Posts Tagged ‘house of dereon’

Designer Fashions, Fashion News, Features

Photos: First look at Beyoncé’s first UK fashion collection

By Elisabeth Edvardsen on August 17th, 2011

Singer Beyoncé Knowles has revealed a sneak preview of pieces from her new fashion collection which will hit UK stores next month.

In the photos Beyoncé – who has revealed she could soon be ready to start a family with husband and rap star Jay-Z – is sporting French knickers and lace-high socks. It comes as no surprise that B is modelling the range herself, just look at those legs!

The new House of Dereon range will be launched at Selfridges, London, in September – coinciding nicely with London Fashion Week – and Beyoncé is set to fly in for the occasion. Her second collection, which by the looks of it will include tribal-prints, will start at £80 and be exclusively available in Selfridges for six week before going into other stores in October.



Gallery, The changing faces of...

The changing faces of Beyonce

By Andrea Petrou on September 3rd, 2010

Beyonce has achieved a huge amount in her young life.

She’s married a superstar rapper (Jay Z in case you’ve been asleep), been part of a successful girl band, and taken over the pop world as a solo artist. And if that wasn’t enough she’s also got a successful clothing line, House of Dereon and a beauty line.

And just when we though she could do no more she’s also starred in the film Dreamgirls and has a range of ads from Pepsi to Loreal under her belt.

We take a look at the changing faces of Beyonce.

Read the rest of this entry »



Ad campaigns

Beyonce goes overboard for her House of Deréon ad campaign

By admin on August 11th, 2010

Fashion design is not new for Beyonce and in the past she’s had a collection of jeans, accessories and dresses.

However, while other designers are showing off their A/W ranges in mnimal shots, showing off sleek trouser lines and plain tops, the singer has decided to go into fashion overload for her fall 2010 House of Deréon ads.

Posing on a motorbike and showing off her tattoos, the designer’s cute puff sleeve dress and fierce on-trend ankle boots are lost.

Do you agree? Let us know by leaving your comments below.



Affordable Fashions, Celebrity Style, Fashion News

Beyonce launches junior line ‘Sasha Fierce for House of Dereon’

By Kimberley Foster on July 1st, 2009

beyonce_sashafierceforhouseofdereon.jpg

Beyonce and her designer mother, Tina Knowles, are gearing up to launch a new junior line, based on the singer’s third solo album I Am… Sasha Fierce. Inspired by her current world tour, the Sasha Fierce for House of Dereon line will include a full range of sportswear, outerwear, footwear, eyewear, lingerie, jewelry and handbags. Described as “edgier and trendier”, it is a reflection of Beyonce’s tour wardrobe which has featured heavy metal chain jewelry and oversized sunglasses. Priced between $25 to $75 it will be sold via Macy’s, Dillard’s for back-to-school selling.




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