a short film

By Andrea Petrou on November 2nd, 2010

By Emily Borrett.

We said we’d keep you posted on the dream collaboration between fashion house Lanvin and high-street favourite H&M, and we’re going to honour that. Last month a leaked campaign image of the collection winged it’s way onto the internet which we were only too happy to share with our Shiny readers – it was a tantalising taster of what to expect when the clothes became available in stores. Cruelly the designers have been keeping pretty much schtum since, stubbornly refusing to reveal any more details, until now.

The wait to get our hands on their  collaborative efforts is so nearly over, and I guess the designers have decided to throw us a bone in reward for our patience, because they’ve made a short five-minute film which feature all of the new clothes. Yum. It’s fabulous from the get-go as the film shows dishevelled models slinking around empty hotel corridors and rooms in dramatic cocktail dresses with statement shoulders, little black draped numbers and one very voluminous zebra-printed coat. All the meanwhile, there’s silly elevator music playing. Alber Elbaz has kept this collection fun, and we couldn’t be more glad.



Ad campaigns, Designer collaborations, Fashion News, First Looks

First look: Lanvin for H&M preview

By Andrea Petrou on October 20th, 2010

By Emily Borrett.

It’s the fashion moment that we’ve all been waiting for: H&M teasingly let us have a sneaky preview of their campaign photo for their dream high-street collaboration with Lanvin. And so far we’re loving what we’re seeing – sharp androgynous tailoring and some dramatic LBDS that we can’t wait to introduce to our wardrobe.  Thankyou, thankyou, thankyou, Alber Elbaz.

It’s been a long time coming to get our hands on edgy, trademark Lanvin style at our favourite H&M prices, and it’s only a little while longer to wait until the collection goes on sale; it hits shops on the 23rd of November. Mark it down on your calendar, because you’ll have to get there early to avoid the inevitable shopping-centre stampedes.

So far H&M is being cruel and withholding any further photos of the collection (the teases), so keep checking back on the site for more news on this couture/high-street mash-up.



Fashion News

Gap announces UK website

By admin on August 12th, 2010

Stand by your laptops ladies, Gap has just announced it’s launching an online store in the UK this year.

The retailer will be joining the likes of Zara, which is launching its UK online store on 2 September and H&M, which will follow on September 16 to bring us all the delights of the store straight to our fingertips.

According the WWD, the store, which already has a transactional site stateside, will roll out its online venture to to around 65 other countries – including the UK. And it will also be launching online stores for its sister company, Banana Republic.

Oh dear, with three great stores moving online there’s no hiding from the huge possibilities. We’d better hide those credit cards.



charity

H&M launches festival range to raise money for HIV/AIDS awareness projects

By Andrea Petrou on April 14th, 2010

HANDM Festival.jpg

The summer festival season is one of the most exciting times of the year, and now it’s one of the most giving, too thanks to H&M.

On 20th May 2010 the retail store will launch its third Fashion Against AIDS campaign and this year it’s going for a festival feel, creating a themed collection and donating 25% of proceeds to the youth HIV/AIDS awareness projects.

The range will be sold as part of the company’s Divided brand and will include a mix of rock with bohemia and glamour with added ethnic touches. Denim hotpants or patterned leggings are matched with embellished tunic tops, while maxi-dresses are toughened up when worn with leather jackets. Gladiator shoes, chunky bracelets, wide belts and beaded necklaces complete the look, while tribal print headphones give an extra twist.

And if that wasn’t enough you can also get your hands on tents and sleeping bags.

Ann-Sofie Johansson, H&M’s head of design, said: “For me, festivals are unique and inspirational places as they join both music and fashion. To see your favourite bands, to see creative people gathered, all from different nations and with different looks really inspires me.

“It is very important to make people aware of the problem with AIDS and HIV and we want to contribute in the fight against the disease by donating some of the sales from this collection.”

As well as raising funds for the fight against HIV and AIDS, H&M hopes to raise awareness about safe sex among the young by donating to such an important cause.

Our regular readers will know how strongly we feel about charity fashion events, and you know what we’re about to say….. get saving now for guilt free shopping!

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Ethical Fashions

H&M announces ethical clothing and beauty range

By Andrea Petrou on March 18th, 2010

Hennes ethical.jpg

We heart H&M. It’s cheap(ish), kooky, and collaborates with top designers, most recently Jimmy Choo and Sonia Rykiel, creating cheaper ranges for us to get our eager paws on.
But just when we thought the store had done all it could to get us in it’s good books, it’s gone that step further, announcing a range of ethical ventures.

First up is it’s collection of floral and feminine fashion made from sustainable materials including organic and fair trade cotton. However, we hope this collection doesn’t backfire like it’s last ones where the chain was accused of using contaminated cotton for it’s organic ranges.
Ann-Sofie Johansson, Head of Design at H&M said: “We are extremely proud of our Garden Collection for women, which has organic and recycled materials in every single garment.

“The mix of floral prints and khaki classics works brilliantly for day to evening wear.”

Continuing the ethical traill the store will also launch its first ever range of skin care with certified organic ingredients. The range of everyday essentials includes shower gel, body scrub, body lotion, hand cream and lip balm, all of which are based on natural, organic ingredients and certified by Ecocert – Europe’s biggest certification body for organic and natural cosmetics.

We think a little bit of ethical spending may be in order here.

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Features, Opinion

Why we should all believe in fashion fate

By Andrea Petrou on February 8th, 2010

Clothes rail.jpg

Lauren Bravo writes:

I am not a superstitious person. I will walk under ladders. I take great delight in opening umbrellas indoors. I will put shoes on tables, open crisp packets upside down and gleefully skip around safe in the belief that a piano won’t suddenly fall from the sky and crush me under the weight of cosmic misfortune. I stopped believing horoscopes after Shelley Von Strunkel told me I was going to fail my A-levels, causing me a week of panic and the initial moves towards an alternative career as a welder.

No, I am not superstitious. Except, that is, for in one crucial area of life. Shopping.

As anyone who has recently ventured up a British high street will be aware, shopping isn’t the easy, breezy experience it used to be (in, say, the 1830s). For one thing, there’s the eternal sizing debate, which Andrea’s been exploring this past week with her denim inbetweener campaign (click here to complete our ShinyStyle size survey). When you have to make time in your schedule for winching yourself out of clothes you’ve managed to get stuck in (not to mention the inevitable newspaper interviews after the firemen have left the changing room with their cutting equipment), it does limit the potential to source perfect garments. And, y’know, sleep and things.

Then there’s the competitive element. As a general rule, the cheaper you go on the high street, the more aggressive and ruthless the shopping becomes. This is a result of what I like to term the “Treasure Theory”; that nagging feeling, as you stand and look round a crowded store full of discarded sweatpants and unseasonable kaftan tops, that somewhere in there exists a garment which could change your life.

It’s the logic that lies behind shops like TK Maxx and Matalan, convincing us that if we rummage for long enough, and use enough handbag force to elbow other shoppers out of our way, we will find the bargainous Chanel-alike among the sea of lamé prom dresses and pvc jackets. The only thing separating us from that item of dreams is a healthy dose of fashion fate.

Yes, one should never underestimate the role of destiny in shopping. I can’t be the only one who, when debating a purchase, hears the voice of Doris Day drift under the changing room door… “Que Sera, Sera… whatever will be, will be…”. How many times have you seen your perfect skirt being carried by somebody else, and followed them around the shop like a dog, hissing ‘drop it! Drop IT!’? How many times have you justified a pricey purchase with the fact that it is still there in your size, and so it is Meant to Be? How many times have you very nearly worn a dress, then changed on instinct at the last minute, only to turn up at an event finding your ex’s new girlfriend in the dress you nearly wore? That, my friends, is fashion fate.

I’ve suffered my fair share of blows, but last week, shopping destiny dealt me a good hand. Back in December I had seen a studded black jacket in H&M. I had picked it up, gone ‘ooh’, been told by my friend that it felt like lizard scales and was therefore creepy, and put it back on the rail. I thought no more of it. But then, as the days passed, I started to find this jacket suddenly entering my thoughts. It would pop into my mind as I stood in front of the wardrobe every morning. I would think “if I had that studded jacket, I could wear it with that. If I had that studded jacket, it would look perfect with this”, and so on, until I had pretty much convinced myself that the studded jacket was the key to my future happiness.

So then began a mad pursuit of the studded jacket across every H&M in London. Oxford Circus had sold out, Marble Arch had sold out, Regent Street only had it in a size 8. Everywhere I enquired, I got sad, pitying head-shakes, as though the shop assistants knew they were denying me outfit perfection. I trudged the streets for days, from store to store. I started hallucinating studded jackets, seeing them in mirrors and window reflections and draped over small children on buses. Eventually, I gave up and resigned myself to that fact that the studded jacket was not meant to be in my life.

THEN, several weeks later, thoughts of studded jackets entirely out of my head, I was doing a quick after-work shop dash and decided to pop into H&M to buy some earrings. I very nearly didn’t, as I was late, but something in my gut told me to go in (either fate, or a Prêt meatball wrap). So I did, and there, glinting at me across the store, I saw it. It wasn’t even on a hanger, it was just flung across the top of a rail, looking lonely. As I ran towards it, arms outstretched, I convinced myself it wouldn’t be my size. “It will be the ruddy size 8, don’t get your hopes up”, I thought. So imagine my joy when I got there, clutched it in my sweaty palms and discovered it WAS my size! Fashion fate was on my side for once, and the key to styling happiness was finally mine! Oh, wondrous kismet!

(Actually it turns out the jacket doesn’t go with as many things as I thought it would. It’s also a bit too long, and really does feel like lizard skin. But hey, I wouldn’t have swapped that moment for anything).



Department Stores, Designer collaborations, Gossip

H&M got Sonia Rykiel on board by previously copying her designs

By Andrea Petrou on February 5th, 2010
Sonia Rykiel & H&M Underwear Collection Launch - Party in Le Grand Palais

Have you ever wondered how highstreet stores get top designers on-board? Well, if rumours are to believed then perhaps it’s by copying their designs in the first place.

In an interview with Nylon Magazine Nathalie Rykiel, creative director at Sonia Rykiel, said she’d seen some very similar clothes to the brand’s designs in H&M, and said this was one of the main reasons she decided to team up with the Swedish chain store.

Are you asking if H&M has used my designs?,” she asked Nylon magazine in an interview. “Well, yes, of course! They copy me all the time! Finally I said, ‘Look, if you want your girls to wear Sonia Rykiel from H&M, let’s let them have the real thing!’”

And the result? Well we’re sure you’ve seen the naughty-but-nice lingerie line for H&M and we’re waiting with baited breath for the next installment of knitwear, which will be hitting H&M in the very near future.




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