Fashion face off: Models vs Celebrities in ad campaigns

Celebrities are becoming huge in the world of campaigns and not a week goes by when we don’t tell you about a new partnership, from Madge for D&G, Cheryl Cole for Loreal and even Beth Ditto for Evans.

However, just as we thought this was becoming the norm it seems some designers are rebelling against these celebrities. According to WWD a recent report has found designers are going back to their roots choosing models over the latest hottest Hollywood celeb.

Designer Stefano Pilati, who is shooting Yves Saint Laurent‘s campaign, said: “Actresses are fantastic, but they’re not models and it’s not easy.”

“[Actresses] have an attitude, but will never be the fashion attitude. To me, fashion photography is with a model; otherwise, it’s a portrait.”

And his views were echoed by Frida Giannini, the creative director at Gucci, who tapped statuesque Raquel Zimmermann for the Italian brand’s fall-winter spots.

“The other issue with celebrities is that they are characters who are often associated with a certain film. I prefer a strong, generic face that’s not related to any world — whether that be music or Hollywood.”

And Karl Lagerfeld always ensures he uses models for his Chanel campaigns, why? “Because I love them: They have the right look and class,” he said.

We’ve already seen a few brands going back to their model roots. One example is St John, which dumped Angelina Jolie in favour for Karen Elson, last year.

But what do you think? Take a look at our gallery of models and actresses in various campaigns and leave your comments below.