Rochas Revived for Ready to Wear

Rochas looks set to be revived after owner Procter & Gamble Co. signed a global agreement with Italy’s Gibò Co. SpA to launch a ready-to-wear label.

The move comes two years after it was closed down due to losing profits. The first ready-to-wear collection is tipped for March 2009, but a creative director is yet to be announced.

“We are still evaluating the designer amidst a pool of candidates because the agreement was just finalised on Monday,” said Gibò president Franco Penè.

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