Zooey Deschanel and Solange Knowles sign up as Rimmel models

First it bagged Kate Moss to front campaigns, then Lily Cole and Georgia May Jagger, but it doesn’t seem Rimmel will be stopping the celebrity campaign front anytime soon.

The British make-up brand has just announced that at kooky actress Zooey Deschanel, Solange Knowles and model Alejandra Ramos will be joining the Rimmel clan to front campaigns and be Rimmel spokeswomen.

The move comes as the brand attempts to conquer China, Japan, India and Latin America.

Coty president, Renato Semerar, said: “At a time of extraordinary worldwide growth for the brand, these three strong, successful and uniquely beautiful women will help ensure that Rimmel London’s image continues to be modern and globally relevant.”

We can’t wait to see the campaigns.