Beyonce launches junior line ‘Sasha Fierce for House of Dereon’

Beyonce and her designer mother, Tina Knowles, are gearing up to launch a new junior line, based on the singer’s third solo album I Am… Sasha Fierce. Inspired by her current world tour, the Sasha Fierce for House of Dereon line will include a full range of sportswear, outerwear, footwear, eyewear, lingerie, jewelry and handbags. Described as “edgier and trendier”, it is a reflection of Beyonce’s tour wardrobe which has featured heavy metal chain jewelry and oversized sunglasses. Priced between $25 to $75 it will be sold via Macy’s, Dillard’s for back-to-school selling.